Introduction to

Entrepreneurship
REBECCA RUIZ-APOY
What is Entrepreneurship?
“Ideas are like rabbits. You get a couple and
learn how to handle them, and pretty soon you
have a dozen”

“You can be passionate about a lot of things, but

just because you have passion doesn’t mean
that;s a good place to put your effort”

“Math is Hard means the Math of Survival is

hard”
 of running a new
business of one’s own.
ENTREPRENEURSHIP …
is a proactive process of developing
business venture to make a profit
 it involves seeking of opportunities
for a market, establishing and
operating a business out of the
opportunity, and assessing its risks
and rewards
SOCIETAL AND ECONOMIC BENEFITS OF
ENTREPRENEURSHIP

1. Entrepreneurship produces more

jobs that equate to an increase in
national income.
2. Entrepreneurship amplifies
economic activities of different
sectors of society.
3. Entrepreneurship introduces
new and innovative products
and services.
4. Entrepreneurship improves
people’s living standards.
5. Entrepreneurship disperses
the economic power and
creates equality.
6. Entrepreneurship controls the
local wealth and balances
regional development.
7. Entrepreneurship reduces
social conflicts and political
unrest.
8. Entrepreneurship elicits
economic independence and
capital formation.
ENTREPRENEUR …
has a French origin and was coined
from entre, which means “between” ,
and pendre, which means “to take”
has the innate ability and
extraordinary dedication to
establish and manage a business
One who leads, takes risks and
innovates
 FIVE LEVELS OF ENTREPRENEURIAL
DEVELOPMENT

1. The self-employed
2. The manager
3. The leader
4. The investor
5. The true entrepreneur
4 step process of thinking
Idealization, Visualization,
Verbalization & Materialization
 LETS HAVE AN
ACTIVITY!

Are you an employee

or entrepreneur?
 BRING OUT ¼
SHEET OF PAPER
employee entrepreneur

EM vs EN
 1. Income is earned

EM
whether the business is
successful or
unsuccessful
2. He or she is usually

EM
comfortable with
routines and minimal
risks
 3. He or she is fully
responsible for servicing

EN
customers, making the
business
profitable/sustainable, and
providing employee
satisfaction
 EN
4. He or she prepares
policies, procedures and
memoranda for the
business.
 5. He or she is fully
dependent on the

EM
employer’s performance. If
the company does not
perform well, he or she is
at risk of becoming jobless.
6. He or she is comfortable
in doing multiple and

EN
challenging tasks and takes
accountability with the
risks and profits of the
business.
7. Income is generated
EM
on working hours
only.
 8. He or she has a
flexible schedule and
EN
can take an unlimited
number of vacation
days.
9. He or she is
EM
taxed on the
gross income.
 10. He or she has the
power to disengage

EN
nonperforming
employees, applying the
due process policy of
disengaging personnel. .
 EMPLOYMENT vs ENTREPRENEURSHIP

IMPORTANT ENTREPRENEUR EMPLOYEE

CAREER FACTORS
1. INCOME • Income generated • income generated actively
passively even when the ( no work = no pay)
entrepreneur is resting

• Opportunity income • Income usually fixed per

unlimited, depending on month and increases every
the success of the year depending on the
business employer and the
employee’s performance

• Income only earned • Income earned whether

when the business is the business is successful
successful or unsuccessful
 IMPORTANT ENTREPRENEUR EMPLOYEE
CAREER FACTORS
2. HIRING & • Provides jobs, is the • Seeks for a job; is the
FIRING, owner of the one applying for a job
ORGANIZATION business and and is interviewed by
AL SET-UP AND conducts talent the company’s hiring
MAJOR KEY selection officers
RESULT AREAS
• Fully responsible • Has the goal of
for serving satisfying only the
customers, making employer or the direct
the business supervisor
profitable/sustainabl
e, and providing
employee
satisfaction
 IMPORTANT ENTREPRENEUR EMPLOYEE
CAREER FACTORS
2. HIRING & FIRING, • Has the power to • Fully dependent on
ORGANIZATIONAL disengage the employer’s
SET-UP AND MAJOR
KEY RESULT
nonperforming performance; is at
AREAS employees applying risk of losing his or
the due process her job if the
policy company does not
perform well
• Can venture into
expansion of • Can only work for the
business such as current employer
franchising and exclusively
buying other similar
businesses
 IMPORTANT ENTREPRENEUR EMPLOYEE
CAREER FACTORS
3. DAILY TASKS • Performs all necessary • Has routine tasks and
variable tasks to works on regular or
establish and manage a normal hours
start up business

• Spends more hours on

work than a regular
employee and
sometimes gets no sleep

• Follows policies,
• Prepares policies, procedures, and
procedures, and memoranda from the
memoranda for the employer
business
 IMPORTANT ENTREPRENEUR EMPLOYEE
CAREER FACTORS
4. LEISURE TIME • Has a flexible schedule • Has a limited number of
AND VACATIONS and can take unlimited vacation days imposed by
number of vacation the employer
days(applicable only if
the business has
stabilized already)
 IMPORTANT ENTREPRENEUR EMPLOYEE
CAREER FACTORS
5. TAXATION • Taxed on the net income • Taxed on the gross
income; cannot use
expenses incurred related
to the job such as food
and transportation
expenses to claim for
deductions from taxable
income.
 IMPORTANT ENTREPRENEUR EMPLOYEE
CAREER FACTORS
6. COMFORT • Is comfortable in • May be
LEVEL AT doing multiple and comfortable with
WORK
challenging tasks routines and
and takes minimal risks;
accountability may also be
with the risks and comfortable in
profits of the working for the
business company itself
TYPES OF ENTREPRENEURS ACCORDING
TO EXPERTISE

1. A technopreneur
2. A social entrepreneur
3. An intrapreneur
4. An extrapreneur
 FACTORS AFFECTING
ENTREPRENEURSHIP
PERSONALITY FACTORS

1. INITIATIVE- doing things even before being

told.
2. PROACTIVE- which means he can classify
oportunities and seize it.
3. PROBLEM SOLVER- which means he can
retain good relations with other people
4. PERSEVERANCE- meaning he will
pursue things to get done regardless of
challenges.
 FACTORS AFFECTING
ENTREPRENEURSHIP

5. PERSUASION- means that he can entice

people to buy even if they don’t want to.
6. A PLANNER- he makes plan before
doing things and does not fail to monitor it.
7. RISK-TAKER- which means that is
willing to gamble but he will calculate it
first.
 FACTORS AFFECTING
ENTREPRENEURSHIP

2. Environmental Factors which include

political, climate, legal system,
economic and social conditions and
market situations.
 COMMON ENTREPRENEURIAL
COMPETENCIES
The competencies that are needed all throughout the
entrepreneurship career.

1. Decisive - an entrepreneur
must be firm in making
decisions.
2. Communicator - an
entrepreneur must have a
convincing power.
 COMMON ENTREPRENEURIAL
COMPETENCIES
The competencies that are needed all throughout the
entrepreneurship career.
3. Leader - an entrepreneur must
have the charisma to be obeyed by
his employees.

4. Opportunity seeker - an
entrepreneur must have the ability to
be the first to see business chances.
 COMMON ENTREPRENEURIAL
COMPETENCIES
The competencies that are needed all throughout the
entrepreneurship career.
5. Proactive – an entrepreneur can control a
situation by making things happen or by
preparing for possible future problems.
6. Risk Taker – an entrepreneur has the
courage to pursue business ideas.
7. Innovative - the entrepreneur has big
business ideas and he does not stop improving
and thinking of new worthwhile ideas for his
 CORE ENTREPRENEURIAL
COMPETENCIES
1. Economic and Dynamic Activity -
Entrepreneurship is an economic activity
because it involves the creation and
operation of an enterprise with a view to
creating value or wealth by ensuring
optimum utilization of limited resources.
2. Innovative – The entrepreneur constantly
looks for new ideas, thus he needs to be
creative.
 CORE ENTREPRENEURIAL
COMPETENCIES
3. Profit Potential - The entrepreneur can be
compensated by his profit coming from the
operation.

4. Risk bearing – The entrepreneur needs to

gamble but wise enough to offset the risk.
 Career Opportunities of
Entrepreneurship
1. Business Consultant - with the expertise of
in the field of entrepreneurship, he can be a
very good source of advices to other
entrepreneurs and would be business men.

2. Teacher - a graduate of an entrepreneurship

can use his knowledge in teaching
 Career Opportunities of
Entrepreneurship
3. Researcher - the entrepreneur can be
employed as a researcher by an enterprise.

4. Sales - the entrepreneurship graduate can

apply as a salesman.
 Career Opportunities of
Entrepreneurship
5. Business Reporter - the entrepreneur
being expert in the field, can be employed as
a business reporter
 ACTIVITY!
Interview the Known
Choose three successful entrepreneurs in your community or nearby
places and conduct an interview using the guide questions below.
Discuss the result of your interview to your teacher.

1. What motivated you to become an

entrepreneur?
2. What do you think are your
characteristics and competencies that
made you a successful entrepreneur?
3. What do you think of being employed?
4. Why you did not choose that path?
 TYPES OF ENTREPRENEURS

1. INNOVATIVE ENTREPRENEURS- They

are those who always make new things
by thinking new ideas.
- They have the ability to think newer,
better and more economical ideas.

2. IMITATING ENTREPRENEURS- They are

those who don’t create new things
but only follow the idea of the
entrepreneurs.
 TYPES OF ENTREPRENEURS

3. FABIAN ENTREPRENEURS- They are

skeptical about changes to be made in the
organization. They don’t initiate but follow
after they are satisfied.

4. DRONE ENTREPRENEURS- They are

those who live on the labor of others.

-They are die-hard conservatives even ready

to suffer the loss of business
 TYPES OF ENTREPRENEURS

5. SOCIAL ENTREPRENEURS- They are

those who initiate changes and drive
social innovation and transformation
in the various fields such as
education, health, human rights,
environment and enterprise
development.
 Self- Assessment
Direction: Find out if you have the qualities of an entrepreneur. Put a
check mark on the column that identifies whether you have the
qualities of an entrepreneur or not.

Qualities YES NO
RISK TAKER
COMMUNICATOR
LEADER
OPPORTUNITY SEEKER
PROACTIVE
INNOVATOR
DECISIVE
 INTERPRETATION

If you have more YES than NO, you

have the qualities of an
entrepreneur.
 ASSIGNMENT

Research Me
Research on the life story of at least
three (3) entrepreneurs in your locality;
identify how they started their
business. Ask how much was their
start-up capital.
Base on their answer determine what
type of entrepreneur they are
Congratulations!!!!!
You have successfully
completed Module 1.
Please proceed to
Module 2 and learn
about Recognizing a
Potential Market.
Activity:
1. Entrepreneurs can fail even if they
are committed and have the needed
characteristics to be successful. Why
do you think this can happen?

2. Why is it important for

entrepreneurs to choose a field that
they will enjoy?
3. Do you think the advantages of
entrepreneurship outweighs the
disadvantages? Why or why not?
 COMMON SMALL BUSINESSES IN THE
PHILIPPINES
1. Sari-sari store
2. Rice retailing
3. Food cart business
4. Printing Business
5. Buy-and-sell business
6. Street food business
7. Flea market business
8. Online selling business
9. Cellphone loading
10.Laundry and dry cleaning business
 COMMON SMALL BUSINESSES IN THE
PHILIPPINES
11.Hair styling and make up
12.Spa, gym, and nail care
13.Video and photography
14.Tutorial
15.Baking
16.Direct selling business
17.Car wash and car care
18.Bar, café and restaurant
19.Water station and LPG
ENTREPRENEUR PHILIPPINES’ FRANCHISE BUSINESS
OPTIONS IN THE PHILIPPINES

1. Bakeries, bakeshops, and bread

products
2. Bars, Café and cofee shops
3. Beverage
4. Car Care
5. Clothing & Accessories
6. Convenience store
7. Drug stores & pharmacies
8. Fast food establishments and
restaurants
ENTREPRENEUR PHILIPPINES’ FRANCHISE BUSINESS
OPTIONS IN THE PHILIPPINES

9. Food and Snacks carts

10.Gas station/ petroleum products
11.General merchandise and retail
12.Health & Wellness
13.Schools
14.Services(personal & business)
15.Water Services
2. The entrepreneur who l2. The entrepreneur
who lives on the labor of others is called
__________.
a. Drone
b. Fabian
c. Imitating
d. Innovative ives on the labor of others is called
__________.
a. Drone
b. Fabian
c. Imitating
d. Innovative