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Principles of Design GRP 6

The document discusses principles of design including: 1) Invisible and visible structures, where invisible structures have conceptual lines and visible structures have actual visible lines. 2) Form refers to positive design elements like points, lines, planes, and volumes that are used in design. 3) The relationship between form and space creates tension and determines visual activity, movement, and a sense of 3D. Understanding this relationship is important before understanding individual design objects. 4) Volumes contain mass when the space within is perceived to be filled, while surfaces and planes take on characteristics based on their size relative to surrounding space and elements.

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Kristel Bagunas
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110 views20 pages

Principles of Design GRP 6

The document discusses principles of design including: 1) Invisible and visible structures, where invisible structures have conceptual lines and visible structures have actual visible lines. 2) Form refers to positive design elements like points, lines, planes, and volumes that are used in design. 3) The relationship between form and space creates tension and determines visual activity, movement, and a sense of 3D. Understanding this relationship is important before understanding individual design objects. 4) Volumes contain mass when the space within is perceived to be filled, while surfaces and planes take on characteristics based on their size relative to surrounding space and elements.

Uploaded by

Kristel Bagunas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PRINCIPLES OF DESIGN

MEMBERS:
BENIGRA, CARMICHAEL
SALDANA, EARL
WAYWAY, IANNE
INVISIBLE STRUCTURES

In most cases, structures are invisible, whether formal,


semi-formal, informal, active, or inactive. In invisible
structures, structural lines are conceptual, even though
they may slice a piece off from a unit form. Such lines
are active but not visible lines of measurable thickness.
VISIBLE STRUCTURES

Sometimes a designer may prefer a visible structure.


This means that the structural lines exist as actual and
visible lines of desired thickness. Such lines should be
treated as a special kind of unit form because they
possess all the visible elements and can interact with
the unit forms and the space contained by each of the
structural subdivisions.
FORM- MASS & VOLUME

Form is any positive element we place on a page


as opposed to the negative elements we consider
space. Form is the point, line, plane, and volume.
It’s the shapes and dots and text and textures and
images we use in our design. If it’s meant to be a
positive element it’s form.
All 
forms carry some kind o
f meaning
, though no one form is
better than another at
communicating
meaning.

Your choice in which


forms to use, however,
is an important
consideration in
communicating the
right message, your
message.
Form and space, figure and
ground are mutually dependent
on each other. You can’t change
one without changing the other.
The relationship between form
and space creates tension,
determines the amount of
visual activity and movement,
and gives a sense of 3-
dimensionality in a design. A
viewer must first understand
the relationship between form
and space before understanding
any of the individual objects on
the page.
SURFACES,PLANES
AND SHAPES
Much the same way a line can be thought of as a series
of adjacent dots, a plane or surface can be thought of
as a series of adjacent lines. We’re simply adding
another dimension. Surfaces and planes are abstract
objects. We’ll talk about them more as shapes or forms
as we think of them as concrete objects.
Planes or surfaces mostly act as dots. The difference is
the size of the surface has grown large enough to
become an important characteristic as has the contour
defining the plane. The larger the size of the plane the
more the dotlike characteristics become secondary.
This size is relative to the surrounding space and
elements.
VOLUME AND MASS

Volumes are empty space defined by surfaces, lines,


and points. When we fill in the space or give the
perception that the space within a volume has been
filled to some degree the volume contains mass.
Volumes are empty space
 defined by surfaces, lines, and
points. When we fill in the
space or give the perception
that the space within a volume
has been filled to some degree
the volume contains mass.
VISUAL PROPERTIES OF FORM
VISUAL PROPERTIES OF FORM

 Form also have relational properties which govern the pattern


and composition of elements:

Position – the location of a form relative to its environment or


the visual filled within which it is seen.

 Orientation – The direction of a form relative to the ground


plane, the compass points, other forms, or to the person
viewing the form.

 Visual Inertia – The degree of concentration and stability of a


form. The visual inertia of a form depends on its geometry as
well as its orientation relative to the ground plane, the pull of
gravity, and our line of sight
PRIMARY SHAPES
 CIRCLE – A plane curve every point of which is
equidistant from a fixed point within a curve

 TRIANGLE – A plane figure bounded by three


sides and having three angles

 SQUARE – A plane figure having four sides and


four right angle.
CIRCLE

 Centralized
 Hints Rotational Movements
TRIANGLE

 Stability
SQUARE

 Rational
 Proportional
END

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