Entrepreneurship
Radha Iyer – PGDM I A & B
A few words about me
• Experience
11 years of industry in hospitality, consumer goods and transportation organizations & 10 years in
academics
• Certifications - since 2006
New venture creation programme at the Hunter Center for Entrepreneurship, University of Strathclyde –
Glasgow, Scotland.
Honors certification, “Entrepreneurs Educators Course”- Jointly awarded by Stanford Technology Ventures
programme, Indian Institute of Management Ahmedabad, National Entrepreneurship Network.
Entrepreneurship Teaching - Indian School of Business (ISB)
Workshop on , “Tools for growing your business" conducted by London Business School, National
Entrepreneurship Network & Goldman Sachs
• Research ,consulting & evaluations
Entrepreneurship education & women entrepreneurship
Start ups, NEN hottest start ups, NEN expert panel
B plan competitions for i2i – IIM Calcutta, IIT Bombay, SPJIMR & Great Lakes – Chenna
Entrepreneurship faculty - National Entrepreneurship Network – For MDP for other faculty
Involved with SIFE – Social entrepreneurship
• Academics
Pursuing PhD on, “Employee training & development in NGO’s
Facilitating courses on human resource management, management development, talent acquisition and
entrepreneurship
• Others
National Entrepreneurship Network, Vithal Mallya Faculty Fellowship
Best faculty entrepreneurship education - awarded by NITIE & NSTEDB
A few words about each of you
• Brief introduction
• Your previous studies
• Your sector of employment/work and your role
in your organisation
• What you are hoping to gain from the elective
The process
Comments from Sharon Ballard…
Approach Taken:
“I am convinced that entrepreneurs need the rigor of a structured program and clear
homework assignments with crisp, well defined deliverables.”
Needs formal structure…
“… otherwise you will find yourself repeating lessons while the entrepreneur
continues to NOT do the hard work required for his venture to be a success.”
The structure of this course
The broad themes of the sessions:
1. Introduction, team formation and ground rules
2. Understanding entrepreneurship
3. Idea generation & innovation
4. Opportunity evaluation
5. Entrepreneurship management
6. Financial plans
7. Business plan
8. Final presentations
The sessions: various formats
– Lecturer-led sessions - interactive
– Guest speakers
– Reading presentations
What is expected of you?
• Attend all sessions and be an active participant
– Access materials, learn through the presentations of others
as well as your own
• Undertake ‘research’ assignments
– Use all available resources (library, Internet and personal/
professional experience/networks)
• Read and apply background material
• Perform ‘entrepreneur’ & ‘mentor’ role with classmates
What is expected of you?
Share your knowledge
• Provide suggestion and pointers from experience
– Constructive feedback
Be considerate
• Be on time! Every time!
• Turn off your mobile phone (Rs 100 fine)
• Do not talk while others are speaking
Overview of “Entrepreneurship…”
What is Entrepreneurship?
• A management process that begins with opportunity
rather than resources
• The pursuit of opportunity beyond resources
currently controlled
• Entrepreneurship is one part of the balanced
General Manager’s portfolio of skills
Overview of “Entrepreneurship…”
The Entrepreneur
Heterogeneity of “Entrepreneurs” …
“Different motives, aspirations, characteristics
and activities co-exist underneath a common banner.”
(Morrison 1998, p.5)
Overview of “Entrepreneurship…”
The Timmons Model of New Venture Creation
The The
Resources Opportunity
“Fits and Gaps”
The
Team