Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
45 views7 pages

Market Research of Zomato App

The document outlines criteria for prioritizing features for the Zomato app. It discusses 4 criteria: 1) scalability and performance, 2) search and menus, 3) discounts and promotions, and 4) payment options. Each criteria contains 5 potential features that are rated on a scale of 1 to 5. The ratings are totaled to prioritize features, with Feature 3 scoring the highest at 20 and Feature 4 the lowest at 16. A chart at the end visualizes the total scores to identify the top features to focus on.

Uploaded by

Anoorva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
45 views7 pages

Market Research of Zomato App

The document outlines criteria for prioritizing features for the Zomato app. It discusses 4 criteria: 1) scalability and performance, 2) search and menus, 3) discounts and promotions, and 4) payment options. Each criteria contains 5 potential features that are rated on a scale of 1 to 5. The ratings are totaled to prioritize features, with Feature 3 scoring the highest at 20 and Feature 4 the lowest at 16. A chart at the end visualizes the total scores to identify the top features to focus on.

Uploaded by

Anoorva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

Market Research of

Zomato App
App Features Prioritization
Zomato App
Criteria 1

1. It should have high scalability and available at any time.


2. It should be on latest technology and should not have
high download size.
3. It should have good user experience interface.
4. App performance and average response time should be
optimized.
5. It should not hang and should have low error rates.
Zomato App
Criteria 2

1. Search and Menu Management


2. It should have wide range of search options in menu.
3. There should be filter criteria based on various attributes
such as location, ratings, number of products available.
4. It should have optimized sort criteria.
5. Prices and rating should be visible against each menu item.
Zomato App
Criteria 3

1. App Discounts and Promos


2. There should be overall app discount criteria.
3. Vendor based discounts should be sorted based on
ratings.
4. Weekends or special days deals can be included for
selected menu products.
5. Discounts based on customer bills and customer loyalty.
Zomato App
Criteria 4

1. Payment partners easily configurable.


2. Wide range of payment options should be present.
3. Wallet amount maintenance should be promoted.
4. Response time should be less.
5. Transactions cost should be minimum with any
payment partner.
Zomato App

Feature Criteria1 Criteria 2 Criteria 3 Criteria 4 Features


Feature1 4 3 4 3 15
Feature2 2 4 5 4 17
Feature3 5 7 9 5 20
Feature4 1 5 3 2 16
Feature5 6 2 1 5 21
Zomato App
25

Criteria1
20
Criteria 2

Criteria 3
15
Criteria
4

10 Features

0
0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 5.5

You might also like