Helping Organizations
Grow with Digital.
We build brands, digitally, using sophisticated frameworks that
results in effective ROI.
Who we are
Camdew Ventures, launched in 2012 with a vision to build/enhance digital presence of
growing brands, utilizing, strategically designed frameworks, tools.
Our team has rich experience in global diversity and is led by a group
of MBAs who understand business and the ways to improve ROI for clients.
The current team has the right mix of management consultants, marketers,
digital strategists, content writers, creative designers, account managers.
Experience in developing and executing strategies for multiple
industry domains including Real Estate, Hotels, NGOs, IT services,
E-commerce, Electronics, Education, Theme Parks, Software
companies, Management Consulting firms, Manufacturing,
Consortiums, startups in various sectors for growth hacking.
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Digital Framework
Where are we Now? Where do we want to be?
How do we get there?
STOP & SIT:
Marketplace SWOT 5S’s Objective : • Segment
• 5s performance and other KPIs (& Trends) • Sell – Customer acquisition and retention targets • Target markets
• Customer Insights (who, why, how) • Serve- Customer satisfaction targets • Objectives
• Market Trends • Sizzle- vow factor (added value) • Positioning (OVP)
• Competitor Analysis • Speak- Engaging customers &
• Internal capabilities and Resources • Save- Quantified efficiency gains • Sequence (Trust, Try, Buy..)
• Integration (CRM& DB)
• Tools (e.g. SEO, SEM, PPC,
AdWords etc)
Marketing Mix
• 8Ps
• Incl. communication mix
Situation • Content plan
Strategy Objectives
Analysis
Tactics Actions Control
• Contact plan
How do we monitor SOSTAC Planning System
performance The details of tactics
Optimizing through: Who does what and when:
• 5S, KPI and web analytics • Responsibilities and
• User experience review
• Conversion rate optimization
structures
• Frequency of reporting • Process and systems
• Process of reporting and action • Internal resource and skills
• External agencies
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Our Client Base Because Relationship Matters..
We have worked with over 250+ clients in developing and executing
strategies for multiple industry domains including Real Estate, Hotels,
Government, NGOs, IT services, E-commerce, Electronics, Education,
Theme Parks, Software companies, Management Consulting firms, FMCG,
Retail, Publication, Manufacturing, Consortiums, startups in various
sectors for growth hacking.
We don’t just work with customers!! We add value to their businesses.
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Our Client List
250+ Clients
USA, Singapore &
India
MarTech +
Consulting
Strategy, Execution
& Training
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Case Study
Case Study- B2B Community Creation
Problem Solution Benefits
• Community with
• B2B reach in
Top notch
• Niche Offering physical circle
business
• Lack of • Camdew analytic
professional with
awareness of lead generation
1200+ active
offering and retention,
participants/6
community
• Absence of month
creation
visibility from • 25% direct, 56%
• Selection >
buyers, users, indirect
Curation and
influencers engagement
composition>
• Lead generation
and decision Segmentation>
growth to 500%
maker Delivery >
and $1M
Measurement &
revenue
Optimization >
Automation
Take Away
• B2B Considering thought leadership
• Content with value, service or trust
• Relevant promotional channels
• Format of content blog, whitepaper, case studies
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Case Study
Case Study- B2C leads (within 3 days)
Problem Solution Benefits
• After their recent
launch, client wanted • Digital forum with
to amplify brand a community of • The campaign
awareness. As the runners through
website, where
saw a combined
platinum sponsors of
a premium running friends and family reach of over
event - marathon, could cheer and 3,00,000 in the
they had less than 3 wish them duration of 48
days to execute a • Social Sharing hours,
combined digital, • Digital stall at the thus creating sig
social, mobile Expo with social
campaign combined
nificant brand
media automation
with a turn-key across FB, TWTR,
reach and word
installation of the emails, hashtags of mouth.
brand at the Race etc.
Expo.
Take Away
• Accolades from close ones is a big reward
• Social media is a channel to showcase achievements
• Should be a continuous approach
• Validation of opportunity
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Strategy
• Mission, Vision and Values
Strategy, Branding • Research: Audience Needs, Market Size, Competitive Analysis
& Analytics • Position, Messaging, Visual Standards
Web Design Content
• Requirement Gathering
Analytics
• Keyword Research • Strategy
• Search Volume
• Write – Mission, Story, Evidence, Formatting/Links
• Competition
• Edit • Visitors
• Sitemap
•
• Content Entry • Sources
Wireframes
• • Images • “Direct”
User friendly
• Easy to update • Video • Search
• Mood boards • Content Marketing Strategy • Social
• Color, type, Imagery • Goals, Resources • Campaign
• Brand Alignment • Topics, Format, Schedule • Content
• Design • Research • Conversion
• Development • Create – Blog Content, Image, Video • List Growth
• Responsive Mobile • Curate – Customer Stories, Surveys, Interview • CRO
• Integration • Edit
• Testing/Final Review • Publish
Promote
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Strategy
Promote
Social Email
SEO • Research • Design
• Keyword Research • Trends • Timing
• Guest Posting • People • Testing
• Search Savvy – PR • Pitch • Video Campaign
• Marketing Activity • Social Sharing • Call to Action
• Social Listening
• Conversion
Leads Leads
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Landscape
Digital Media Landscape – An Introduction to Our Services
Brand marketing Performance marketing Retention marketing
Brand Awareness &
Funneling and converting a Once a customer, how to
delivering customers to
website
visitor to a customer increase LTV We Specialize in
Facebook Brand and
Chatbot
LinkedIn
Heatmaps Performance
Twitter
WhatsApp
UI/UX Marketing
Community management
SMS Drip marketing
CTA
Email Loyalty programs
Drip marketing
Google Ads Marketing automation
Marketing automation
Instagram Email newsletters
Pop-ups
Taboola Transaction marketing
Analytical tools
SEO
Re-marketing
Affiliate marketing
Programmatic marketing
Influencer marketing
Etc.,
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Campaigns
B2C – End Consumer Campaigns – Channels to Consider
Google - Search Ads Facebook Instagram LinkedIn
Blogs Google – Display Ads Landing Pages Bulk Whatsapp
Whatsapp for Business Email Marketing Automation GSP Ads
YouTube Ads Amazon Ads Hotstar Ads Tik Tok
Mobile Ads Quora Ads Reddit Bing Ads
Publishers – 100+ Google Business Pages Facebook Groups LinkedIn Groups
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Campaigns
B2C – End Consumer Campaigns – New Mediums
Traditional Channels Utilization of traditional channels to map the end consumer reach.
Capitalizing on the Using thought leadership and owning the consumer data than
thought leadership renting from the major channels to eliminate dependency.
Using technology we can give the experience of the product in online.
AR & VR
This increases the engagement.
Central dashboard Monitor the real time progress of campaigns in a single dashboard.
Community creation Create relevant communities for the TG in digital channels.
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Things we do
Digital Digital Digital Application
Strategy Execution Training Development
• Management and
innovation consultants
• Lead generation • We develop and provide
defining the digital
campaigns marketing technology
marketing strategy • Corporate digital training
• Branding campaigns
• SOSTAC Framework • Explain digital marketing applications including
• Creatives (image/videos)
• Specializing in social to CXOs and senior dashboards, analytics,
to support campaigns reputation management
media platforms management
• SEO/PPC/SEM
• Defining strategy for • Emerging channels tools, tracking
• Marketing automation
major tech giants such • Analytics applications, mobile app,
implementation using strips, shopping carts,
as Google, Facebook , • ROI reporting
Hubspot, Eloqua, or etc.,
Twitter and LinkedIn
appropriate tools
• ROI on business goals
and objectives
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Things we do - Services
New Product Launch Drip Marketing
Product demo videos/tutorials
Brand Communication PR
Marketing Automation
Sales Promotion Social cause awareness implementation
After sales communications Market Segmentation Technology Business Solutions
with GTM Strategies
Inbound Marketing Technical Blogs
Data and MarTech Ecosystem
Newsletters Search Engine Optimization
Reactivate Campaigns Search Engine Marketing Website Development
Movie launch promotions Affiliate Marketing Application Development
Internal Communication Buyers Persona & Journey Database Migration and
Implementation
Welcome Email Pay Per Click
Web Content Web Design and UX
Reputation Management
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Partners
and many more…..
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Creative Work
Every great design begins with an even better story.
-Lorinda Mamo
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Inspirations can come from everything.
Literally anything..
We blend our inspirations with a pinch of our knowledge,
content, context and experience to give you
a perfect cocktail in the form of a design.
Camdew
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Ventures
@ Camdew & oap
Tailor-made Just for you.
We listen to the customer requirement and decipher it very
carefully. Based on context we propose the conceptual design
sculpted with latest trends and brand guidelines.
Our strategy and designs cater to both Digital & Print media in all
horizons.
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Fresh Ideas No preservatives added
We strive hard to provide unique user experience with
our creatives by putting ourselves in end users’ shoes.
We understand the buyer persona of each customer segment and
deliver the creatives based on the target audience and their
reactions to the market trends.
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Some of our design illustrations
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Real estate developer
Channel: Print Media
The idea is to design a flyer, which is to be distributed to
corporate offices and employees.
Bringing in the inner feel of the builder’s USP as the
corporate employees are already witnessing the elegance in
their office building, which was constructed by Sobha.
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Real estate developer
Traffic Signal
Hoarding
Traffic Signal
Hoarding
Airport Hoarding flyer
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Hospitality
Channel: Print Media
The flyer designed for the “Art Brunch” event held at the
Hotel.
Worked on partnership with Mercedes Benz and Marriott to
invite the elite class of people from the city for the art-based
foot print.
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Hospitality
Channel: Print & Digital Media
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Transport
Channel: Digital Media
The situation was simple. Branding, Engagement
Bookings and App download for a Taxi company which was
competing with Ola and Uber for the market share.
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Transport
Channel: Digital Media
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Manufacturing
Channel: Digital Media
Occasional Marketing Campaign for World Water Day 2019
with the theme “Leaving No One Behind” #WaterForAll
initiated by the UN as an adaptation of the central promise of
the 2030 Agenda for Sustainable Development: as sustainable
development progresses, everyone must benefit.
Campaign objective: Educating audience on saving
water using “Do-you-know facts +
#MakingWaterWithinReach” starting from the Women’s
day (Mar 8) till the World Water Day (Mar 21).
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Manufacturing
Channel: Digital Media
Click to watch the video
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Denim Bag manufacturer
Channel: Digital Media
The Customer wanted a design that would reflect
the nature of the product and also to capture the
target audience with the appropriate texture of design.
TG: Young and working women
Vibrant colour coding
20 to 40 age bracket
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Denim Bag manufacturer
Channel: Digital Media
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Click on the respective tabs to view the handles
Real Estate: TriSquare Real Estate: Ahuja Fitness: Lifespring
Real Estate: Sreevatsa Transportation: Red Taxi Fitness: F45
Real Estate: Sobha Hospitality: Fairfield by Ma Retail: Ayyappa Ghee
rriott
Real Estate: CREDAI Hospitality: My Village Res Manufacturing: CRI Pumps
orts
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Case Study
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Case Study 1: Leading political party in India
Party with a Lotus symbol, for their 2014 National Elections
using Social media & Analytics.
Abundant manpower
Social media KPI Metrics
(Volunteers)
Big data (Hadoop) Creative Results
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Case Study 2: India’s Largest Real Estate Developer
Timeline = 5 months
1. Facebook
2. Email Marketing IMPRESSIONS = 9,59,540
@ 88 paise
3. Drip Marketing - = 7,25,618
REACH @ Rs.1.16
Automation
= 4,985
LEADS @ Rs.169
4. Content Management
HOT LEADS = 1,445
@ Rs.584
5. WhatsApp marketing
*Leads to Hot leads are qualified with a lead
Results: score of 60+ in the marketing automation
6. Google Adwords
• 1445 enquiries generated process.
• 84% houses sold in 5 months
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Case Study 3: Major TMT Bar Manufacturer
Buyer persona
Rebranding and brand launch with new USP development
Gaining Online PR
Generating Distributor enquiries Channel selection
Gaining more eyeballs of end consumers Landing page
Generating enquiries from individuals house owners development
Identifying and publishing relevant content to influencers
Content strategy
(DB Collection, content calendar, publishing schedules)
Digital Media planning
Outcomes from 30 days of digital campaign:
KPI Measurement
59 distributor
2500 Tons of enquiry
enquiries in TN
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Case Study 4 : New product launch for a 1000 Cr+ company
How structured social media gamification impacted a new product launch.
Timeline = 48 hours
• Problem: A successful SME with over Rs.1000 Cr revenue was launching a new service in
its portfolio thus entering B2C for the first time. The product launch needs attention,
conceptualization and execution in offline and online social mediums to increase Digital Gamification approach
enquiries.
Reach of over 3 Lakh target
• Solution: Camdew team had 48 hours from idea to execution, where we developed a audience
new concept to introduce the product to the market. We used digital and social media as
the main platform and launched the product using a social gamification module. The Improved brand presence
target was to reach over 250K people and to specifically create brand awareness among using #hashtags
car owners in the city. Once the target segments were identified, channels were fixed,
and content was created to reach the appropriate audience and increase the brands Increased walk-ins to the store
influence on social media. (measured using coupons)
• Result: The hashtag campaigns created along with the content generated gave us Continuous engagement to the
enrolled audience using
significant results with a unique reach of over 500K audience in the city and the
automation
neighboring areas thus creating significant Word Of Mouth for the brand.
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Case Study 5 : 49% Lead Conversion using micro campaigns for a $250 Million
Manufacturing Industry in 4 Months
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Case Study 6 : 1.5 Million video views in 20 days for a $250Mn Manufacturing
Company
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Case Study 7 : 52K App downloads in 3 months for a Taxi Service Company
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thank you !!
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