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HP vs. Competitors: Market Analysis

HP operates in seven business segments including enterprise storage and servers, services, software, personal systems, imaging and printing, financial services, and corporate investments. Its main competitors in the computer hardware segment are Dell and Acer. The document discusses the current strategies, future objectives, assumptions, and capabilities of Acer and Dell, which include a focus on mobile technologies for Acer and cost reductions and acquisitions for Dell. It concludes by stating that HP currently has a favorable position as the number one manufacturer but should continue expanding into peripheral IT markets and services to maintain its lead.

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Georgi Vankov
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1K views8 pages

HP vs. Competitors: Market Analysis

HP operates in seven business segments including enterprise storage and servers, services, software, personal systems, imaging and printing, financial services, and corporate investments. Its main competitors in the computer hardware segment are Dell and Acer. The document discusses the current strategies, future objectives, assumptions, and capabilities of Acer and Dell, which include a focus on mobile technologies for Acer and cost reductions and acquisitions for Dell. It concludes by stating that HP currently has a favorable position as the number one manufacturer but should continue expanding into peripheral IT markets and services to maintain its lead.

Uploaded by

Georgi Vankov
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Eliza Wojnarowska

Georgi Vankov
Anna Swiderek
HP COMPETITOR
Rungruangwitchakul ANALYSIS
Luigi Pezzarossi
BUSINESS SEGMENTS AND MAIN COMPETITORS
 HP operates in seven different business segments: enterprise
storage and servers, services, HP software, the personal systems
group, the imaging and printing group, HP Financial Services
and corporate investments.
 computer hardware offerings segment encompasses both
enterprise storage and servers and the personal systems group.
 HP's two main competitors in this area are Dell and Acer.
ACER
 Current Strategy
 Aggressive research in mobile technologies
 Focus on ultra mobile notebooks and all-day batteries
 Multi-brand global strategy relying on differentiated product designs
 Acquisition of other computer manufacturers (Gateway and Packard
Bell)
 Future Objectives
 Become the world's No. 1 mobile PC company
 Growth while minimizing operating costs
 Increase operating income and profit

 Raise overall competitiveness


ACER
 Assumptions
 Globaleconomy is on the path to recovery
 Computer hardware market will recover at a faster rate
 High demand from Europe and Asia Pacific
 Double digit shipment growth in current year

 Capabilities
 Shipment growth rate of 31.6% > industry pace of 20.7%
 Strong in netbook segment
 Weak in corporate markets
 Weak server offerings
DELL
 Current Strategy
 Balancing liquidity, profitability, and growth by emphasizing areas
that provide profitable growth opportunities (services)
 Shift towards more variable cost manufacturing structure
 Reduce operating expenses and improve working capital
management
 Acquisition of Perot Systems, storage companies and services
companies
 Future Objectives
 Additional cost reduction and efficiency efforts
 Provide best value solutions in all areas

 Increase portfolio of solutions offerings


DELL
 Assumptions
 Improving economy
 Stronger demand in commercial segment and growth in the
consumer segment
 Revenue in 2011 will improve from 2010

 Capabilities
 Strength in corporate accounts
 Perot systems' position in healthcare business
 Entry into indirect sales is increasing brand value
 No high-end servers
 HP is in a good position at this time. It is the No. 1 computer
hardware manufacturer
 HP currently following a similar strategy as Acer and Dell in
regard to acquisitions
 HP has moved its focus to the services market

 HP to invest more heavily in R&D, which allows it to drive


innovation at a better pace.
 HP has a much stronger portfolio as it has high-end servers

 With the acquisition of EDS, HP will have a stronger position in


the services sector and should be able to keep its current favorable
position.
 HP needs to keep expanding into the peripheral IT markets

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