RECYCLOFASHIO
N COMPANY
ENGLISH FOR BUSINESS
WORKING GROUP: 17
TEACHING: Mota Anaya Gustavo Ronal
MEMBERS:
• Silva Galvez Amner – N00366464 – 100%
• Guiop Tovar Abraham- N00373027 – 100%
• Böttger Espinoza Helder - N00239699 – 100%
• Silva Fernandez Yamilet - N00270250 – 100%
CONTENT:
Company Name
Mission and Vision
Swot Analysis
Competitive Strategy
Mission and Vision
Mission
We promote ecological and sustainable fashion, extending the useful life of clothing and reducing
the environmental impact of the entire textile industry. We collect, classify and resell high quality
secondhand clothing, clothing (American, vintage) offering an economical and conscious alternative
to fast fashion. Promoting reuse and recycling, contributing to a cleaner future with many benefits
for everyone.
Vision
To be leaders in the promotion of ecological and sustainable fashion in Peru, extending the useful
life of garments and reducing the environmental impact of all textile industries. Aspiring to build a
community of conscious consumers who value quality, originality and sustainability in fashion.
Swot Analysis:
STRENGTH
• Environmental sustainability: Brands are actively collaborating to reduce waste and
protect the environment through textile recycling and other sustainable processes.
• Originality and exclusivity: Recycled garments are often unique, allowing consumers to
express their individuality through sustainable fashion.
• Design innovation: Innovation in sustainable fashion fosters creativity through the use of
novel techniques and technologies that transform waste into high-quality garments.
OPPORTUNITIES
• Increased social awareness: A growing interest from consumers in the brand drives
loyalty towards companies that promote sustainability.
• Collaboration and partnerships: There is potential to work with environmental
organizations and other brands to enhance visibility and credibility.
• Education and awareness: Creating campaigns that inform consumers about the benefits
of recycled clothing can increase acceptance and demand.
THREATS
• Competition from major retailers:Companies like Zara and H&M are implementing clothing recycling
initiatives and sustainable lines
• Lack of confidence in quality: Many customers distrust the durability of used clothing, which limits their
willingness to buy second-hand garments (Johnson, 2020).
• Changes in fashion trends: Fashion is cyclical, and some styles of second-hand clothing may become outdated,
affecting demand.
• Environmental regulations: Government policies related to waste management and textile recycling can
impose additional costs on the company.
WEAKNESSES
• Variety of states: Second-hand clothing comes in a wide range of conditions, from almost new to very worn.
This makes it difficult to offer a product with uniform quality and can generate dissatisfaction among customers
who expect to find garments in good condition.
• "Used" look: Some customers think of second-hand clothing as having a less attractive or lower quality image,
which can make it difficult to position the brand as a sustainable and attractive fashion option.
• Difficulty in standardization: Unlike new clothing stores, where the products are new, second-hand clothing
requires a greater investment of time and resources to classify, clean and repair the garments, which can make
the process more expensive and generate inefficiencies.
Competitive Strategy:
Mainly, this small company will begin working closely with small suppliers, maximizing
the volume of garments we can collect, with the aim of reselling them at a moderate price
and ensuring the stock is constantly renewed. The filtering process for the received
garments will focus on maintaining quality, condition, and style, as, according to the
trends of our audience, we will focus on a specific approach to suppliers.
When considering foreign suppliers, we opt to import a measured volume, which will
allow us to maintain a rotating stock and avoid merchandise buildup. Importing clothing
from the United States gives us the opportunity to work with a fashion style accepted by a
broad audience, ranging from 18 to 40 years old. In this way, as a company that prioritizes
reuse, we will be able to find our target market.
Developing segmentation and positioning within this sector, without losing sight of the
company's main mission, which is to promote sustainability and encourage recycling, is
essential for our strategies to materialize.
