SEO
(Search Engine Optimization)
PRESENTED BY-
NAMIT
WHAT IS SEO
?
• SEO stand for Search Engine Optimization.
• It is the process of improving quality and
quantity of website traffic from Search
Engine.
• SEO aims to increase organic and genuine
visibility, attract relevant visitors, and
enhance user experience.
Types of
SEO
There are 3 types
of SEO
1.White Hat
SEO
2.Black Hat
SEO
3.Gray Hat
SEO
White Hat
It is a SEO
techniques that search engines
recommend as part of a good design.
• It ensures good quality of the web pages.
• It ensures that a web page content should
have been created for users not just for
the search engines.
Black Hat
SEO
It is a set of practices that are used to
increases a site or page's rank in search
engines through means that violate the
search engines' terms of service.
• Creating a low- quality web pages .
• Repeating keywords in the meta tags,
and using keywords that are unrelated
to the website content this is called ”
Meta tag stuffing” .
Gray Hat SEO
It is a combination of white hat and black hat
SEO tactics that are not fully in line with
search engine guidelines, but also don't go
against them.
• This is latest SEO technique followed by
many companies.
• The term "grey hat SEO" has been around
since the early 2000s.
• This type of optimization is famous for its
Branches of
SEO
There are 4 main branches of SEO
1. On - Page 2. Off-Page
SEO SEO
4. Local
3. Technical
SEO
SEO
On - Page
It Involves SEO
optimizing individual web pages to
improve the ranking and visibility in search
engine results.
It Includes :-
• Using Optimized Titles.
• High quality Content.
• User friendly navigation.
• Image optimization, etc.
Off - Page
SEOtechniques applied
It involves optimization
outside your website to improve its ranking on
search engine results pages (SERPs).
It includes :-
• Link building (Backlinks)
• Social Media Marketing
• Influencer Marketing, etc.
Technical
It's about optimizing your site's infrastructure
SEO
and ensuring that search engines can crawl,
index, and understand your content
effectively.
The Technical SEO includes :
• Robots.txt
• XML sitemap (Extensible Markup
Language)
• Google Search Console
•
Local
It is the practice of SEO
optimizing a business’s
visibility in local search results.
Local SEO Includes :-
• Google Business Profile
• Create localized content
• Find local keywords
How Search Engine
Works
Search Engine perform several activities in order to deliver search
results
• Crawling : It is a fundamental process where
search engine bots (also known as crawlers or
spiders) systematically scan websites, analyzing
and indexing their pages.
• Indexing: It refers to the systematic collection,
analysis, and storage of information from web
• Processing: when a search request comes the
search engine processes it. And it compares the
search string in search request with indexed
pages in the database.
• Calculate Relevancy: It is likely that more that one
page contains search string, so search engine
starts calculating relevancy of each pages in its
index to search string.
• Retrieving Results: The last step in search engine
SEO Copywriting
the practice of producing keyword-optimized content that's
designed to appeal to human users and search engine
algorithms. In other words: SEO copywriting is writing
content that Google can understand, while also ensuring
that the content is engaging for readers, encourages linking,
and is shareable.
SEARCH ENGINE RANK
• In simple terms, if your website ranks high, it
means it appears near the top of the search
results. Achieving a good search engine rank is
crucial for visibility, organic traffic, and
attracting potential visitors to your site.
WEBSITE
DOMAIN
A website domain is the name of a website. It serves as a human-
friendly identifier for websites, making it easier for people to
remember and access them. While websites can be identified by
their IP addresses, domains provide a more convenient way to
keep track of website names.
For example, The domain name for Google is google.com
SITEMA
A sitemap is a blueprint for your website that aids in
P and indexing for
content discovery, crawling, search
engines. Additionally, sitemaps inform search engines
about the most crucial pages on your website.
ROBOT.TX
T
A robots.txt file is a text file webmasters create to instruct
web robots (typically search engine robots) on how to crawl
pages on their website. It is part of the robots exclusion
protocol (REP), a group of web standards that regulate how
robots crawl the web, access and index content, and serve
Canonical
A canonical tag is an HTML element that helps search
engines identify the primary version of a web page and
avoid treating other versions as duplicate content.
In simple words; Canonical tags are used in SEO to help
search engines index the correct URL and avoid
duplicate content.
“Rel=canonical”
(Relational=Canonical)
Domain Page Authority
Authority
Page Authority is a score
Domain Authority is a search
developed by Moz that
engine ranking score
predicts how well a specific
developed by Moz that
page will rank on search
predicts how likely a website
engine result pages
is to rank in search engine
(SERPs). Page Authority
result pages (SERPs). It
scores range from 1 to 100
ranges from 1 to 100
FINIS
H
