“FORMAL AND
INFORMAL EMAIL
WRITING”
Difference Between Formal
and Informal Email
Formal Email Informal Email
Purpose Purpose
O The purpose is to O The purpose is just
send important and to communicate or to
business messages.
message for having
Responses to
queries, Sales & an informal meeting
Marketing
Proposals.
Difference Between Formal
and Informal Email
Formal Email Informal Email
Audience Audience
O Identifying the Audience is
O The target audience is usually
the most critical part of the
Email. The whole structure & friends and family.
tone of the email depend on
the target audience.
O For instance the tone of an
email for assigning tasks to
your staff is totally different
from replying to a complaint
of a customer.
O The target audience is work
colleagues and business
clients.
Difference Between Formal
and Informal Email
Formal Email Informal Email
Subject Line Subject Line
O Subject line is like O No Particular subject
the Headline of a required for informal
email. However if
newspaper.
the email is for a
O Subject should be particular purpose it
giving a basic idea is better to replicate
about the purpose of such purpose in the
email. subject.
Difference Between Formal
and Informal Email
Formal Email Informal Email
Style & Accuracy Style & Accuracy
O Professionally O Free from any style,
formatted, normally very small
Use of messages are sent
Paragraphs through such
O The accuracy in emails
spelling, punctuation O The grammar and
and grammar is punctuation doesn't
required. eg: Thank matter a lot.
you for your Eg:Thanx for
response. ur email
Difference Between Formal and
Informal Email
Formal Email Informal Email
Opening & Closing Opening & Closing
O There is proper beginning O As such no pattern required.
and ending pattern. Example
: Dear Sir / Madam O Opening informally with Hey or
(beginning ) and Yours Hello
respectively (ending) O Closing with first name or
O Message starts courteously initials
and with a reference (where
applicable) O Contractions can be used.
O Closing with a courteous line How’re you?
and with signature of the Where’re you?
sender
O Contractions can not be
used.
How are you?
Where are you?
Sample Formal Email
To: Mian Omer Shah EVP Customer
From: Syed Aimen Hasan Care PTCL
Subject: Broadband Connectivity Issue
Dear Mr. Mian Omer Shah
My name is Syed Aimen Hassan and I am a PTCL Customer, having PTCL Landline no: 021-36633333.
I am currently using three services from PTCL, i.e. Landline Phone, Broadband Internet & IP Smart TV.
On September 25th , 2017 my IP TV started hanging after every 15-20 minutes, as I am facing broadband connectivity
issue, however the problem continued and the TV device got hanged up after every 5 minutes.
On September 27th , 2017 I registered my complaint at PTCL Helpline 1218 and they assured me to resolve the problem
in 24 hours and that a PTCL Correspondent will visit my home soon.
It has been five days since then no representative from PTCL has contacted me to resolve the matter. I had contacted
1218 several times but PTCL representatives seem helpless as they tell me that they have forwarded the problem to
relevant Exchange of my area (Nazimabad).
I have also called Nazimabad Exchange several times but no one receives the calls.
I request you to kindly look into the matter and resolve the issue as it has been a week since I registered my complaint.
Summary of my details are as follows for your convenience
Phone No : 021-36633333
Complainant Name : Syed Aimen Hassan
Complain No : 46
Complainant Mobile No : 0322-2119447
Complain Registration Date : September
27, 2017
Furthermore, I would also request you to
Sample Informal Email
To:
[email protected]Subject: Bahria Information ?
Hi Aimen
How are you doing?
Listen, I have been assigned to work on Bahria town accounts by my
company and then I recall that you once told me that you have also
worked on Bahria town accounts last year … so I was wondering if
you could help me and give me some information regarding this client.
Lets plan to meet this saturday.
Thanks,
Mohsin
