PROPOSAL

FOR ASSOCIATION

with

Rendezvous 2023|BRCA, IIT

Delhi
March
 Highlights

1,00,000+ 2,00,000+
WEBSITE ALUMNI
SESSIONS N ETWO RK

5,00,000+ 65,000+ 160,000+

UN IQUE
PARTICIPANTS FOOTFALL
USERS
REACHED
20,000+ 200+
COLLEGE
ARTIST
STUDENTS
S
 Why Rendezvous?
IIT DELHIBRAND GLOBAL BRAND
Providing lo catio ns closer
to business hubs PROMOTION
With outreach to 20,000+ strong
alumni netwo rk acro ss the globe

OPTIMUM ROI DIVERSE MARKETING

With visibility acro ss myriads
of SURVEY
sectorsacro ss natio n C o nsumer sampling and
market preferences at o ne
place
BIGGEST AND PRESTIGIOUS
Largest college fest in Asia
with an unparalleled reach

ESTABLISH BRAND
IDENTITY
Association with one of the best
colleges in the country

Rendezvous 2023 |
Association with Rendezvous
2023
MEDIA EVENT
PUBLICITY INTEGRATION
Integral Pre and Post Events specific to C
Publicity o mpany’s endeavors

SKY IS THE LIMIT

CUSTOMIZED Allowing to integrate web based
EVENTS and in person marketing like never
befo re
Pertaining to Customer’s
Ideology

TOP ARTISTS
India’s top artist will perform
GLIMPSES
OF
Past Rendezvous
MELANGE
LIVE STREAMING ACROSS PAST
ALL COLLABORATORS
MEDIA CHANNELS
Faceboo k, Instagram & Yo uTube Live

BIGGEST COLLEGE CONCERT

Exclusively Publicized in all media
channels

PERFORMANCE PROGRESSION
O pening Act – Euphoria, The Local Train
etc. Headliner Artist – Shankar Ehsaan Lo y,
Hardy Sandhu, Zakir Khan in the past

PRODUCT PROMOTION TO
22,000+CROWD
At a single venue, both onsite and virtual
SPECTRUM
LIVE STREAMED ACROSS
VARIOUS MEDIA CHANNELS
PAST
Faceboo k, Instagram & Yo uTube Live COLLABORATORS

BIGGEST COLLEGE CONCERT

Exclusively Publicized in all media channels

PERFORMANCE PROGRESSION
N atio nal Finals – Fusion Band C o mpetitio n
Pre-Headliner–Pro minent Indian Fusio n
Band Headliner Artist - Kailash Kher, KK,
Ash King, Farhan Akhtar in the past

PRODUCT PROMOTION TO
16,000+
CROWD
At a single venue, both onsite and virtual
KALEIDOSCOPE
LIVE STREAMING ACROSS
ALL MEDIA CHANNELS PAST
Facebo o k, Instagram & Yo uTube Live COLLABORATORS

BIGGEST COLLEGE CONCERT

Exclusively Publicized in all media
channels

PERFORMANCE
PROGRESSION
Lifestyle – Pan-N atio n Fashio n Sho w
National Finale –Western Group Dance
Blitzkrieg EDM Night – N ucleya, DJ C
hetas, Hoobastank, Drowning Pool in the
past

PRODUCT PROMOTION TO
22,000+CROWD
At a single venue, both onsite and virtual
DHOOM
LIVE STREAMING ACROSS PAST
ALL COLLABORATORS
MEDIA CHANNELS
Faceboo k, Instagram & Yo uTube Live

BIGGEST COLLEGE CONCERT

IN
NORTH Click to add text
Exclusively
INDIA Publicized in all media
channels

PERFORMANCE PROGRESSION
Dhoom has seen the likes of Diljit
Dosanjh, Vishal Shekhar, Salim Suleman,
Arijit Singh

PRODUCT PROMOTION
TO 24,000+CROWD
At a single venue, both onsite and
virtual
Deliverables to Freakins

• Fashion Partner: Rendezvous ’23

• Style partner: Dance competitions
• Title Sponsor: Fashion Show
• Co-powered sponsor: Comedy Night
• Associate sponsor: Influencers United
• Title sponsor: Capture the Outfit
• Personalised competition/workshop
suggested by the company
Deliverables to Freakins
• Branding in IIT Delhi campus
• Highlighted stalls in campus for
product display
• Branding in pronites
• Branding on all social media
handles
• Promotion by campus
ambassadors from 1200+
colleges
• Media promotions
 association
as

FASHION PARTNER
RENDEZVOUS ‘23
 Association
as

TITLE SPONSOR:
FASHION SHOW

RENDEZVOUS
2023
Following slides cover a brief introduction to the events that we have in mind for the proposedassociation
TITLE SPONSOR:
FASHION SHOW
• The fashion show will involve showcasing the
work of fashion students, designers, or other
creative professionals from all over India.

• There would be extensive branding of the title

sponsor in the event and participant would
display garments of the sponsor .
• Fashion shows are often held in a public
venue, such as a theater, auditorium, or event
space, and may include professional models
or student volunteers to showcase the
garments and accessories.
 CO-
POWERED
SPONSOR
COMEDY NIGHT
CO-POWERED SPONSOR:
COMEDY NIGHT
• Comedy night is one of the
biggest event of Rendezvous
where a famous comedian
performs.
• It is conducted in the
football ground having a
footfall of 24k+.
• Branding and special mentions
by the host will be provided.
 CO-POWERED
SPONSOR:
INFLUENCERS UNITED
INFLUENCERS
UNITE
• Influencers united is one of the
flagship event which
witnesses top YouTuber’s,
Instagrammers and Gamers
participation.
• It will be conducted in the
famous Dogra Hall which
will
witness a footfall of 5k+.
• Asinfluencer marketing is
the new trend,it will be
the best opportunity
for promotion.
• Branding and special
 PERSONALIZED
SESSION/WORKSHO
P
• Freakins can conduct a session in IIT
Delhi which will witness huge
participation. The content of the
session will be decided by Freakins
• A personalized space will be provided
to Freakins in a hotspot location in
the IIT Delhi campus for any activity
they want to conduct.
 CUSTOMIZED EVENTS

PERSONALIZED BOUNDLESS SCOPE

PROSPECT C ompetitional and N on-
Flexibilityto the co mpany to ideate competitional events including Talk
and execute customized eventsin Session, Panel
collaboration with Rendezvous Discussion, Wo rksho p, etc.
team TARGETED AUDIENCE
Executio n o f events to target
specific attendeeswitnessing
around 500 registratio ns per event
in the past
 CAMPUS
AMBASSADOR
PROGRAM
• We hire campus ambassadors from
more than 1200 colleges from all over
the country.
• Promotion of the company will be done
in all these colleges through various
social media platforms.
• This will widen the network and reach
of the company
 Branding in Open Air Theatre

TVC
played on all 4 nights
2 DROPDOWNS
on all fournights

REGULAR
Anchor Mentions

OAT As Visible To The Audience

BRANDING
OPPORTUNITIES
• TVCs will be played in all the 4
pronites where all the artists will
perform on the live stage.
• Standees, banners and posters in
all the hotspot locations of the IIT
Delhi campus.
• Integration with all the social
media handles of Rendezvous.
CUSTOMIZED
ZONE
IITD CAMPUS

STRATEGIC ZONING EXTENSIVE PROMOTION

C ustomized zo nes to be fo rmed as to STALLS
attract maximum passers-by like 20x20 feet stalls at Ground Floor of the
Lecture Hall C omplex,Wind- iconic LHC to showcase products and
Tunnel,Red Square C o mpo und (AM engage with crowd, onsite and mo des
UL C orner),N alanda
G ro und etc.
 MEDIA
PLAN

Magazine Multiplex Radio Televisio

Partners Partners Partners n
Partners

N So cial Social O nline

ewspape M edia M essaging M edia
r Partners Partners Partners
Partners
 MEDIA
COVERAG
E
NEWSPAPERS, MAGAZINES
& ONLINE BLOGS

INTEGRATION WITH ONLINE SOCIAL

LEADING PRINT MEDIA SHOUTOUTS
MEDIA CHANNELS So cial M edia sho utouts
N ewspapers like The Times of fro m pages with high reach
India, Hindustan Times, PUBLICITY for
The Hindu and many mo THROUGH mo re youth penetratio n
re
POPULAR
WEBSITES
Live Media plan includes websites
like DU Beat, ED Times, O h C
ampus and Ignite Engineers
TV, CINEMA AND
RADIO
800 SECONDS 500 SECONDS EACH AIRTIME
ON NATIONAL IN THROUGH
TELEVISION 12 CITIES LEADING
Asso ciatio n with 9XM and Association with Cinepolis
C inemas as the o fficial M
RADIO
Viaco m18 as o fficial Televisio
n Partner ultiplex CHANNELS
Partners Partnership with Big
92.7 FM as
the o fficial Radio
partner
SOCIAL
MEDIA
CELEBRITY
ENDORSEMENT
Promotions of brand and
Rendezvous on official
social channels endorsed by
celebrities like Shankar
Ehsan Loy, Amit
Trivedi, Vishal Dadlani
and many more

INFLUENCER
SHOUT-OUTS
Sho uto ut to the events
thro ugh social media
influencersto
millionsof
followersacross India
SOCIAL
MEDIA

FACEBOOK (220K+Followers)
o Engagement through hashtag campaigns, Liking
and
Sharing relevant company news and events
o C ompany can be provided Facebook posts
through Rendezvous' official page

INSTAGRAM (13K+Followers)
o Liking, Saving and Sharing posts through
Instagram
storiesto enhance the reach as per
Instagram algorithms
o C ompany can be provided Facebook posts
through
Rendezvous' official page
WEBSITE AND APP
INTEGRATION

50+LAKHS HITS DYNAMI

ON WEBSITE C
Rendezvous website BRANDIN
received mo re than half G
a cro re hits lats year
Lo go appearing in
the dynamic
Spo nso rs
menu bar
STRATEGIC
ONE-ON-ONE
NOTIFICATION LOGO
S PLACEMEN
Push N o tifications to all T
users abo ut C o mpany’s C ompany's logo to be
recent
placed with backlink on
campaigns,promo tions and
website and
o ffers
SOCIAL MEDIA
INTEGRATION
CAMPUS AMBASSADOR PROGRAM

OUTREACH SEAMLESS
ACROSS ENDORSEMENT
COLLEGES M anagement Po rtal for C ampus
Reach 1200+ colleges Ambassado rs keeping the track
thro ugh o f pro motion at each step while
o ur Ambassado rs. The
co mpany PROMOTION VIA SOCIAL pro ffering incentives and stimuli
to get exclusive branding
and CHANNELS
pro motions thro ugh The co mpany to get promo tion
dedicated C ampus through WhatsAp p push, and
Ambassado rs in
asso ciated co lleges individual as well as o fficial Facebo ok
and Instagram handles o f multiple
co lleges
PREVIOUS

SPONSOR
S
 Rendezvous
2023
Marketing Team
rendezvous.iitdelhi
THANK YOU !
Presentation is to give an insight into how
[email protected]
we sought to engage student community
with the activities and the opportunities
rendezvous.iitd

NISHANT BANSAL SANYAM JAIN AARYAN

OVERALL CTM- AGRAWAL
COORDINATOR MARKETING COORDINATOR
7042345171 8780597382 9977077550