Physical Evidence:
-Nike is a global business that sells its products in nearly all corners of the globe. Apart from its products and
the physical infrastructure of the organization, the company’s packaging is also the physical evidence of its
business operations. Nike is a physical business, and therefore, we will come across a lot of physical evidence
when navigating its business system.
-Nike try to understand the customers perspective. They do this by providing physical evidence they can see
and feel to the customer before they can see the end product.
For example they show demonstrations of new products before they are actually out. They provide
advertisements and videos of new products to explain what the customer can expect. In most cases this is
when they use professional sports athletes to try out the products and demonstrate what they can do.
-They sells their products in a distinct color packaging that easily identifiable on retail shelves. These are
placed on special shelves provided by the company, which also have a distinct color and design. This makes it
easier for customers to locate such shelves in busy retail stores.
-It has a simple layout and design that make everyone feel welcome and comfortable. They do not have the
Nike logo spread out everywhere to make it overwhelming, however, they have just enough to make it catch
our eye when we look around.
- The stores has a more busy ambiance , the music is sporty and makes us want to work out, there
are a variety of different colors around the store, different materials we can touch and see, the
temperature is comfortable, and there are staffs asking us if we need any assistance.
- There are plenty of places we can sit, either to have a rest or to try on some shoes, walk around
without knocking anything over with other shopping bags, and mirrors at appropriate places
without having to walk across the store.
- By sponsoring famous celebrities and having them wear a uniform from Nike can stun the
audience making them want to buy the same attire.Most uniforms are fitted specifically for them,
however, general and similar models will always be available to the general public.
- It has an online website that is user-friendly and allows customers to view its products in high
quality images taken from various angles.
Conclusion
- Nike offers a vast range of products, including sports shoes, apparel, gear, and accessories. It makes
and sells products for men, women, boys, and girls
globally through both online and offline channels. These products are available at the brand’s retail
outlets and its distribution centers operating globally. It sells its products to wholesalers both in the US
and international markets.
- Nike uses the Value-based pricing strategy and Premium pricing strategy
- The company depends on the effective promotion of its products to maintain a strong brand image.
Nike’s promotional activities are Advertising, Personal selling, Direct marketing, Sales promotions, and
Public relations
- Nike invests in its people to help them find faster career growth and development. Apart from offering
them training and better career management tools, Nike also involves them in its CSR programs.
- Nike has outsourced nearly all of its production to external suppliers.
To make sure that its products are always available at retail stores has systems
installed where retailers can notify when their inventory levels are low. provides
them with more products while ordering its productions to replenish its stock. This
ensures that products are always available to customers when needed.
- Nike try to understand the customers perspective. They do this by providing
physical evidence they can see and feel to the customer before they can see the
end product.Apart from its products and the physical infrastructure of the
organization, the company’s packaging is also the physical evidence of its business
operations.
