Thanks to visit codestin.com
Credit goes to www.scribd.com

Scribd
Upload
28 views12 pages

Presentation 1

The document discusses a study on sustainable tourism in Sto. Tomas Davao del Norte, Philippines. It examines the relationships between perception on tourism, destination image, tourist satisfaction, and sustainable tourism. The study found high levels of all four variables and significant relationships between them. Perception on tourism and destination image were found to best influence sustainable tourism. A best fit model for sustainable tourism in the area was determined.

Uploaded by

Junnalyn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
28 views12 pages

Presentation 1

The document discusses a study on sustainable tourism in Sto. Tomas Davao del Norte, Philippines. It examines the relationships between perception on tourism, destination image, tourist satisfaction, and sustainable tourism. The study found high levels of all four variables and significant relationships between them. Perception on tourism and destination image were found to best influence sustainable tourism. A best fit model for sustainable tourism in the area was determined.

Uploaded by

Junnalyn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

PERCEPTION ON TOURISM, DESTINATION

IMAGE, AND TOURIST SATISFACTION: A


STRUCTURAL EQUATION MODEL (SEM) ON
SUSTAINABLE TOURISM

CHAPTER 1
Rationale
 Nowadays, many organizations or even individuals
are interested in sustainability (Mccool, 2013).
 Many linked industries stopped operating resulting
decline in foreign travelers (Carr, 2020).
 All of economic, social, and environmental challenges
must be addressed (Streimikiene et al., 2021).
 Philippines hopes to become more powerful in
today's integrated travel sector through tourism
(Asian Development Bank, 2020).
Research Objectives
1. To determine the level of Perception on Tourism
2. To determine the level of Destination Image
3. To determine the level of Tourist Satisfaction
4. To determine the level of Sustainable Tourism
5. To determine the relationship between:
6. To identify which exogenous variable best
influences the sustainable tourism
7. determine the best fit model for the sustainable
tourism in Sto. Tomas Davao del Norte
Conceptual Framework
Methodology

• Quantitative non-experimental
• Descriptive-correlation (Structural
Equation Model)
• 400 tourists/ local residents
• Sto. Tomas Davao del Norte
Research Instrument
Adopted Structured Questionnaires
• Perception on Tourism(Rasoolimanesh & Jaafar, 2016)
• Destination Image (Munhurrun, 2014)
• Tourist Satisfaction (Suanmali, 2014)
• Sustainable Tourism (Cottrell et al., 2011)
Data Analysis
• Mean
• Standard Deviation
• Product-Moment Correlation Coefficient
• Multiple Regression Analysis
• Structural Equation Modeling (SEM)
Mean SD Descriptive Level Interpretation
LEVEL OF PERCEPTION ON TOURISM 3.87 .56 High Oftentimes Observed

R LEVEL OF DESTINATION IMAGE 3.86 .71 High Oftentimes Observed

E LEVEL OF TOURIST SATISFACTION 3.84 .80 High Oftentimes Observed


S LEVEL OF SUSTAINABLE TOURISM 3.07 .52 High Oftentimes Observed
U
L r-value p-value
T Perception on Tourism and .584** .000
S Perception on Tourism
Destination Image and .784** .000
Sustainable Tourism
Tourist Satisfaction and .689** .000
Sustainable Tourism
BEST FIT MODEL
CONCLUSION
• Perception on Tourism, Destination Image,
and Tourist Satisfaction are oftentimes
manifested
• Perception on Tourism, Destination Image,
and Tourist Satisfaction significantly affect
the Sustainable Tourism
• Perception on Tourism and Destination Image
best influences Sustainable Tourism
• A Best Fit Model for Sustainable tourism in
Sto. Tomas Davao del Norte has been
RECOMMENDATION

• Local Tourism Agencies


• Local Tourism Businesses
• Local Tourist Firms
PERCEPTION ON TOURISM, DESTINATION
IMAGE, AND TOURIST SATISFACTION: A
STRUCTURAL EQUATION MODEL (SEM) ON
SUSTAINABLE TOURISM

You might also like