MARKETING DEPARTMENT
ORIENTATION
ORGANIZATIONAL CHART
FLORENTINO T. AFABLE, DMD
Head, Business Operation and
Hospital Services
MYRA M.ENRIQUEZ
Head, Marketing
CRISTINE L. LUCERO
Team Leader
REZIEL S. MARQUESES MA. KATHERINE MARAJAS
Marketing Assistant Marketing Assistant
Business Development Graphics & Social Media
ROLE OF MARKETING DEPARTMENT
• Plays a vital role in promoting the mission and business
of an organization.
• WE serve as the face of St. Frances Cabrini; represent
the hospital
OBJECTIVE: Engaged employees build strong brands
Brand ambassadors
engaged
connected
committed
OBJECTIVE: Make Brand Awareness a Priority
“Iknow what my company stands for and what makes
our brand different from our competitors.”
“ SIMPLY BETTER AT MAKING YOU FEEL
BETTER”
OBJECTIVE: Connect the Personal and the Corporate
Help employees understand their personal brands,
capitalizing on the integration of these individual traits with
the broader corporate objectives
It’s based on the principle of personal plus corporate, not
personal vs. corporate.
When employees are clear about who they are and what
makes them exceptional (a process that you can easily
implement by promoting self discovery), and they have been
educated with an understanding of the corporate brand
objectives, they can apply their unique skills and expertise to
activate the corporate goals.
Z-Benefit Package
Z-Benefit Package
What is Z-Benefit Package?
Philhealth’s Z Benefit Package is offered to PhilHealth members to address health
conditions that require prolonged hospitalization and very expensive treatments.
Who are covered?
All eligible PhilHealth members, whether:
• employed
• individually paying
• under lifetime member program
• under sponsored program
• under overseas workers program categories
• including their qualified dependents
Z-Benefit Package
What is paid for under the package?
• hospital room and board fees
• drugs and laboratory exams
• operating room
• professional fees
Contact Person
Kidney Transplant
Ms. Rica Antonio
Kidney Transplant Coordinator
(043) 778-4811 to 16 loc. 348
Breast Cancer Treatment
Ms. Nida Biscocho
Breast Cancer Coordinator
(043) 778-4813 to 16 loc. 8875
Executive Health Program
Executive Health Packages:
Must Have Executive Package
Silver Executive Package
Gold Executive Package
Premier Executive Package
OPD PACKAGES
Women Health Care Screening Packages: Men Health Care Screening Packages:
• Female Medical Exam Package • Male Medical Exam Package
• Menopausal Package • Lung Cancer Screening Package
• Pre-natal Package • Colon & Rectal Cancer Screening
• Diabetes Screening Package Package
• Healthy Heart Package • Prostate Cancer Screening Package
• Breast Cancer Screening Package • Healthy Heart Package
• Cervical Cancer Screening Package • Diabetes Screening Package
• Ovarian Cancer Screening Package
Endoscopy Package
Event/Activity
Dr. DJ
Every Saturday
9:00 am-12:00 nn
Event/Activity
• Company Lecture
• Company Family Day
• Medical Mission
• Fun Run
Oasis Clinic
SERVICES:
Occupational Health
Health and Safety Services
Annual Physical Examination
Pre-employment Examination
Acute Care (minor injuries, minor burn and fall)
Women’s Health Center
Located at Ground Floor of SFCMC New Building
beside Emergency Room
Women’s Health Center
SERVICES
Breast Care Center: screening (mammography), Treatment & Services: High Risk Pregnancy
diagnosis, biopsy (anatomic laboratory) • Before Child Birth Testing
• Breast Surgery 1. Biophysical profile
• Reconstructive Breast Surgery 2. Non-stress test (NST)
• Chemotherapy • Fetal Diagnostic Procedure
• Radiation Therapy 1. Amniocentesis
• Support Care 2. Doppler
Obstetrics Services: Gynecologic Oncology Services: screening
• Maternal & Fetal Obstetrics Services (Liquid Based PS), diagnosis, biopsy, vaccinations
• Fertility Services • Surgery
• Fetal Assessment • Chemotherapy
• High Risk Pregnancies • Radiation Therapy
• Prenatal Testing
Thank You
And
Welcome to St. Frances Cabrini
Medical Center!
