T H E F U T U R E O F I N N O VAT I O N

Green technology
What is Green tech?
By definition

Green tech, or green technology, refers to the development and use of

products, services, and processes that are environmentally friendly and
sustainable. The goal of green tech is to minimize negative impacts on
the environment, conserve resources, and promote a more ecologically
responsible way of living.
What are some examples of
Green tech?
Wind turbines
A giant , high-tech windmill.
Instead of grinding grain like
traditional windmills , it converts
the energy from the wind into
electricity.
Solar panels

They use energy from the sun, so

when the sun shines on them, they
get to work. Solar panels are made
up of lots of tiny cells called
photovoltaic cells. These cells have
a special ability to turn sunlight
into electricity.
Electric Vehicles

No Gas, Just Electricity: Instead of

needing gasoline like regular cars,
electric vehicles run on electricity.
They have a special battery on board
that stores and provides the power.
Hydroelectric
power
Is all about using the energy of
flowing water. It could be a river,
waterfall, or dammed-up water. One
common setup is a dam, like a big
wall that holds back a river. Behind
the dam, there's a reservoir, a huge
water storage area.
Water Purification
Technologies
water purification involves various
technologies and processes to remove
contaminants and impurities from water,
ensuring it meets specific quality standards
for safe consumption.
 an innovative method of

Vertical Farming growing crops in

vertically stacked layers
or vertically inclined
surfaces. Instead of the
traditional horizontal
farming on large plots of
land, vertical farming
takes advantage of
height, allowing for
more efficient use of
space and resources.

& Etc.
What about their usage in the
world?
Green technology
in statistics
Potential of this market is projected to grow
rapidly in developing economies and emerging
markets in the coming years. Innovators across the
globe are likely to catch a sizeable market share to
improve their own green technologies. To capture
this market , more international and domestic
Venture Capital (VC) will be required to ramp up
R&B spending and drive innovation in green
technology and sustainability
Read More at :
https://www.fortunebusinessinsights.com/green-technology-and-sustainability-market-102221
More countries every year strive to
adopt green tech solutions and
apply them nationwide. This
process is most likely to change
modern industry and
manufacturing to be much more
sustainable and safe. All the data
suggests that these changes ought
to be exponential in future years.
Green economics

a field of study and practice that integrates economic principles with

environmental considerations to promote sustainable development and address
environmental challenges. The main goal of green economics is to create a balance
between economic growth, social well-being, and environmental protection. Green
economics and green technologies are closely related concepts that work together
to promote sustainability and address environmental challenges.
Positive results of green
technology
 Established in 2012, ECOncrete is an
interdisciplinary science-based
company with a unique blend of
professionals, including biologists,
ecologists, environmental engineers,
designers, and concrete technology
specialists. The ECOncrete solution
consists of three core elements that
work in synergy to decrease the
ecological footprint and enable the
ECOncrete growth of marine life on concrete
infrastructures.
Adidas In 2015 Adidas partnered with Parley
for the Oceans to turn marine
pollution like plastic bottles into shoes
and sportswear. Like its Ultraboost
and Alphaboost shoes, the two
companies have prevented over 2,800
tons of plastic from reaching the
ocean. And in 2019 Adidas expects to
make 11 million pairs of shoes with
recycled marine waste.
& Much more

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Main problems and
solutions
Cost

The initial costs of implementing

green technologies, such as
installing solar panels or adopting
electric vehicles, can be high. This
financial barrier may hinder
widespread adoption, especially in
regions or industries with limited
resources.
 International Collaboration: Collaboration on a
global scale can promote the exchange of ideas,
technologies, and best practices, leading to more
efficient and cost-effective green solutions.

Private Sector Investment: Encouraging private

sector investment in green technology projects can
drive competition and innovation, leading to cost
reductions. Investors may see the long-term benefits
of sustainable and environmentally friendly
solutions.

Technology Standardization: Standardizing

technologies and components can lead to more
Solution: widespread adoption and lower costs.
Standardization simplifies manufacturing processes
and makes it easier for different components to
work together seamlessly.
Land Use and
Habitat Disruption
Large-scale deployment of
renewable energy infrastructure,
such as solar farms or wind parks,
may require significant land use.
This can lead to habitat disruption
and conflicts with agricultural or
natural spaces.
 Precision agriculture: Implement precision
farming technologies such as GPS-guided
tractors and drones to optimize agricultural
practices, reducing the need for large-scale land
clearing.

Vertical farming and hydroponics: Utilize

vertical farming and hydroponic systems to
maximize food production in urban areas
without expanding into natural habitats.

Bioremediation and ecological restoration:

Solution: Utilize green technologies such as

bioremediation and ecological restoration
methods to rehabilitate degraded habitats and
enhance biodiversity.
 Some green
technologies, such as
electric vehicle batteries
and certain types of solar
panels, rely on rare earth
elements. The extraction
and processing of these
elements can have
environmental impacts
Rare Earth Element and supply chain
vulnerabilities.
Dependency
Solution:

Diversification of materials: Invest

Urban mining: Explore and invest in
in research and development to
technologies that enable the
explore alternative materials that can
extraction of rare earth elements from
replace or reduce the dependence on
urban and industrial waste, reducing
rare earth elements in green
the reliance on traditional mining.
technologies.
Social Acceptance
and Awareness
Lack of public awareness or acceptance of
green technologies can slow down their
adoption. Education and awareness
campaigns are crucial to encourage
individuals and businesses to embrace
eco-friendly solutions.
Solution:

Community Engagement: Involve local Education and Awareness Programs: Implement Job Creation and Training Programs:
communities in the planning and decision-making educational campaigns to increase awareness Emphasize the potential for job creation and skills
processes related to green tech projects. about the benefits of green technologies and their development associated with green tech projects.
positive impact on the environment and
community well-being.
Summary
• Green technology is the type of technological advancements that are environmentally safe and
supportable
• Green technology is the main direction current technological and scientific progress moves in

• Green technology will exponentially increase in use and applications by 2050

• Green tech is becoming much more common in the economics sphere as more startups and
already well-established companies pursue this field
• While green tech is prone to certain difficulties they are nowhere near unsolvable

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