INDIAN SECURITY
MARKET
SHABER .M .KHAN
B.B.A(GEN) F-19
Objectives
• To do a research on the working of the indian
security market.
• To find out the reason why there is an increase
in spending on security market in india.
• To find out the methodology used in research
in security market.
INDIAN MARKET:
With a Land Area of 3.29 million square
kilometres, which is roughly one-third the size of
United States, India has a population of 1.05
billion .
In 2005, the per capita Purchasing Power Parity
(PPP) adjusted GDP for India was US$ 3,460
against China’s $6,660. If current trends
continue, the Indian per capita PPP will grow to
be approximately one third that of the developed
world by the middle of the 21st century.
The Indian security Industry:
. Is estimated to be close to USD 1 Billion
• It is expected to grow by about 44%.
• Import liberalization in the mid 80’s saw the emergence of System
Integrators (SI), with rapid acceleration in the 90’s.
• Further trade liberalization resulted in the influx of global players
like Honeywell, GE, BOSCH, Tyco, Siemens and HID.
• Large government and infrastructure security system projects are
beginning to happen as end users realize the advantages of
electronic protection.
• Players in organized electronic sector is 50
• Unorganized sector accounts for about 800
• Security equipment is imported mainly from USA, UK, Germany,
Singapore, Italy, Hong Kong, Israel, Japan, Korea, China, and
Taiwan.
Some Major Brands in India
• As far as CCTV equipment is concerned, companies
like Bosch, Honeywell, GE, Pelco, Samsung, Yoko,
Meritt Lilin, Hanse, Hi Sharp, CBC, Sanyo, American
Dynamics, Vicon and more recently Sony, Axis, DVTel,
and Verint control the major portion of the market.
• The Access Control market is dominated by players
like HID, Europlex, Cardax, GE (Casi Rusco), Lenel,
Syris, Poris, Pegasus, Elid, IDTEK, Tyco (Sensormatic),
JCI (Card Key) Solus, MBux and Kantech.
• The relatively much smaller Intrusion detection
systems market is catered to by names like Jablotron,
GE (Caddx), Tyco (DSC), Securico, Texecom, Magal,
Senstar Stellar and Gallagher.
How business gets transacted?
• The manufacturer typically sells to the
distributor, who usually is also a system
integrator (although recently a few pure
distributors such as ADI (Honeywell) have
emerged).
• The distributor markets the products to other
SI’s, installers and end-users, does sales
promotion, renders technical assistance and
after sales & warranty services on behalf of
the manufacturer.
How business gets transacted
$1-billion Indian Security Market !
Individual spending in Million USD
Govt.
Retail
Construction 5% Railways
5% Railways
2%
Energy 22% Airports
5% Ports
Metro
City
3%
Corporate
Oil
4%
Education Education
3% Corporate
Airports
Oil Metro
13%
8% Energy
Construction
Retail
City Ports
13% Govt.
17%
Product Break-up !
Others
11%
DFMD/Handheld CCTV
Enforcement
UVSS
3% Access
Cameras
1% CCTV
2%
Door Intercom Perimeter
38%
9% Door Intercom
Perimeter Enforcement Cameras
8% UVSS
DFMD/Handheld
Access Others
28%
Major
Market
Areas
Growth Drivers
• Economic liberalization and development
• Falling of prices of electronic systems worldwide.
• Trend towards one-stop shopping in the
commercial and industrial markets as customers
seek to decrease their systems integration costs
• Convergence of IT and Physical Security
• Industry Associations getting professionally
active
Factors that led growth of Security Equipments
during different times in India
The Journey Thus Far: Market Life Cycle
Annual Turnover of Respondents by
Companies Represented Industry
(US$)
Key Security Concerns Security Spending
Reasons for Security
Spending Average Security Spending – by Industry
Level of Integration of Barriers to Integration of
Electronic
Security Systems
Security Systems into IT
network
Products & Services
• CCTV Surveillance System
• Burglar Alarm System
• Fire Alarm System
• Access Control System
• Home Security System
• Public Address System
• Biometric Attendance System
• Digital Display System
• X-Ray baggage Scanners
Swot analysis
• Strength :
1) No direct competitor.
2) growing size of market.
• Weakness:
1) Limited geographical area of
operation.
2) Bargaining power of consumers.
• Opportunity:
1) Many potential customers.
2) Cheap labour.
• Threat:
1) Decreasing price and hence margins.
2) Chinese products are seen as extremely
satisfactory in terms of quality, comfort and
convenience for non-quality conscious
customers .
INDIGO VISION
• IndigoVision is a leading manufacturer of end-to-
end IP video security solutions for airports, ports,
rail, traffic, cities, retail, banking, mining, education,
casinos, police, prisons and government.
• IndigoVision operates from six regional centres in
New Jersey, Sao Paulo, Singapore, Dubai, London
and Edinburgh, each with training facilities, demo
suites and local stocking.
• IndigoVision PLC is incorporated in Scotland
(Registration Number SC208809) which is also its
main country of operation.
• Oliver Vellacott founded IndigoVision in 1994. He
was previously a product manager with a
background in intelligent camera products. Oliver
studied piano at the Guildhall School of Music
before gaining his first degree in Software
Engineering from Imperial College, London and then
a PhD in Electrical Engineering from Edinburgh
University.
• Indigo vision's integrated IP video system is
providing high-security CCTV surveillance for the
Madhya Pradesh State Mansion in India's capital
New Delhi.
• 26 airport projects now use IndigoVision
solutions, and the backbone of the entire
security systems for both the recent 2006
Winter Olympics in Turin and the 2004
Olympics in Athens were IndigoVision.
• In its preliminary year end results the company
has reported an increase in product revenues
of 92% to £13.3m ($26.8m) for the year ending
31 July 2007, with operating profits increasing
by 81%.
Thank
you
