SUBJECT:- E-COMMERCE ANALYTICS
–I
TOPIC:- DATA VISUALIZING
NAME:- AJAY SUNIL SONAWANE
COLLAGE NAME: MPIM,HADAPSAR
ROLL NO:- 78 [MBA 3rd. SEM]
INTRODUCTION
• What is Data Visualization?
* The graphical representation of data to help people understand complex information
quickly and easily.
* It transforms raw data into meaningful visuals like charts, graphs, and maps.
• Why is it Important?
* Effective Communication: Data visualization makes complex data more accessible and
understandable.
* Data-Driven Decision Making: Visuals help identify patterns, trends, and anomalies in data.
* Storytelling: Data visualizations can effectively communicate insights and narratives.
* Increased Engagement: Visuals are more engaging than raw data, capturing attention and
interest.
TYPES OF DATA VISUALIZATION
• Charts and Graphs: * Bar Charts : Comparing categories
* Line Graphs : Showing trends over time
* Pie Charts : Representing proportions
* Scatter Plots : Identifying relationships between
variables
• Maps: Geographic data visualization , Showing spatial patterns and
distributions
• Infographics: Combining visuals with text to tell a compelling story
• Dashboards: Interactive visualizations for monitoring key metrics
PRINCIPLES OF EFFECTIVE DATA VISUALIZATION
• Principles of Effective Data Visualization
* Clarity : Clear and concise visuals that are easy to understand.
* Accuracy : Data must be accurate and represent reality faithfully.
* Relevance : Visuals should focus on the most important insights.
* Simplicity : Avoid clutter and unnecessary complexity.
* Context : Provide sufficient context for the audience to
understand the data.
* Consistency: Maintain a consistent visual style throughout the
presentation.
DATA VISUALIZATION TOOLS
• Spreadsheet Software: Excel, Google Sheets
• Business Intelligence (BI) Tools: Tableau, Power BI,
Qlik Sense
• Data Visualization Libraries: D3.js, matplotlib,
ggplot2
• Online Tools: Datawrapper, Infogram, Canva
REAL-WORLD APPLICATIONS OF DATA
VISUALIZATION
• Business: Sales analysis, market research, customer
segmentation
• Science: Research findings, medical data analysis, climate
change visualization
• Government: Population demographics, economic indicators,
crime mapping
• Journalism: Data-driven storytelling, investigative reporting
ETHICAL CONSIDERATIONS IN DATA
VISUALIZATION
• Data Privacy: Protecting sensitive user data
• Misrepresentation: Avoiding misleading or deceptive
visualizations
• Accessibility: Ensuring visualizations are accessible to
people with disabilities
CONCLUSION
• Data visualization is a powerful tool for understanding and
communicating complex information.
• By following best practices and choosing the right tools, you can
create effective and impactful visualizations.
• Data visualization is constantly evolving, with new techniques
and technologies emerging regularly.
THANK YOU
