Data Warehousing
Lecture-2
Introduction and Background
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Introduction and Background
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DWH-Ahsan Abdullah
Why a Data Warehouse (DWH)?
Data recording and storage is growing.
History is excellent predictor of the future.
Gives total view of the organization.
Intelligent decision-support is required for
decision-making.
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DWH-Ahsan Abdullah
Reason-1: Why a Data Warehouse?
Data Sets are growing.
How Much Data is that?
1 MB 220 or 106 bytes Small novel – 31/2 Disk
Paper rims that could fill the back of
1 GB 230 or 109 bytes
a pickup van
50,000 trees chopped and converted
1 TB 240 or 1012 bytes
into paper and printed
Academic research libraries across
2 PB 1 PB = 250 or 1015 bytes
the U.S.
All words ever spoken by human
5 EB 1 EB = 260 or 1018 bytes
beings
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DWH-Ahsan Abdullah
Reason-1: Why a Data Warehouse?
Size of Data Sets are going up .
Cost of data storage is coming down .
The amount of data average business collects
and stores is doubling every year
Total hardware and software cost to store and
manage 1 Mbyte of data
1990: ~ $15
2002: ~ ¢15 (Down 100 times)
By 2007: < ¢1 (Down 150 times)
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DWH-Ahsan Abdullah
Reason-1: Why a Data Warehouse?
A Few Examples
WalMart: 24 TB
France Telecom: ~ 100 TB
CERN: Up to 20 PB by 2006
Stanford Linear Accelerator Center (SLAC):
500TB
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DWH-Ahsan Abdullah
Caution!
A Warehouse of Data
is NOT a
Data Warehouse
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DWH-Ahsan Abdullah
Caution!
Size
is NOT
Everything
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DWH-Ahsan Abdullah
Reason-2: Why a Data Warehouse?
Businesses demand Intelligence (BI).
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DWH-Ahsan Abdullah
Reason-2: Why a Data Warehouse?
DBMS Approach
List of all items that were sold last
month?
List of all items purchased by Tariq
Majeed?
The total sales of the last month
grouped by branch?
How many sales transactions
occurred during the month of
January?
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DWH-Ahsan Abdullah
Reason-2: Why a Data Warehouse?
Intelligent Enterprise
Which items sell together? Which
items to stock?
Where and how to place the items?
What discounts to offer?
How best to target customers to
increase sales at a branch?
Which customers are most likely to
respond to my next promotional
campaign, and why?
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DWH-Ahsan Abdullah
Reason-3: Why a Data Warehouse?
Businesses want much more…
What happened?
Why it happened? Stages of
Data
What will happen? Warehouse
What is happening?
What do you want to happen?
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DWH-Ahsan Abdullah
What is a Data Warehouse?
A complete repository of historical
corporate data extracted from
transaction systems that is
available for ad-hoc access by
knowledge workers.
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DWH-Ahsan Abdullah
What is a Data Warehouse?
Complete repository
History
Transaction System
Ad-Hoc access
Knowledge workers
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DWH-Ahsan Abdullah
What is a Data Warehouse?
Transaction System
Management Information System (MIS)
Could be typed sheets (NOT transaction
system)
Ad-Hoc access
Dose not have a certain access pattern.
Queries not known in advance.
Difficult to write SQL in advance.
Knowledge workers
Typically NOT IT literate (Executives, Analysts, Managers).
NOT clerical workers.
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Decision makers. DWH-Ahsan Abdullah
Another View of a DWH
Subject
Oriented
Integrated
Time
Variant
Non
Volatile
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DWH-Ahsan Abdullah
