Printed aids
Miss Nekha Rani P.B.B.Sc (N)
STUDENT
Types of printed aids
Leaflet
pamphlets
definitions
Leaflet and pamphlets are printed materials, small in size, covered or
bound containing information on a subject or specific topic and providing
opportunity for reading , learning and or referring.
leaflets
Leaflets are printed educational aids of a single sheet paper folded to make a full
page of printed matter on single side. A leaflet is commonly referred to as any piece
of printed information, whcih includes fact sheets,guides,small booklets , brouchers
and usually distributed for a campaign to disseminate the information or message to
a large population.
Visual aids cont..,
Heading: leaflet heading is the part which is most prominently responsible for
catching the attention of people and is therefore considederd as the most
important part the leafle. The heading must be precise, focused on the main
theme and written in eye catching words and colours.
Subheadings: leaflet subheading are essential when the main heading is not
successful in covering the theme of the main text or if stress required on a
specific point.
cont..,
text: the text in leaflet must be as possible and should begin with
impressive and interesting sentences to capture the attention of readers.
Picture: to make the leaflet more eye catching, the pictures are mixed in the
text so that it becomes more easily understandable , interesting and
meaningful.
Good colour combination and background must be used in organizing the
leaflet so that leaflet could be more attractive and amazing.
The written word must be large enough so that everyone including the
elderly people with dimnished eyesight may read the content.
Leaflets must be good mixture of text, illustrations and pictures so that they
become more interesting for the readers.
Advantages
Leaflets are a good combination of written words, illustraions and pictures so
they are more widely accepted.
They should have facts to enjoy a high level of credibility and prestige in readers.
They are considered a permanent source of message which cannot be alerted
until and unless the leaflet is tampered with
A wide range of people may be targeted to spread the message through leaflets.
Limitations
Illiterate people can’t be targeted through leaflets to spread message.
Planning, printing, and designinig the leaflets requires a lot of time, effort, men and
money.
expert, skilled professional manpower is required for planning the designing leaflets.
Distribution of leaflet is not an easy task, it requires a strong coordination, efforts ,
time and money.
PAMPHLET
Pamphlet is a paper that can be folded into two or three or five and the
matter can be printed either on a single or on both sides. In other words, a
pamphlet is an unbound booklet without a hard cover or binding.
Purposes of pamphlets
To mobilize people to support a cause.
To advertise a meeting or a specific event.
To popularize a slogan or a message
Explain an issue to the community
Inform people of their rights.
Win support for a campaign.
Preparing pamphlets:
Discuss the purpose, the message, the target people and content.
Discuss the quantity and quality of pamphlet.
Each side should also carry the organization’s logo or name.
Keep the language simple by avoiding long and complicated sentences.
The best pamphlets are short and simple.
All facts should be correct.