E-Business
Lecture (1)
2021
Course Objective
• This course aim to provide students with e-business
concepts, issues, benefits, challenges. Topics also cover e-
business infrastructure, e-business models and e-
business strategy .
• During this course, students will develop an awareness of
the big impacts of new technology on all type of business .
Assessment Strategies:
– Attendance and Discussions 10%
– Midterm exam 20%
– Final exam 70%
Text books
• Dave Chaffey , Digital Business and E-commerce Management
: Strategy, implementation and practice, 2015, Pearson.
• Kenneth C. Laudon Carol Guercio Traver , E-commerce:
business. technology. Society, 2018, Pearson.
Course Topics
Introduction to E-business
• Define the meaning and scope of e-business and e‑
commerce.
• Reasons for adoption of e-business and barriers that may
restrict adoption
- e-business opportunities
- e-business Challenges
E-marketplace and Business Model
• Introduction to new business models and marketplace
structures enabled by new technology.
• What are the changes in marketplace structures for how
we deal with customers and other partners?
• Which business models and revenue models should we
consider in order to exploit the Internet technology?
E-business Infrastructure
• Outline the range of technologies used to build an
e-business infrastructure within an organisation
and with its partners.
Supply Chain Management
• Identify the main elements of supply chain management
and their relationship to the value chain.
• Assess the potential of information systems to support
supply chain management and the value chain
Customer Relationship Management
- Outline different methods of reaching and acquiring
new customers via digital technology.
- What technologies can be used to build and maintain
the online relationship?
E-marketing
• Assess the need for separate e-business and e-marketing
strategies.
• Create an outline e-marketing plan intended to implement the
e-marketing strategy
• Distinguish between marketing communication
characteristics of traditional and new media
The Impact of e-Business on Different Fields
and Industries
• E-Tourism
• E-health
• E-Government
• E-learning
• E-Banking
• E-Publishing and e-Books
• E-employment
• E-Grocers
E-Government
• E-Governments Implementation requirements
• E-Government Benefits
• E-Government Challenges
E-business Strategy
• Follow an appropriate strategy for e-business
• Alternative strategic approaches to achieve e-business
E-business Strategy
• How does digital business strategy differ from traditional
business strategy?
• How should we integrate digital business strategy with
existing business and information systems strategy?
• How should we evaluate our investment priorities and returns
from e-business?
Change Management
• How to manage the organizational, human and
technology changes required in the move to e-business
• What are the success factors in managing change?
Why E-business?
• Revolution, Revolution ...
• The e-Business revolution is impossible to ignore.
• It is transforming businesses in virtually every industry
and reshaping the global economy.
E-business vs. E-commerce
• e-business is broader in its scope than e ‑
commerce.
E-business vs. E-commerce
• E- Commerce
The process of buying, selling, or exchanging products, services, or
information via technology.
• E-Business
A broader definition of EC that includes not just the buying and selling
of products and services, but also servicing customers, collaborating
with business partners, and conducting electronic transactions within
an organization
E-business vs. E-commerce
Figure 1.3 Three definitions of the relationship between e-commerce and e-business
