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Store Layout and Visual Merchandising

This document discusses store layout and visual merchandising strategies. It outlines objectives like implementing business strategy, building loyalty, and controlling costs. It also discusses design trade-offs between stimulating sales versus ease of shopping. Key elements covered include store layouts like grid, racetrack, and free-form; signage; feature areas; fixtures; and presentation techniques. It emphasizes that store atmosphere should be tailored to customers' shopping goals, with task-focused stores having simpler designs than entertainment-focused stores. Web site design priorities of simplicity, easy navigation, and blending with physical stores are also outlined.

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Sagar Bhardwaj
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403 views16 pages

Store Layout and Visual Merchandising

This document discusses store layout and visual merchandising strategies. It outlines objectives like implementing business strategy, building loyalty, and controlling costs. It also discusses design trade-offs between stimulating sales versus ease of shopping. Key elements covered include store layouts like grid, racetrack, and free-form; signage; feature areas; fixtures; and presentation techniques. It emphasizes that store atmosphere should be tailored to customers' shopping goals, with task-focused stores having simpler designs than entertainment-focused stores. Web site design priorities of simplicity, easy navigation, and blending with physical stores are also outlined.

Uploaded by

Sagar Bhardwaj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Store Layout and Visual Merchandising

• Submitted To: • Submitted BY:


Dr. G.N Shrivastav Sagar Bhardwaj
Rishabh Shukla
Saurav Pun
Sharookh
Ritesh Singh
Store Design Objectives
 Implement Retailer’s strategy
 Build Loyalty
 Increase Sales on Visits
 Control Cost
 LegalConsiderations
Design Trade-Offs
• stimulating impulse purchases
• making it easy to find merchandise
• making it easy tobuy products
• providing an interesting shopping experience
is determined by the customer’s shopping needs
• productively using this scarce resource for
merchandise
• giving customers adequate space in which to
shop
• Store Design Elements
• Layouts
• Signage and Graphics
• FeatureArea
• GridLayout
• Grid layout has parallel aisles
with merchandise on shelves on
both side of the aisles
• Cash registers are located at the
• entrances/exits of the stores
• Easy to locatemerchandise
• Cost-efficient
• Most supermarkets and full-line
• discount stores use the grid
layout
• Limitation
• Does not encourage customers
to explore store
• Racetrack Layout(Loop)
• Loop with a major aisle
that has access to
departments
• Draws customers
around the store
• Provide different viewing
angles and encourage
exploration, impulse
buying
• Used in department stores
• Free-FromLayout
• Fixtures and aisles
arranged asymmetrically
• Provides an intimate,
relaxing environment that
facilitates shopping and
browsing
• Category Signage
identifies types of products
and located near the goods
• Promotional Signage
relates to specific offers –
sometimes in windows
• Point-of-sale Signage
near merchandise with
prices and product
information
• Featureareas
• Areas within a store designed
to get thecustomers’ attention
• Feature areas
– Windows
– Entrances
– Freestanding displays
– End caps
– Promotional aisles
– Walls
– Dressing rooms
– Cash wraps (POP
counters, checkout
areas)
• VisualMerchandising
• Fixtures
A. Straight rack
B. Rounder (bulk fixture,
capacity fixture)
C. Four-way fixture (feature
fixture)
D. Gondolas
• VisualMerchandising
• Presentation
Techniques
• Idea-Oriented Presentation
• Item and size Presentation
• Color Organization
• Price Lining
• Vertical Merchandising
• Tonnage Merchandising
• Frontal Presentation
• Creatin an Appealing
StoreAtmosphere
 Lighting
 Color
 Music
 Scent
How Exciting Should a StoreBe?
Depends on the Customer’s
Shopping Goals
– Task-completion:
• a simple atmosphere with
slow music, dimmer
lighting, and blue/green
colors
– Fun:
• an exciting atmosphere
with fast music, bright
lightning.
Web SiteDesign
• Simplicity Matters
• Getting Around –Easy Navigation
• Let Them SeeIt
• Blend the Web Sitewith the Store
• Prioritize
Web SiteDesign
• Type of Layout
– When shopping on the Web, customer are
interested in speed, convenience, ease of
navigation, not necessarily fancy graphics
• Checkout
– Make the process clear and appear simple
– Enclose the checkout process
– Make the process navigable without
lossof information
– Reinforce trust in the checkoutprocess
THANK

YOU

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