SALES FORCASTING
TECHNIQUE
KAUSTUBH RAWAT ADITYA MISHRA
HARSHIT LATH APOORV NAUTIYAL
AVINASH THAKUR HARSHAL AJMERA
DEFINITION
• A sales forecast is an educated guess
about future sales revenue that uses
historical data and common sense to
project monthly, quarterly, and
yearly sales totals for a business.
METHOD OF SELECTING SALES
FORCASTING TECHNIQUE
• Context of the forecast.
• The relevance and availability of historical
data.
• The degree of accuracy desirable.
• The time period to be forecast.
• The cost/ benefit (or value) of the forecast to
the company.
• The time available for making the analysis.
TYPES OF SALES FORCASTING
TECHNIQUES
1. Survey of buyers’ intentions
2. Opinion poll of sales force
3. Expert opinion
4. Market test method
5. Projection of past sales
6. Products in use analysis
7. Industry forecast and share of the sales of the
industry
8. Statistical demand analysis
9. Time series analysis
THANK YOU