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Internal/ External Matrix: 4 3 2 Strong Moderate Weak 3.38

This document contains an internal/external matrix for evaluating total internal and external factors of a company. The internal factor evaluation rates four internal strengths as moderate, while the external factor evaluation shows a moderate competitive position and aggressive strategies are recommended for rapid market growth conditions including market development, penetration, and integration. Three aggressive strategies are also recommended for slow market growth conditions focusing on integration, penetration, and development.

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Mark Jayson Gonzaga Cerezo
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34 views3 pages

Internal/ External Matrix: 4 3 2 Strong Moderate Weak 3.38

This document contains an internal/external matrix for evaluating total internal and external factors of a company. The internal factor evaluation rates four internal strengths as moderate, while the external factor evaluation shows a moderate competitive position and aggressive strategies are recommended for rapid market growth conditions including market development, penetration, and integration. Three aggressive strategies are also recommended for slow market growth conditions focusing on integration, penetration, and development.

Uploaded by

Mark Jayson Gonzaga Cerezo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTERNAL/ EXTERNAL MATRIX

TOTAL INTERNAL FACTOR EVALUATION (IFE)


TOTAL EXTERNAL FACTOR EVALUATION (EFE)

STRONG MODERATE WEAK


4 3.38 3 2

HIGH
3.43

3 GROW AND BUILD


• BACKWARD
• FORWARD,HORIZONTAL,
MEDIUM INTEGRATED
• MARKET DEVELOPMENT
• PRODUCT DEVELOPMENT
2

LOW
RAPID MARKET GROWTH AGGRESSIVE
1. MARKET DEVELOPMENT
38% 2. MARKET PENETRATION
3. FORWARD, BACKWARD,
HORIZONTAL INTEGRATION
32% 4. CONCENTRIC DIVERSIFICATION

WEAK 19%
COMPETITIVE
POSITION 1 2 2.88 3 4 STRONG
2.5 COMPETITIVE
POSITION

0%

SLOW MARKET GROWTH


AGGRESSIVE
1. BACKWARD, FORWARD AND
HORIZONTAL INTEGRATION
2. MARKET PENETRATION
3. MARKET DEVELOPMENT
4. PRODUCT DEVELOPMENT
5. DIVERISFICATION

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