Business
Information
System
MODULE LEADER :PROF. CHANADRAVARDAN
PRAJAPATI
MODULE CODE :
MODULE NO. :
ACADEMIC YEAR : 2021
COURSE :BABMS/LEVEL 4
WORD COUNT :
GROUP MEMEBERS
DHANASHRI SURYAWANSHI
ADITI SHARMA
ANJALI KUMARI
SANYANTANI
SOUPARNIKA
INDUSTRY TRANSFORMATION HAS TAKEN PLACE IN MYNTRA
INDEX
SR.NO TOPIC PAGE.NO
1. Introduction
2. Current Industry Segment
3. Digital Transformation
4. IT Transformation
5. Conclusion
INTRODUCTION
TO MYNTRA
Myntra, Indian Fashion e-commerce company.
Head quartered in Bengaluru, Karnataka India.
Launched in 2007, for selling personalised gift item.
It is a multibrand retail web platform.
They worked for niche of garments and fashion and gradually covered all segments of the same
and created a complete coverage of all life style item.
Myntra's marketing
strategy was different;
it never had a banner
in the middle of a
metropolitan city.
They marketed
cleverly by
customizing India's
IPL team Jersey.
(Staff, 2021)
Myntra chose style icons
mostly with Bollywood actors
and sportspeople as their
brand ambassadors.
(Models and Model, 2021)
Focusing primarily on fashion
consumer.
It justified its decision by stating 95%
of traffic on its website come via
mobile devices and 70% of them came
through the mobile devices.
It understands its shoppers needs and
caters to them with choices like
clothing, accessories, cosmetics and
footwear from more tan 500 leading
Indian and International brands.
CURRENT INDUSTRY
SEGMENT
urrent Industry segmen
Myntra offers good competition to e-commerce
companies, especially in the apparent sector.
It aims at providing a enjoyable shopping
experiences to shoppers across the country with
the widest range of brands and products on its
portal.
Myntra has introduced an industry first health
insurance poilicy that firmly takes tis approach
forward because of all encompassing nature of
benefits.
The health and well-being of this diverse
workforce has always been top priority and they
have implemented a lot measure in the office that
is aimed at the office, that is aimed at mental,
physical financial and social well being of
employees.
DIGITAL
TRANSFORMATON
DIGITAL TRANSFORMATION
Digital transformation is the method through
which digital technologies are utilized to develop
new or change current business processes,
cultures, and customer experiences, to meet
emerging business and market requirements.
It integrates digital technology in different
areas of business which changes the
operation and delivery to the purchaser.
There's no need to build up your company
procedures and then alter them afterwards
for small enterprises that are just getting
started. You can future-proof your company
from the start. Stickies and handwritten
ledgers aren't going to cut it in the twenty-
first century. You'll be more nimble,
versatile, and ready to develop if you think,
plan, and build digitally.
•
Myntra joined Microsoft Azure in to start up digital
transformation:
•Accelerating the digital transformation, Myntra coordinated with Microsoft.
•Myntra focuses on speed, innovation and the ability to grow its leadership
position further, leveraging Microsoft Azure.
•To move the platform from supply chain management to inventory and then
to site capabilities. Myntra shared a close working relationship with Microsoft.
(Fashion e-tailer Myntra uses Azure to help customers look good,
2021)
• Myntra is now in a place where it provides a satisfying and custom-made
experience to the customers.
• Myntra scales quickly in big spikes, which takes place on a schedule during
festivals.
• Microsoft Azure helps the company's engineering and product management
teams deploy, test new capabilities and develop.
• Myntra has seen a 50% increase in orders in the current iteration of their
"biennial end of reason sale" after the deployment of Azure.
• To aid with customized marketing, services,
and product suggestions for its end customers,
Myntra employs Microsoft's analytics-based
solution Power BI, as well as Azure's advanced
analytics and machine learning tools.
• Amazon Web Services, Google Cloud Platform,
and Alibaba Cloud are Microsoft Azure's
competitors in this sector.
Anant Maheshwari, president of Microsoft
India, stated, "We are excited to work with
Myntra to incorporate Azure cloud and
analytics capabilities in India's top fashion e-
tailer." "The solutions we develop together will
enable Myntra to become India's premier
fashion e-commerce destination."
According to research company Statista, the
Indian ecommerce market was valued at $39
billion in 2017 and is expected to reach $64
billion by the end of 2020. According to the
report, there is a clear link between mobile
phone adoption and ecommerce development,
putting India at a crossroads. As of July 2019,
just 40% of India's population, or 475 million
people, have access to mobile phones,
compared to 84 percent in the United States
(266 million users) and 81 percent in France
(54 million users).
