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Product Management Case Competition

Less than 15 minutes of watch time for 40% of users, with 68% being professionals and 32% being college students. Shortening video lengths to 7-10 minutes and adding embedded quizzes could help increase engagement by preventing procrastination, long videos causing users to pause, and ensuring users are focusing. Streak rewards for watching multiple short videos in a row and allowing users to choose customized course segments may also help increase watch time for both professionals seeking brief updates and students needing basics and problem-solving skills.

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Saba Rckss
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229 views1 page

Product Management Case Competition

Less than 15 minutes of watch time for 40% of users, with 68% being professionals and 32% being college students. Shortening video lengths to 7-10 minutes and adding embedded quizzes could help increase engagement by preventing procrastination, long videos causing users to pause, and ensuring users are focusing. Streak rewards for watching multiple short videos in a row and allowing users to choose customized course segments may also help increase watch time for both professionals seeking brief updates and students needing basics and problem-solving skills.

Uploaded by

Saba Rckss
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Problem statement:

Less watch time < 15 minutes for 40% users – 68% professionals, 32% college students

Factors
Customer Segmentation
• Pause days => encourages procrastinators
• Long video => Won’t be able to sit through them
Working professional:
• Common solution => students and professionals
• Exhausted after long day of working =>
have different needs
Discouraged seeing the long video length and ends
up using Pause days.
• Monotonous video => spacing out and have to
rewatch
• Aware of basics. Looks forward to having a very
customized learning.
College students:
Potential Solution • Need for basics and enhanced focus on problem
solving.

• Keep it short and simple. Length < 15mins. Ideally 7-


10 mins long.
• Streaks: short(3,5,7 days), long(2- weeks). Provide
simple but attractive rewards as streak progresses.
Ex. Access to premium interview material, Extra
course content
Success Metric
• Quizzes in the middle and end of videos to prevent
spacing out issues. Also it motivates them when they • Watch time per week for professional and students
get it right and encourage them to work harder if • % of successful completion of each video checked
they don’t. by embedded quizzes
• Segment the courses further. Let the users choose
what they want. Give suggestions along the way.

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