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Web Analytics Module 1

Web analytics involves analyzing user behavior data to enhance website performance and user experience. It includes processes like data collection, processing, and developing key performance indicators (KPIs), with methods such as logfile analysis and page tagging. Understanding the advantages and disadvantages of these methods is crucial for effective web analytics implementation.

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Deepak Bhagtani
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9 views13 pages

Web Analytics Module 1

Web analytics involves analyzing user behavior data to enhance website performance and user experience. It includes processes like data collection, processing, and developing key performance indicators (KPIs), with methods such as logfile analysis and page tagging. Understanding the advantages and disadvantages of these methods is crucial for effective web analytics implementation.

Uploaded by

Deepak Bhagtani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Web Analytics Module 1

• Understanding the Basics of Web Analytics


• Your Name
• Date
Introduction to Web Analytics
• Definition:
• Web analytics is the process of analyzing data
about users' behavior on a website to
optimize performance and user experience.
Importance of Web Analytics
• • Provides insights into key metrics like traffic
sources and user behavior.
• • Helps in optimizing website performance
and marketing strategies.
Web Analytics Process
• 1. Data Collection
• 2. Data Processing into Metrics
• 3. Developing KPIs
• 4. Formulating Online Strategy
Categories of Web Analytics
• • Off-Site Analytics: Measures audience,
visibility, and external discussions.
• • On-Site Analytics: Measures visitor behavior
within the website.
Key Metrics in Web Analytics
• • Unique Visitors
• • Page Views
• • Sessions/Visits
• • Bounce Rate
• • Conversion Rate
Methods of Data Collection
• • Logfile Analysis: Server logs store user
requests.
• • Page Tagging: JavaScript collects interaction
data.
Advantages & Disadvantages of
Logfile Analysis
• ✔ No website modification required
• ✔ Data stored on servers
• ✖ Cannot track client-side events
• ✖ Large storage requirements
Advantages & Disadvantages of
Page Tagging
• ✔ Captures rich user interactions
• ✔ Can track dynamic content
• ✖ Requires JavaScript execution
• ✖ Ongoing costs for data tracking
Economic Considerations
• • Logfile Analysis: One-time cost, storage
needed.
• • Page Tagging: Ongoing costs, relies on third-
party services.
Hybrid Methods
• Combines logfile analysis and page tagging to
improve accuracy and coverage of data.
Conclusion
• • Web analytics helps in understanding user
behavior and optimizing websites.
• • Choosing the right method depends on
needs and resources.
References
• Further reading and sources for web analytics.

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