Reethika
Sonali
Humayun
Priyesh
Vision
‘To be an integral part of customer lives,
by offering them a high quality shopping
experience through great products at even
better prices’
Store Visit
• HyperCITY , Bangalore.
Embassy Paragon,
Ground Floor,
Nr. Kundalahalli Gate, ITPL Road,
Near Brooke Field, Bangalore - 560 037
• Store Timings – 10 am to 10 pm
Competition
• Cosmos Mall – Future’s Group
About 1 km from Hypercity
• Forum Value Mall
About 4 kms from Hypercity
• Factory outlets in Marathali on the way to Hypercity
PRODUCT
o Home o Fashion
Home ware Mens wear
Home Linen Womens wear
Home needs Kids wear
o Furniture Footwear
Living room Accessories
Bed room o Toys
Dining room Infant toys
o Home Entertainment Soft toys
Vision Electronic toys
Audio Learning toys
Outdoor toys
o Food and Grocery
Fruits and Vegetables
Beverages
Personal Care o Appliances
Home Care Large Appliances
Meat and Fish Small Appliances
Staples Personal Care
Ready and Instant Food
o Hi-Tech
o Sports
Computing
Health and Fitness
Communication
Outdoor sports
Photography
Indoor sports
Imaging
• Some of the in house labels are Joo Joobs in Kids wear primarily
fun clothing for 0-10 years
• In Casual wear they have Maxit the Sportswear brand.
• 70% of the business comes from Private Labels in the apparel business
at HyperCITY.
• Also select brands like Levi's Signature, Cherokee, Jockey, Hanes,
crocs, Lilliput etc.
• Daily Diamonds: A range of Diamonds perfectly cut for your pocket.
• Waitrose a top supermarket chain in UK , is famous for offering
distinctive , high quality foods that have been sourced responsibly.
PRICE
• Prices benchmarked with Star Bazaar and Big Bazaar
• HyperCITY focuses on Choice, Value & Convenience. Thus
being the lowest priced retailer is not our prime objective. We
believe in providing customers with quality products at a
value price (value relative to the market and w.r.t design and
quality relative to all competitors). Thus the starting point is
not price. However we work on a price matrix of good, better
and best where products are sold at exceptional value, good
value and a small proportion of mid premium.
PLACE
• 8 stores across 6 cities
Mumbai
Amritsar
Bengaluru
Bhopal
Hyderabad
Jaipur
• Currently 1 store in Bangalore near Brookefields, another
store to be opened on Banergatta Road by next month.
PROMOTION
Gift Vouchers
• Available in denominations of Rs.50, 100, 250, 500, 1000
and 2000
• Valid at Hypercity stores for 18 months from the date of issue.
Hypercity Discovery Club
• The HyperCITY Discovery Club brings shoppers great savings,
exclusive promotions, special previews and a whole lot more.
• Earn Discovery Reward points and redeem them against
purchases.
• Promotional activities like Discovery Fridays and
Hyper Wednesday deals wherein customers get
the best deal and earn maximum discovery
points on purchases they make.
Physical Evidence
• Grid Layout used as store design
• Clear signage at each aisle about the merchandise group and their
category and point of display signage available to compare their price
to MRP
• Ample space and clean aisles for 2 people to walk along with their
carts
• Special lighting provided on top of the products in the racks
• Soothing music , 31 billing counters
• Ample parking space at the basement
HyperCITY vs Big Bazaar
• Spacious aisles
• 31 billing counters at a single point
• Much cleaner environment
• Soothing music according to each floor products
• More product category and variety under each
• Currently one store only, compare to 10 BB stores
• BB websites allows online shopping
Partnering…
• Crossword
• Coffee day
• Kwality Wall’s Swirls
• Kodak Express
• Booster Juice
• Trust Chemist & Druggist
• FabriC Spa
• Lush
