THE ROLE OF

SOCIAL MEDIA IN
DIGITAL TOURISM

By group –5
class 9-c
SOCIAL MEDIA
 Social Media is not just "Society" but It Facilitates the Entire Society.
 People say Social media is just a platform but actually It is more than a
platform as your ability to use it defines the quantity and quality of output
you can get out of it.
 Social media platforms allow for precise audience targeting, enabling
tailored marketing efforts based on demographics, interests, and travel
preferences.
 Social Media generates awareness in people by giving them a good idea
regarding Tourism and the Feedback, Positive or even Negative helps the
reader in making his/her choices accordingly
 With the help of social media, potential tourists can learn about different
destinations, their attractions, and amenities.
 Some of the most popular travel websites are TripAdvisor, Expedia, and
Booking.com. These websites provide ratings and reviews of hotels,
restaurants, and tourist attractions
THE ROLE OF SOCIAL MEDIA IN DIGITAL TOURISM 2
TOURISM
Tourism, as We all know is one of the largest
Service Industry that apart from providing
Employment to lot of People also is a Big Economy
Generator.
What is Tourism? Just an "Experience" Right And to
attract People to feel the same experience that you
or someone else experienced, social media is the
intermediate that creates that curiosity among
many.
It is not just the largest but even the Fastest
growing Industry today and that is the reason Why
it attracts attention from millions of People.
DIGITAL TOURISM
The presence of social
media also played an
important role in the travel
industry in a positive
manner.

Social media platforms like

INSTAGRAM, FACEBOOK,
TWIT TER, AND YOUTUBE are rich
sources of travel inspiration and
information. Users can explore
stunning travel photos, videos,
and personal experiences shared
by infl uencers, travel bloggers,
and fellow travelers. These
platforms help users discover
new destinations, attractions,
activities, and accommodations,
fostering travel planning and
decision-making.
PRESENTATION TITLE 4
SOCIAL MEDIA IN DIGITAL
TOURISM
5
HOW SOCIAL MEDIA HELPS IN TOURISM?
Social media encourages users to share their
travel experiences through photos, videos,
and reviews. User-generated content (UGC) is
highly infl uential in the travel industry as it
provides authentic and real-time information.
Travelers rely on UGC to gather insights,
recommendations, and reviews about
destinations, hotels, restaurants, and other
travel-related services.

Influencers play a significant role in shaping

travel trends and influencing consumer behavior.
Tourism brands collaborate with influencers who
have a substantial following and align with their
target audience. Influencers share sponsored
content, highlight unique travel experiences, and
provide recommendations, generating interest
and driving tourism to specific
6
destinations or attractions.
 FEW HELPFUL SOCIAL MEDIA PLATFORMS
Social media platforms facilitate the formation of travel
communities where like-minded individuals can connect, share
experiences, and exchange advice. Travel groups, forums, and
hashtags enable travelers to connect with others who share
similar
Differentinterests, creating
forms of Social a sense of belonging and fostering
Media:
• Facebook opportunities.
networking
• Twitter
• Instagram
• Blog Writing
• Forums/Bulletin Boards
• Youtube like Media sharing sites
• Virtual Worlds
• Micro Blogs
• Social Networks & Content Communities
PRESENTATION TITLE 7
 •Destination Marketing:
Tourism boards, hotels,
airlines, and other
industry players leverage
social media as a
powerful marketing tool.
They create engaging
content, share
captivating visuals, and
run targeted ad
MARKETING
campaigns to promote THROUGH
destinations and attract
• Influencers are a massive part of tourists. Social media SOCIAL MEDIA
social media. It is through their platforms allow for
content and community each and precise audience
every brand reaches out to its targeting, enabling
potential consumers. Audiences tailored marketing efforts
also love to interact with based on demographics,
influencers as they get a feel of interests, and travel
credibility and bonding from them. preferences.
Hence travel industry has ensured
to rope in such travel influencers
who make useful content for their
page and bring in organic
 •During travel disruptions, natural disasters,
or emergencies, social media becomes a
Real-Time crucial communication channel for sharing
Updates and real-time updates and safety information.
Crisis Tourism organizations can quickly
disseminate important announcements,
Management advisories, and instructions to ensure the
well-being of travelers.
 USERS FEEDBACK
Social media platforms enable
tourists to provide feedback,
ratings, and reviews about their
travel experiences. Tourism
businesses can monitor these
interactions, address customer
concerns, and manage their
online reputation. Positive
reviews and user-generated
content can enhance brand image

Social media platforms such as

Facebook, Instagram, And Twitter have
also become popular among travelers.
These platforms allow travelers to
connect with each other and share
information about their trips.
PRESENTATION TITLE 10
 WHAT'S
VLOGGING?
LET'S KNOW
ABOUT IT
Travel Vlogging in mainstream is done to express personal
thoughts or
feedback of vlogger regarding to the destination he or she
visits.
It is also done with the objective of advertising a particular
place in
11
order to attract visitors & to make the place popular by sharing
TOURISM
IN INDIA

PRESENTATION TITLE
CONCLUSION
Social Media Plays A Vital Role In
Shaping The Digital Tourism
Landscape, Connecting
Travelers, Inspiring Wanderlust,
Facilitating Information
Exchange, And Empowering
Tourism Industry Stakeholders To
Reach And Engage With Their
Target Audience Eff ectively.
PRESENTATION TITLE 13
 THANK YOU
PRESENTED BY THE
Team
-AASHI AGARWAL

-SIMRA DURRANY

- RIDDHIMA SHARMA

- AVNI GOEL

- ADITI MISHRA

- VIKRANT

PRESENTATION TITLE 14