BASICTECH BT-WH01 NOISE CANCELING HEADPHONE
ENJOY BETTER AUDIO EXPERIENCE
WITHOUT DISTRACTIONS
___________________________________________________
A TOURISM AND HOSPITALITY MARKETING PLAN
MS.MAGPANTAY,JECERINE
MS.LACE,ELAICA
MS.PASCUAL,JANINALUISA
MR.TORRES,ADRIANPAUL
MS.VERANO,MARIEL
TOURISMANDHOSPITALITYMARKETING
MANAGEMENT
A.Y2021-2022
PROFESSOR:MS.CHICKEEPOTICAR
DBA
CONTENTS OF THIS MARKETING PLAN
I. EXECUTIVE SUMMARY
II. TARGET CUSTOMERS
III. UNIQUE SELLING PROPOSITION (USP)
IV. PRICING & POSITIONING STRATEGY
V. DISTRIBUTION PLAN
VI. OUR OFFERS
VII. MARKETING MATERIALS
VIII. PROMOTIONAL STRATEGY
IX. ONLINE MARKETING STRATEGY
01 02 03
______ ______ ______
EXECUTIVE SUMMARY TARGET CUSTOMERS UNIQUE SELLING
PROPOSITION (UPS)
◦ Having a strong unique
◦ Complete your Executive ◦ This section describe the
Summary last, and, as the customers you are targeting. It selling proposition (USP) is
name implies, this section defines their demographic of criticwl importance as
profile (e.g., age, gender), distinguishes your
merely summarizes each of psychographic profile (e.g., their company from competitors.
the other sections of your interests) and their precise
marketing plan. wants and needs as they relate ◦ The hallmark of several
to the products and/or services great companies in their
your offer. USP. For example. FedEx’s
◦ Your Executive Summary ◦ Being able to more clearly USP of “When it absolutely,
will be helpful in giving identify your target customers positively has to be there
yourself and other will help you both pinpoint your overnight” is well-known
constituents (e.g., advertising (and get a higher and resonates strongly with
employees, advisors, etc.) return on investment and better customers who desire
an overview of your plan. “speak the language” of
reliability and quick
prospective customers.
delivery.
04 05 06
______ ______ ______
PRICING & POSITIONING DISTRIBUTION PLAN YOUR OFFERS
STRATEGY
◦ Your Distribution plan ◦ Offers are special deals you
◦ Your pricing and details how customers will put together to secure more
positioning strategy must buy from you. For example, new customers and drive
aligned. For example, if you will customers purchase past customers back to
want your company to be directly from you on your you.
known as the premier brand website? Will they buy from ◦ Offers may include free
in your industry, having too distribution or other trils, money-back
low a price might dissuade retailers? And so on.
guarantees, packages (e.g.,
customers from ◦ Think through different combining different
purchasing.
ways in which you might be products and/or services)
◦ In this section of your able to reach customers and discount offers. While
marketing plan, detail the and document them in this your business doesn’t
positioning you desire and section of your marketing necessarily require offers,
how your pricing will plan. using them will generally
support it. cause your customer base
to grow more rapidly.
07 08 09
______ ______ ______
MARKETING MATERIALS PROMOTIONAL STRATEGY ONLINE MARKETING
STRATEGY
◦ Your marketing materials ◦ The promotional section is one
are the collateral you use to of the most important sections ◦ Like it or not, most
promote your business to of your marketing plan and customers go online these
details how you will reach new
current and prospective customers.
days to find and/or review
customers. Among others, new products and/or
they include your website, ◦ There are numerous services to purchase, as
promotional tactics, such as
print brochures, business such, having the right
television ads, trade show
cards, and catalogs. marketing, press releases, online marketing strategy
◦ Identify which marketing online advertising and event can help you secure new
marketing. customers and gain
materials you have
completed and which you ◦ In this section of your markting competitive advantage.
need created or re-done in plan, consider each of these
this section of you plan. alternatives and decide which
ones will most effectively allow
you to reach your target
customers.
EXECUTIVE SUMMARY
Costs included in this plan are on the basis of the
industry trends.
Retail, Warehousing and Libraries are huge,
maintaining them and running them on a daily basis
requires a lot of man power.
The life span of advertising and promoting the
product and services will depend on the
subscription basis of the business firms in the
company.
1
TARGET CUSTOMERS
BASIC TECH
- Company Name Description
BASIC is a high-level language that allows the users to access simpler, more consolidated data and
actions, rather than presenting raw data directly from the source. Though it can be less efficient than
low-level languages, BASIC technology emphasizes symbols, which is very useful for beginners.
Technology has made it possible for them to work in synergy. For example, those in charge of
management have better records of the employees and know how to deal with them more efficiently.
On the other hand, the employees have better tools to work with.
Technology leads to economic development when a country converts its raw material into
manufactured finished products which are exported to the international market for foreign exchange.
This exchange coupled with good governance results in economic development.
Technology, the application of scientific knowledge to the practical aims of human life or, as it
is sometimes phrased, to the change and manipulation of the human environment.
2
- What products do you offer?
NOISE CANCELLING HEADPHONES uses more advanced technology to – surprise – actively
counter noise. Basically, it detects and analyzes the sound pattern of incoming noise and then
generates a mirror “anti-noise” signal to cancel it out. The result is that you hear a drastically reduced
level of noise.
This type of noise cancellation works best for steady, low-frequency sounds, like ceiling fans and
engine noise. You usually find active noise cancellation in stereo headsets, which have the chance to
block both of your ears and truly eliminate noise.
3
B. LOGO
- Logo Description
Blue is the king of the colors due to its popularity and many brands have used this color for their
brand colors, and blue is often related to the sky and the ocean and it is very popular on brand
creation and identity. Blue is the dominant color in tech because it stimulates stability, trust and
security. Those are certainly some of the attributes you look for in a tech company.
C. Target Market
Our main target audience is men and women around the ages of 12-45. A younger age will be easier to
target because of their social media habit. BASIC TECH needs to create an emotional attachment at a
younger age, so we create a lifelong relationship with those people.
4
Mission
"To provide the most effective product and service experience to customers" Our commitment to
customer service has maintained one constant. Because of the emphasis on quality and service, our
mission statement focuses on the customer experience to provide a better experience, not just buying
this product.
Vision
We are looking forward to being known and recognized as one of the best and innovative headphones
companies. We want to inspire other businesses by giving high-quality products to the consumer
Objectives
• To ensure better quality products for customers
• To ensure fair prices for customers
• To provide new user experiences integrating high-quality service
• New products, better processes, using technology
Goals
Our goal is to deliver a classical and quality overall headphone solution with active noise canceling,
and educate the consumers about the benefits of Noise-canceling headphones, facilitate their
purchase decision and encourage usage.
5
UNIQUE SELLING PROPOSITION
(USP)
What makes our product unique is that noise-canceling headphones use active noise control to
reduce or eliminate outside interference and unwanted ambient sounds in the area where they are
being used. This noise-canceling ability makes it possible to listen to music, your favorite podcast, or
attend a class without outside noise distractions. Frequently, listeners turn up the volume on their
earpieces to try to drown out the surround sounds and distractions. However, with noise-canceling
headphones, the wearer does not need to turn up the volume, because the headphones prevent the
outside sounds from leaking in. If you wish to protect your hearing, reduce environmental
distractions, and enjoy a better audio experience, then this technology will surprise you with its
impactful results.
6
SWOT ANALYSIS
STRENGTHS WEAKNESS OPPORTUNITY THREATS
• Management skills • -Launching cheaper • Less revenue if price
• Cost-effective
need improving product lines points are lowered
• Long term
• Expanding in Asian • Increasing
sustainability
markets competition
• Proactive employees
• Increase online sales
and services
7
PRICING & POSITIONING
STRATEGY
A Basic Tech Company might position itself as an effective and quality option for the audience.
Our main target audience is around the age of 12-45 years old. We all know that the younger age is
easier to buy this product because it can be used in their studies or online meetings, for the elderly, we
can also make them the target audience because they can use it in their jobs and anything.
Basic Tech can provide good quality products that everyone needs and wants.
We don’t have a physical store anywhere, we have an online store, Facebook page, and website where
our product can be purchased.
It's more accessible when online because nowadays people are afraid to go out due to the Covid19 we
are facing and it's easier to order because you can deliver it to customers' homes with just one click. It
is easy to the checkout the process and fast delivery options.
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LOW END For customers that can afford the
lowest price.
ENTRY-LEVEL For customers who want quality and
looks and can afford to buy the
product.
MID-RANGE Much more expensive than the 2
offers, with more quality, and
functionality.
10
Basic Tech Company, offers noise-canceling headphones which can only be purchased on the
website. The price is 2100 PHP or less. And also, we offer discounts to our customers and it is called
“Early Bird” The First 200 customers to purchase our product will receive P50 off. with these ideas we
want that customer or target audience to think that buying to our company is economical, Lowest
price but affordable and Highest Quality Guaranteed.
The Cost Price for Low end, Entry level, Midrange are (200,500,1500) then we add 40% for the Mark up,
Equivalent of selling Price.
COST PRICE + MARKUP = SELLING PRICE
200 + 40% = 280
500 + 40% = 700
1500 + 40% = 2100
The 40% markup is for labor, logistics, VAT, and the budget
for Facebook Ads.
10% for Labor
10% for Logistics
12% for VAT
8% for Paid Ads
= 40% 11
12
DISTRIBUTION PLAN
Online Selling is a good marketing strategy for it reaps the business to reach more customers.
Nowadays, people are more inclined in surfing the internet as well as using social media through online
selling, which has been more convenient to people, making it more preferred. It increases the reach of the
business. Also, it does not limit the number of customers to those who can physically visit the place or
location. It can also save time and energy for the people, both business owners, and customers.
The convenience of online shopping
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The convenience of online shopping
Customers can purchase items from the comfort of their own homes or workplace. Shopping is made
easier and convenient for the customer through the internet. It is also easy to cancel the transactions.
Why shop Online
• Saves time and effort.
• The convenience of shopping at home.
• Wide variety/range of products are available.
• Good discounts / lower prices.
• Get detailed information about the product.
• We can compare various models/brands.
• No pressure shopping
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• Generally, in physical stores, the sales representatives try to influence the buyers to buy the product.
While in online shopping, you're free to do as you will.
Online shopping saves time
• Customers do not have to stand in queues at cash counters to pay for the products that have been
purchased by them. They can shop from their home or workplace and do not have to spend time
traveling.
Comparisons
• There is a wide range of products online. The sellers display all the stuff they've got. This enables the
buyers to choose from a variety of models after comparing the finish, features, and price of the products
on display.
Availability
• The mall is open on 365 x 24 x 7. So, time does not act as a barrier, wherever the vendor and buyers are.
Online tracking
• Online consumers can track the order status and delivery status tracking of shipping is also available.
Online shopping saves money
• To attract customers to shop online, e-retailers and marketers offer discounts to the customers as they
have cut down on real estate and maintenance costs the sellers won't back out in giving huge discounts.
15
We set a reasonable price and take high-quality photos for your listing
on Facebook Marketplace. If possible, set the item in front of a neutral
background and minimize distractions so the focus is on the item
itself. Take photos from several angles to provide a complete picture
for interested parties.
We include as many details about the item as possible. Offer as many
details as possible about the item upfront to reduce the amount of
back-and-forth you'll have to do fielding questions from potential
buyers.
16
OUR OFFERS
1-month warranty
- Basic tech has the option, repair or replaces with new or refurbished parts, any parts determined to
be defective.
Free shipping
-We have monthly free shipping with 0 minimum spend in every 15th and at the end of the month.
DISCOUNTS
Early Bird
-For the first 200 customers who purchase our product will get a discount of P50 off.
Lifestyle Discount
-They are commonly available for:
°Students
°Teachers
°Work from home employees
-They should send us their ID to prove that they are one of those groups and they will get a 10% off.
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19 Photos are taken from Google for reference only
MARKETING MATERIALS
Brochure
1st page 2nd page
Our brochure is an informative paper document for advertising, which can be folded into three.
Brochures are promotional documents, primarily used to introduce a company, organization,
products and services
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INCREASING TARGET MARKET
-For bulk buyers, will get a discount of 60% off
-We can increase the target market through Reseller
SPECIAL DEALS
Freebies
°Case holder and Power bank
Entry-level- If they purchase this, they will receive a case holder and power bank
Mid-range- If they purchase this, they will receive a power bank only
Low end- If they purchase this, they will receive a case holder only
Referral
-They will get a 20% off in their next purchase if they make three referrals for them to be able to claim
they need to send us proof that they refer our shop.
PICTURES OF THE PRODUCT
AVAILABLE COLORS
WHITE
BLACK
BLUE
BEIGE 18
Calling card
Our calling card provides the right legitimate important information about our company so it gives our
products stand out and attractive to others and it is a small card with personal information about our
product, such as your name and website, email add on which we can give it to people if they want to
visit us.
21
BUSINESS CARD
1st page 2nd page
Our good business card is an extension of our brand that conveys the right information about our
product are and what we do in a memorable, powerful, and meaningful way and it gives information
about our product out to prospects but an opportunity to connect with a new prospect on a personal
level. Rather, it's designed to introduce our product to people who may want to talk with us. And it
gives Introduction on our company product to others
22
Catalogue
23
PROMOTIONS STRATEGY
Social media is constantly becoming one of the most essential aspects of digital marketing,
providing tremendous benefits by reaching a large customer base all over the world.
Since our product is a technology that provides convenience, and it is in demand and working a big
part to those people who are working and having a lot of trouble focusing on what they’re doing
because of the noise distractions at home.
Our promotional strategy will be pull marketing-driven, which means our objective is to implement a
strategy that will naturally draw customers’ interest in our brand and products with relevant and
interesting content, as well as highlighting our brand’s efforts to attract customers through social
media.
That’s why we’d like to take this opportunity to introduce our product to the media by creating a
display and video advertisement that will show a sneak peek at the product that will surely catch
their attention and provide them with an intriguing perspective about our product. These
advertisements will be visible on social media such as Facebook, YouTube, and Instagram on any
device.
24
Having an online presence as a business on any of the social media forums like Facebook, YouTube
and Instagram is a great way to interact with our audience and to connect with them on a personal
level. Communication is very important in all aspects of life, and just like that, it plays a very
significant role in the business as well.
Customers like being heard and feel more fortunate when service providers give the assistance they
demand while also creating a friendlier and accessible communication process.
As a result, we will also be conducting a live broadcast on the following platforms (Facebook,
Instagram, and YouTube) to announce our very first “Noise Canceling Headphone” and with additional
products, wherein our customers can ask questions, post complaints, suggestions through the
comment box and learn more about the product and our brand.
During the live broadcast, the audience will expect more info and details on our products and brand,
features of the products, good deals, and offers.
We are not only improving interaction on our social media pages, but we are also increasing the
probability of potential consumers becoming purchasers.
This is because they are familiar with our brand, understand our services and objectives, and identify
our products.
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Our customers will be able to know more about the product and our brand through our social media
accounts:
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Display and Video Advertisement & Introducing Noise Canceling Headphone launch trailer video
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ONLINE MARKETING STRATEGY
Short-form video ad
By creating a short video for 30 seconds or less on
Facebook or Instagram we can pay for ads pay per
click, it will look like this.
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Paid media for YouTube - We can sponsor a video for a Social Media influencer and streamers to
review our product such as
Gian Lois Concepcion (born: November 15, 1997 (1997-11-15) [age 24]), better known online as
GLOCO, is a Filipino YouTuber, gamer, vlogger, fisherman, and former licensed nurse. He is known for
his comedic commentary in his Let's Plays and his love of Anime.
We will sponsor our product to Gloco to shout out to
our product on how it feels while gaming his channel,
his subscribers are mostly Filipino counting over
1.17 million subscribers.
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Lincoln Cortez Velasquez (born October 27, 1991), better known as Cong TV, is a Filipino YouTube,
comedian, musician, vlogger, and online streamer. He is known for his comedy videos on YouTube.
He is considered one of the top YouTube personalities in the Philippines.
Cong is a quirky and charismatic person that fits
our goals and vision to promote our product he will
provide a daily user experience of the product he
will promote his subscribers counting 9.06 million.
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And then lastly Mary Bautista is a make tech video and lifestyle blogger. Mary Bautista, a semi-
celebrity in the tech world, has about 1.4 million subscribers with 128 [million] views, yet she's
estimated to earn a few hundred thousand below Unbox Diaries, which [has] fewer subscribers and
views than hers.
She can discuss the technical side of the product
she’s reviewing, giving more insight. Thus,
this is why individual vloggers that review
in Filipino seems to have an affinity with the
country's market.
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END OF PRESENTATION
