Key Concepts In Business &
Management
BADM 101
Introduction to The Module
Module Leader: Dr.Rania El Garem
TA: Mrs.Salma Baiomy
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The Module Aims
Understanding the key concepts in the world of Business & Management.
Introduction to the major functional areas of running a company,
which will help you to start your own business.
The course has important implications to develop your Teamwork,
Presentations & Report writing skills.
The Key Concepts Module “BADM 101” in the first semester is a
prerequisite to the Further Concepts in Business & Management
“BADM 123”Module in the second semester.
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Nickels G William, McHugh James, McHugh Susan, 2021,
Understanding Business, 13th Edition, McGraw Hill.
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Week Topic Relevant Readings
One Introduction to the course
Two The purpose of business. Chapter 1
The functions of business.
Three Leadership and management Chapter 7
Aims and objectives. Mission, vision statements and business strategy
Four How to make a good Presentation + Presentation of the Business Idea
Five Structuring organizations for today’s challenges Chapter 8
ON-LINE ASSESSMENT ON MOODLE “1”
Six Marketing Orientation and strategy+ Guest Speaker + INDIVIDUAL Chapter 13
REPORT ASIGNMENT “Submission on-line and on-campus hard and soft
copy”
Seven Developing the product & Pricing Chapter 14
Eight Presentations of the group project “Phase 1”
Week Topic Relevant Readings
Nine Promotion+ Quiz Chapter 16
Ten Distribution+ Understanding Accounting and Financial Information Chapter 15 &17
Eleven Economics + Operations Chapter 3 & 9
Twelve Final Submission & Group Presentations IN CLASS Assesment
ONLINE ASSESSMENT ON MOODLE “2”
Thirteen FINAL GROUP PRESENTTATION ON CAMPUS
Fourteen Revision Week
Fifteen Final Exams
Sixteen Final Exams
Course Format & Moodle
The course will be delivered through weekly on campus lectures with the mediation of
power points (2 Lectures).
One Lecture will be assigned for the Module topics and the other one will be an
application on the topics; as a preparation for the Project.
The course content (professor’s slides, cases, readings, assignments, etc.) is
available on Moodle, www.ngu.edu.eg
Each student should be able to access his/her Moodle using their
username/password.
You must have An Active NGU Email.
Assessment
Assessment Type Weight % Due Date
Attendance & Participation 10% Longitudinal Assessment
Monthly assessment 20% Longitudinal Assessment
(Quizzes and application of the group project-” Reports &
Presentations”
Group Assignment/Project 30% Week 13
Final Exam 40% Week 15
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Your Project!
LONGITUDINAL AND IN
GROUPS
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How’s it going to work?
First you need to formulate groups(4-5 students per group).
You are going to be guided through this module to learn about
a range of topics including: Business Strategy,
Entrepreneurship, Management and Leadership, Operations
Management, Marketing, Structuring organizations.
Then you should develop your own start-up business and
present it on campus.
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Start-up Businesses Year 2021
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Start-up Businesses Year 2022
DSC_1730.jpg
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Guest Speaker 2022
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Kahoot
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NGU Connect Year 2023
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NGU Connect Year 2023
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Plagiarism
The purpose of the written work is to develop your writing & analytical
skills.
The most important point of any presented work should be based on your
point of view & understanding of the discussed issues.
Copy and Paste are not allowed; whether from the Internet or from your
friends.
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To avoid this outcome please:
1. Acknowledge every source from which you have drawn information
or ideas for your written work.
2. Place every direct quote from a source between quotation marks, and
give a citation for the source. (Footnotes, Endnotes).
3. Any words not in quotations must be your own works.
4. You should write your References using APA Format.
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NGU RULES
1. Participation & Attendance are must; they will be checked
regularly during the lectures.
2. Discipline and Good behavior are graded- Respect is a must.
3. Mobiles are not allowed in Class.
4. Late Assignments are not accepted.
5. All Assignments and projects must be covered with the
coursework coversheet.
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When sending an email to the Module leader
or to the Teaching Assisstant “TA”:
It is extremely imortant to write:
1. The module name and code
2. Your Group
3. Your name
4. Your ID
Formal E-mails addressed to the professors must be
in all due respect. (Good morning Dr.,
Kindly/Please, ------Thank you, Best Regards).
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Attendance & Punctuality
All students should accept regular punctual class attendance.
If class attendance in any course is less than 75%, the student will get a
grade of F on that course; i.e.: The absence rate shouldn’t exceed 25%.
In the event of unavoidable absence, students are expected to inform the
Module Leader in advance.
Exceptions may be given with permission from the instructor teaching that
course and approval of the Dean & the Registrar; if you submit an official
document justifying your absence; Which should be for a good reason
(Sickness, athletic, emergency,..).
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Attendance & Punctuality(Cont’)
The student must provide an explanation to the Module Leader and
supply supporting evidence as required by the Module Leader no later
than seven calendar days from the stated absence.
If absences are caused by proven illness, a physician's certification
must be presented to the University's Clinic for endorsement and the
Dean for final approval.
The student must also make arrangements with the Module Leader to
make up missed work. In all cases, it will be the student's responsibility
to make up for work missed.
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A. Knowledge and Understanding
Intended Learning
Outcomes (ILOs) By the end of the module, students should be able to:
A1- Attain a deeper understanding of key business and
management concepts.
A2-Describe the principal functions involved in running a
business.
A3-Demonstrate knowledge of a range of business
terminology and introductory concepts.
B. Intellectual Skills
By the end of the module, students should be able to:
B1-Create solutions to customer’s problems as a starting
step in their business project.
B2- Analyse the five business environments to develop
their own business idea.
B3- Interpret the different terminologies required to be
competitive such as: competitive advantage,
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core competencies.
C. Professional and Practical Skills
By the end of the module, students should be able to:
Intended Learning C1- Apply their knowledge to the development of a
structured business plan, relating to a
Outcomes (ILOs) start-up business idea chosen in conjunction with the
tutor.
C2- Learn the professional required skills of
presentations.
D. General and Transferable Skills (attitudes)
By the end of the module, students should be able to:
D1- Prepare group presentations to enhance student’s
verbal communication.
D2-Build arguments through brainstorming to creative
business ideas and functions.
D3- Organize teamwork and learn how to interact in an
organized way.
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Code of Conduct: COMMUNICATION POLICY
The communication channel used is the email, using the NGU official email
addresses.
Module leaders are expected to respond within 3 – 5 business days.
Business days exclude: weekends, official holidays, and research days.
FINAL EXAMS/ PROJECT SUBMISSIONS
Prior to the final exam date or the final project submission deadline, the Silent Days policy
will be implemented where Module Leaders will not respond to any last minute inquiries
sent via email during the last 72 hours prior of the finals.
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Module Leader: Dr.Rania El Garem
Email: [email protected]
Office Hours: upon request
Teaching Assistant: Mrs.Salma Baiomy
E-mail: salma.baiomy.ngu.edu.eg
Office Hours: upon requests
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