Marketing and
Retail
Analytics
Project
Dataset : Coffee Cafe Night
Submitted By: Manish
Verma
Objective
Exploratory Analysis
Exploratory Analysis of data & an executive summary
of top findings, supported by graphs
Kind of trends do you notice in terms of consumer
behavior over different times of the day and different
days of the week. Recommendations based on the same
Certain menu items that can be taken off the menu
Trends across months
Menu Analysis-
Identify the most popular combos that can be suggested
to the restaurant chain after a thorough analysis of the
most commonly occurring sets of menu items in the
customer orders.
Suggest the best combo meals
Exploratory Analysis : Category Vs Sales Volume & Quantity
Tobacco Is highest
selling in value
terms but Food is
highest in terms
of quantity of
orders
Exploratory Analysis : Category wise Monthly Trend
December &
January are the
months with highest
sales
Trend of sales is
Tobacco Is highest
Merchandise have slight positive across
selling in value
constant sales across categories with
terms butwith
the year foodnois December is the month with highest sales prominent seasonality
highest in term of
fluctuations.
quantity of orders
Dip in sales in all
categories except
wine & merchandise
in Q1
Tobacco has the
highest sales in terms
of sales value
followed by Food &
Beverage
Exploratory Analysis : Category wise Daily Trend (Quantity)
Negligible sales
from 2 am to 10 am
Food sales tops with
quantity followed The Café might
by beverage
Tobacco Is highest be opening at 10
selling in value am
terms
Food but&foodbeverage
is
sales go
highest in up
termfrom
of 10 There is a
am
quantity and
of orderspeek possibility to
between 7 pm to 8 introduce
pm breakfast menu
Liquor sales start
around noon and
are maximum
around midnight
Exploratory Analysis : Category wise Daily Trend (Sales Value)
As per sales
value Tobacco is
leading as a
category
Tobacco is the
Tobacco Is highest
Food and highest revenue
selling in value
Beverages follow earner for the Cafe
terms but food is
tobacco per sales
highest in term
volume is of
quantity of orders
concerned
Beverage sales
start early as
compared to
other categories
Exploratory Analysis : Weekly Sales Volumes (Consolidated)
Most of the sales are happening on weekends in
quantity and Sales Value
Tobacco Is highest
selling in value
terms but food is
highest in term of
quantity of orders
Exploratory Analysis : Weekly Sales Volumes (Category wise)
Tobacco Is highest
selling in value
terms but food is
highest in term of
quantity of orders
Exploratory Analysis : Consumer Preference Day
Weekends
Dominate
sales Opportunity
volumes for a weekday
Tobacco Is highest menu or
selling
Food andin value combo offers
terms but food is
beverage to utilize café
highest in term of
are higher capacity in
quantity
in terms of orders weekdays
quantities
Liquor
sales are
more on
weakens
and tapers
in
weekdays
Exploratory Analysis : Weekly Sales Volumes (Category wise)
Nirvana
Hookah is
highest
selling in
terms of Is highest
Tobacco
value and in value
selling
quantity
terms but food is
followed
highestbyin term of
cappuccino
quantity of orders
Mint flavor
single is also
among the
top selling
items
Menu Analysis : Top 10 Items with highest frequency
Tobacco Is highest
selling in value
terms but food is
highest in term of
quantity of orders
Menu Analysis : Top 10 Association Rules
Tobacco Is highest
selling in value
terms but food is
highest in term of
quantity of orders
Menu Analysis : Top selling together
Tobacco Is highest
selling in value
terms but food is
highest in term of
quantity of orders
Menu Analysis : Items Recommended to be Removed
Tobacco
More than Is 300
highest Bottom 20 items
selling
items have
in value
sold in terms of low
terms
less than
but100
food
inis sales are
highest
quantityininterm of recommended to
quantity
entire year
of orders be removed from
across menu
categories.
Proposed Combo Pacs
Red Bull 2+1
BMT Panini
Sambuca Aqua Mineral water
Potine with fries
Qua Mineral Water (1000 Ml)
Caffe Latte
Cappuccino
Qua Mineral Water (1000 Ml)
Great Lakes Shake
BMT Panini
Qua Mineral Water (1000 Ml)
Nirvana Hookah Potine with fries
Single
Red Bull Energy Drink
Qua Mineral Water Cappuccino
(1000 Ml)
Great Lakes Shake
Recommendations
1. Breakfast Menu / Combo Offers to
be developed & marketed to get
customers in low traffic morning
times.
2. Marketing Campaigns designed for
low sales months of the year (Apr,
May, June)
3. Low value and low quantity sales
products to be removed from the
menu
4. Special discounts can be offered in
weekdays (e.g. Happy Wednesdays
to improve sales)
5. Dependency on Tobacco to be
brought down and other categories to
be promoted
Thank You
