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Linear Model Powerpoint

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0% found this document useful (0 votes)
58 views16 pages

Linear Model Powerpoint

Uploaded by

veronicafrance22
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PURPOSIVE COMMUNICATION IN

CONTEXT

Linear Model
Communication
Group 1
Models of Communication
 Communication Models are metaphorical,
simplified, and systematic representations of
the communication processes.
Linear Model
• one-way communication
• sender sends the message and
receiver only receives
• no feedback
• concept of noise
Linear Model
PROS/ADVANTAGES
• simplicity
• control over the message
• efficient for mass communication
•q suitable for specific contexts
CONS/DISADVANTAGES
• lack of feedback
• assumption of shared understanding
• limited interaction
• inflexibility
Linear Models
● Aristotle’s model
● Laswell’s model
● Shannon-Weaver model
● Berlo’s SMCR model
ARISTO
TLE
● The ancient Greek philosopher,
proposed a linear model where
communication flows in one
direction
● He introduced this one-way
communication model in 300
B.C.
ARISTOTLE’S
MODEL

● speaker-centered model
● used for public speaking and propaganda
LASSWE
LL
 is a classic framework developed by
Harold Lasswell in 1948. It is often
summarized by the following questions
to describe an act of communication:
● Who (communicator)
● Says What (message)
● In Which Channel (medium)
● To Whom (audience)
● With What Effect (outcome)
LASSWELL’S
MODEL

● the famous “Who says what to do to whom in what channel with


what effect” formulation
● used as an analysis tool for evaluating tChe communication process
and components
SHANNON – WEAVER
• In 1948, Shannon was an American
mathematician, Electronic engineer
and Weaver was an American
scientist both of them join together
to write an article in “Bell System
Technical Journal” called “A
Mathematical Theory of
Communication” and also called as
“Shannon-Weaver model of
SHANN
CLAUDE
communication”.
WARREN

ON WEAVER
SHANNON-WEAVER
MODEL

● known as the “mother of all communication models”


● more technological than other linear models
DAVID
BERLO
● was an American communication
theorist and educator.
● He is best known for his work in
communication theory,
particularly for developing Berlo’s
Model of Communication in 1960.
BERLO’S SMCR
MODEL

● the source, message, channel & receiver are


influenced by different factors.
BERLO’S SMCR
MODEL

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