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Team Mavericks: Case: No.1 Liven Foods

Team Mavericks from the Jamnalal Bajaj Institute of Management Studies in Mumbai will analyze the Liven Foods retail store case. They will examine issues like low like-for-like sales growth due to store cannibalization, few new store openings due to limited locations, and high costs of building new stores due to inefficient formats and fixtures. The team will ask key questions about the market, competitors, company communications, distribution channels, expected revenues and costs. Team members include Om Nerurkar, Anket Telkapalliwar, and Onkar Gurav.

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Sanam T
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29 views8 pages

Team Mavericks: Case: No.1 Liven Foods

Team Mavericks from the Jamnalal Bajaj Institute of Management Studies in Mumbai will analyze the Liven Foods retail store case. They will examine issues like low like-for-like sales growth due to store cannibalization, few new store openings due to limited locations, and high costs of building new stores due to inefficient formats and fixtures. The team will ask key questions about the market, competitors, company communications, distribution channels, expected revenues and costs. Team members include Om Nerurkar, Anket Telkapalliwar, and Onkar Gurav.

Uploaded by

Sanam T
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Team Mavericks

College: Jamnalal Bajaj Institute of Management


Studies (JBIMS), Mumbai

Case: No.1 Liven Foods


Title
Title
Issue Tree in Retail Stores Development

Area of Analysis Suspected problems Possible reasons Analysis to be performed

Analyse the change in sales after


Low LFL due to cannibalization opening new stores
Low growth in sales
Analysis of number of opening vs
Few new openings in locations availability of new places
Retail Stores
Development
Analysis of contracts with shopping
No support from the shopping malls
malls
High cost of building
new stores
Not optimised formats, expensive Analysis of cost per 1 sq. m,
fixtures number of fixtures, cost per fixtures
Title
Title
Key questions to ask Client

Market Competitors Company Company’s


attractiveness Expectation

o What is the market o Who are top competitors o What communication o What are the expected
size? in this segment? channel does the revenues?
company follow?
o What is the market o Is the product superior o What are the expected
growth rate? to competitor’s o What distribution costs?
products? channel does the
o What are average company follow?
profits margins?
TEAM MEMBERS

Name Mobile E-mail ID


Om Nerurkar 9769774257 [email protected]
Anket Telkapalliwar 7030766296 [email protected]
Onkar Gurav 9511829700 [email protected]

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