Univer sity Of

Okara
ASSIGMENT

Submitted by:

Group 1st
Submitted to:
Mam lqra Raffique
Subject:
Introduction to Computer
Topic:
E-commerce : Role of computing in online
business
Department:
B S Public Admin istration 1st semester( Mor)
 Sami
1004
Areeba
1017
Hamza
1064
Group Ummara
1060
Ali Raza
1st 1056
Abdullah
1043
Ammara
1015
Haseeb
1057
The Role of
Computing in How Technology Drives the Digital Marketplace
Online Business
(E-Commerce)
Introduction:
E-commerce also known as electronic-commerce. It refers to
the buying and selling of goods and services over the internet.
Examples:
• Business-to-Business(B2B):
Alibaba (Connecting suppliers with businesses worldwide),
Thomas net (B2B platform for industrial products and
services)
• Business-to-Consumer(B2C):
Amazon (Online retail platform offering a wide range of
products) , Walmart (E-commerce platform for Wal­mart's
retail products)
• Consumer-to-Consumer(C2C):

eBay (Online marketplace for buying and selling

goods) , Craigslist (Classifieds platform for buying and
selling goods and services)
History of
E-commerce:

• 1 960s:
The first e-commerce transactions took place in
the 1960s,using electronic data interchange(EDI) to
facilitate business­to-business(B2B) transactions.
• 1990s:
The widespread adoption of the internet and

the development of secure online payment systems

enabled business­to-consumer(B2C) e-commerce to

flourish.
• 2000s:
The rise of mobile devices and social
media further transformed the e-commerce
Landscape.
Types of E-commerce

Business-To-Business( B2B) : Online transactions between

businesses .

Business-To-Consumer(B2C) : Online transactions between

businesses and individual consumers.

Consumer-To-Consumer(C2C) : Online transactions between

individual consumers.

Mobile Commerce: E-commerce transactions conducted through

mobile devices.
Computing in
E-commerce:

• Use of digital tools and

technologies for online
business operations.
• Includes
hardware ,software and
cloud computing.
Why It's Crucial?
• Enables scalability, security,
automation and efficiency.
• Facilitates real-time
communication, order
tracking, and inventory
updates
Key Roles of Computing in E-commerce

Online Store Platform: Secure Payment

Processing:
Frameworks like Shopify ,Woo Encryption technologies
Commerce simplify store creation. (SSL,blockchain) ensure data safety.
• Mobile-friendly interfaces enhance • Multiply payment options attract
accessibility. global customers.
Advanced technologies in
E-commerce

•Artificial lntelligence(AI}:

• Al chatbots provide 24/7 customer

support.
• Algorithms personalize shopping
experience.
•Machine Learning(ML}:

• Analyzes data patterns for targeted

recommendations.
• Enhances fraud detection capabilities.
•Cloud Computing:

• Offers scalable storage solutions and

data information
Advantages of computing
in E-commerce

1. Efficiency and speed:

• Automated processes: Streamline business operations, such as
inventory management and order processing.
• Fast Transaction Processing: Enable fast and secure
transactions improving customers satisfaction.
• Real-time updates: Provide real-time updates on inventory
prices and orders.

2. Data Analysis and Insights:

• Data Collection and Analysis: Collect and analyze customer data,
preferences, and behavior.
• Personalization: Offer personalized recommendations and
promotion based on customer data.
• Business Intelligence: Gain insights into business
performance, identifying areas for improvement

3. Security and Reliability:

• Secure Transactions: Ensure secure transactions with encryption and
secure payment gateways.
• Data Protection: Protect customer data with robust security measures and
compliance with regulations.
• Reliable Infrastructure: Ensure reliable and scalable infrastructure to
Advantages of computing in
E-commerce
4. Customer Experience:
• Personalize Experience: Provide personalized product recommendations and
offers.
• Easy Navigation: Ensure easy navigation and search functionality on e-
commerce websites.
• 24/7 Support: Offer 24/7 customer support through multiple channels.

5. Competitive Advantage:
• Unique Selling Proposition (USP): Develop a unique selling proposition (USP)
through computing-enabled e-commerce capabilities.
• Data-Driven Decision Making: Make data-driven decisions to stay ahead of
competitors.
• Innovative Business Models: Develop innovative business models, such as
subscription-based services, through computing-enabled e-commerce
capabilities.

6. Scalability and Flexibility:

• Scalable Infrastructure: Scale infrastructure to meet growing demand and traffic.

• Flexible Payment Options: Offer flexible payment options, such as credit cards, PayPal, and
mobile payments.
• Multi-channel Support: Support multiple sales channels, including web, mobile, and social
media.
 Challenges of E-commerce

Technical Operational Financial Regulatory Environmental

Challenges: Challenges: Challenges: Challenges: Challenges:
Security Concerns: Inventory Management: Payment Processing: Sustainable Packaging:
Data Protection and Privacy:
Protecting sensitive customer Managing inventory levels, Managing payment Reducing packaging waste,
Ensuring compliance with
data and preventing cyber- tracking stock, and processing,including using eco­friendly materials,
data protection regulations,
attacks. preventing stock outs. transactions fees, charge and minimizing
such as GDPR and CCPA.
Website Downtime: Ensuring • Shipping and Logistics: backs, and refunds. environmental impact.
Consumer Protection: • Carbon Footprint: Reducing
website availability and Ensuring timely and cost- Currency Exchange:
Complying with consumer
minimizing downtime. effective shipping, handling Handling currency exchange carbon emissions from
protection laws, regulations,
Slow Loading Speeds: returns, and managing rates, conversion, and shipping, logistics, and
and industry standards.
Optimizing website loading logistics. fluctuations. operations.
Customer Service: Providing • Taxation and Compliance: Intellectual Property Electronic Waste: Managing
speeds for improved user
efficient and effective Protection: Protecting electronic waste,
experience. • Ensuring compliance with
customer support through intellectual property rights, recycling,and disposing of
Mobile Compatibility: tax laws, regulations and including trademarks, copy
multiple channels. industry standards. electronic devices
Ensuring seamless shopping rights and patents.
Supply Chain Management: • Fraud Detection and responsibly.
experiences across various
Building and maintaining Prevention: Identifying and Industry Specific R Supply Chain Sustainability:
mobile devices.
relationships with suppliers preventing fraudulent egulations: Complying with Ensuring sustainability
managing orders, and transactions, protecting industry specific regulations, throughout the supply chain,
ensuring quality control. customer data. such as health care, finance, including sourcing,
and food safety. manufacturing,
and distribution.
Future Of Computing in
E-commerce

1. Artificial lntelligence (AI}:

• Al will continue to play a crucial role in e-commerce, enabling businesses to

offer personalized customer experiences, automate operations, and gain
valuable insights from data analysis.Al-powered chatbots and virtual assistants
will become increasingly prevalent, providing customers with seamless
support and service.

2. Cloud Computing:

• Cloud computing will remain a critical component of e­commerce

infrastructure, providing businesses with scalable, flexible, and cost­effective
solutions. Cloud- based platforms will enable businesses to quickly deploy new
applications and services, reducing the time and cost associated with
traditional on-premise infrastructure.

3. Internet Of Things (loT):

• The loT will revolutionize e-commerce by enabling businesses to connect with

customers through various devices and channels. loT devices will provide
valuable data on customer behavior and preferences, enabling businesses to
offer more personalized and targeted marketing efforts.

4. Edge Computing:

• Edge computing will become increasingly important in e­commerce, enabling

businesses to process data closer to the source, reducing latency and
improving real-time decision-making.
Case Study

1. HIGHLIGHT A SUCCESSFUL E- 2. EXPLAIN HOW COMPUTING

COMMERCE COMPANY LIKE AMAZON TECHNOLOGIES CONTRIBUTED TO
OR ALIBABA. THEIR SUCCESS.
Conclusion

•Summary:
Computing has transformed e-commerce into a
powerful and scalable industry.

•Call to Action:
Embrace technology to stay competitive in the
online business landscape.