A WORLD OF

IDEAS
Chapter 4

Presented by: Group 5

Members: Wenielyn L. Seldora

LEARNING OBJECTIVES:
1.Analyze how various media drive
various forms of global integration,
and
2.explain the dynamics between
local and global cultural production
GLOBAL
MEDIA
CULTURES
 KEY TERMS:
Cultural Imperialism
Hybridization
Media
Secularization
GLOBALIZATION is characterized as an
arrangement of various, uneven, and
some of the time covering verifiable
procedures. These procedures could
include financial aspects, governmental
issues, and culture that advanced along
with media innovation to make the
conditions under which the globe could
be perceived as “an envisioned network.”
MEDIA is the plural frame for medium,
a method for passing on something,
especially a channel of
correspondence. The plural shape
media-just came into general flow in
the 1920s then later ended up broad
communications as individuals were
conveying their life through books,
radio, and film. Hence, media have
become essential to globalization.
Harvard (2007) cited in his study that
media have an important impact on
cultural globalization in two mutually
interdependent ways:

• Firstly, the media provide an extensive

transnational transmission of cultural
products and;
• secondly, they contribute to the
formation of communicative networks
and social structures.
Worldwide media societies create a
consistent social trade, in which
social aspects, for example,
character, nationality, religion,
behavioral standards and lifestyle are
constantly addressed and tested.
These social experiences frequently
include the gathering of societies with
an alternate socio-economic base,
normally a transnational and business
social industry on one side and a
national, openly managed social
Evolution
of Media
and
Globalizati
on
In the context of globalization,
there are five time periods in
the evolution of media: oral,
script, print, electronic, and
digital.
 • Speech has been with us
for at least 200,000 years.
When speech developed
1. ORAL into language, Homo
COMMUNICATION
sapiens had developed a
medium that would set
them apart from other
species and allow them to
cover and conquer the
world.
 • As the very first writing,-script
allowed humans to communicate
and share knowledge and ideas
over much larger spaces and
across much longer times. Writing
has its own evolution and
2. SCRIPT developed from cave paintings,
petroglyphs, and hieroglyphs. Early
writing system began to appear
after 3000B.C.E., with symbols
carved into clay tablets to keep
account of trade. These cuneiform
marks later developed into symbols
that represented the syllables of
languages and eventually led to
the creation of alphabets, the
scripted letters that represent the
smallest sounds of a language. The
 • All histories of media and globalization
acknowledge the consequential role of
the printing press. With the advent of
printing press, first made with
movable wooden blocks in China and
3. PRINTING PRESS then with movable metal type by
Johannes Gutenberg in Germany,
reading material suddenly was
cheaply made and easily circulated.
Literacy followed, and the literacy of
common people was to revolutionize
every aspect of life. The explosive flow
of economic, cultural, and political
ideas around the world connected and
changed people and cultures in ways
never before possible.
 • Electronic media refer to any
equipment or tool used in
communication that require
4. ELECTRONIC electromagnetic energy-
MEDIA electricity. Examples are
telegraph, telephone, radio,
film, and television. The vast
reach of these electronic
media continues to open up
new avenues in the economic,
political, and processes of
globalization.
 • Digital media are most often
electronic media that rely on
digital codes the long hidden
combinations of 0s and 1s
5. DIGITAL MEDIA that represent information.
Phones and televisions can
now be considered digital. The
computer is the usual
representation of digital
media. Access to information
around the globe allows
people to adopt and adapt
new practices in music,
sports, education, religion,
fashion, cuisine, the arts, and
Several forms of media such as the press, and later
radio and television have been very important
institutions for the formation of national
communities, global media support the creation of
new communities. The Internet, for example, not
only facilitates communication across the globe, but
also supports the formation of new social
communities in which members can interact with
each other. Satellite TV and radio allow immigrants
to be in close contact with their homeland’s
language and culture while they gradually adapt to
a new cultural environment. For instance, The
Filipino Channel (TFC) by ABS-CBN that is being
aired abroad broadcasts local teleseryes, news, and
other shows. The said channel provides a window to
Click icon to add picture
Cultural
Globalizati
on
Processes
The experience of modernity in
worldwide culture
A chief element in the analysis of the
experience of modernity as both a general
form of mentality and a mode of artistic
production, is the loosening of time and space
from the bonds of locality and tradition. In the
globalized reality of high modernity, the
disassociation of cultural and social activity
from local constraints has drastic
consequences: almost all of those institutions
during the 19th and 20th century have
The experience of modernity in
worldwide culture
They have either been significantly influenced
by globalization or have been challenged by
other transnational institutions. Social
institutions like the family, the national
educational system, the arts, the political
system, the mode of industrial production, etc.
Have all been influenced by the transnational
networks and institutions that have emerged
in the dawn of globalization.
The experience of advancement among
the accomplished and financially-
advantaged living in industrialized
locales of the world is truly completely
different from the ways modernization
forms are experienced by migrants in
similar districts of the world or by
individuals living in the third world. The
media assume a huge part for both
homogenization and separation, and this
division will be a focal component in the
investigation of social globalization.
The experience of advancement among
the accomplished and financially-
advantaged living in industrialized
locales of the world is truly completely
different from the ways modernization
forms are experienced by migrants in
similar districts of the world or by
individuals living in the third world. The
media assume a huge part for both
homogenization and separation, and this
division will be a focal component in the
investigation of social globalization.
Socialization and the
development of cultural
character
The media have continuously
transformed into a free organization for
socialization and the improvement of
social character. With a quick extending
universal correspondence stream
bringing media portrayals of remote
societies into neighborhood social
situations, the premises of social utilize
have changed and social reflexivity has
Likewise, global media cultures
signify a cultural otherness, at times
a threat to cultural tradition and
autonomy. Alternatively, global
media cultures often contribute to
advance of local cultures, carrying
them into interaction and on a par
with the social reality of a globalized
modernism.
Mediated communities and
activity
Media and correspondence advances as a rule have
encouraged the arrangement of aggregate groups.
They have likewise made conceivable informative
and social activity crosswise over time and space.
Accompanying to globalization, the development of
groups that are solely settled by methods for media
societies (for example music fan clubs, internet talk
bunches, and so forth) have been observed.
This expanded medialization of social
groups affects how communication
happens in such groups; specifically,
cooperation goes up against a more
dynamic and representative character
when contrasted with those occurring in
social circumstances with non-intervened
relational experiences.
The thought of social activity
changes character also. Through
media and correspondence
innovations, social move
progressively put on a worldwide
scale; political activity is brought out
through the global news media, and
financial move is made through
different intuitive trade
administrations.
Democracy and political culture
An imperative result of globalization is
the development of multicultural social
orders, in which individuals of various
social foundations (ethnic, religious and
so on) must coincide. In spite of the fact
that individual social gatherings may
keep up their own dialect, culture, and
custom, the diverse gatherings in a
multicultural society are obliged to
This has, now and again, bothered the
inconsistency between a general (and
Western) origination of majority rules
system, social equality and obligations,
from one perspective, and a socially
particular impression of individuals’
entitlement to take an interest and the
methodology of government, on the
other.
Because of expanded socio-
geographic interconnectedness,
globalization involves another
stratification of the political and
social circles with the foundation of
neighborhood, provincial, and
transnational open circles nearby the
national open circle.
There are a few approaches to react to
this test to the self-governance of the
national open circle. One is to extend the
standards of the national open circle to a
worldwide level, along these lines making
worldwide political and social circles in
light of the national model. Another is to
take separation of political and social
circles as the purpose of takeoff and
acknowledge that political and social
thought happen in a more overwhelming,
multi-layered arrangement of open
GLOBALIZATI
ON OF
CULTURE AND
MEDIA
Media are the primary carriers of culture
through newspapers, magazines,
movies, advertisements, radio,
television, internet, and many others.
They also generate numerous and
ongoing interactions among cultures. In
many cases, these communications are
like cultural laboratory experiments.
They sometimes result in startling and
stunning hybrid creations. But in some
cases they result in ignitable and
explosive mixtures. Pieterse (2004) cited
Cultural Differentialism
Cultural differentialism suggests
that cultures are different, strong,
and resilient. Distinctive cultures will
endure despite globalization and the
global reach of American or Western
cultural forms. Cultures are destined
to clash as globalization continually
brings them together.
Cultural Hybridity
Cultural hybridity notes that globalization will
bring about an increasing blend or mixtures
of cultures. This combination will result to
the creation of new and surprising cultural
forms. This outcome is common, desirable,
and occurs throughout history, and will occur
more so in an era of globalization.
Cultural Convergence
Cultural convergence proposes that
globalization will bring about a growing
sameness of cultures. A global culture, likely
American culture, will overtake many local
cultures, which will lose their distinctive
characteristics. This outcome leads to cultural
imperialism, in which the cultures of more
developed nations invade and take over the
cultures of less developed nations. The result
of this process will be a worldwide,
homogenized western culture (Tomlinson,
CULTURAL
IMPERIALISM
THEORY
Cultural imperialism theory suggests that audiences
across the world are heavily affected by media
messages coming from the Western industrialized
countries. The most important influence of cultural
imperialism is the argument that international
communication flows, processes, and effects are
permeated by power. However, it seems that the
idea of globalization has in some ways changed
cultural imperialism as the main conceptual
umbrella under which much research and theorizing
in international communication have been shown.
Few reasons clarify the explanatory move
from social government to globalization.
To start with, the finish of the Cold War as
a worldwide system for ideological,
geopolitical, and financial rivalry requires
a reconsidering of the scientific
classifications and standards of thought.
By offering ascend to the United States
as sole superpower and in the meantime
making the world more divided, the finish
of the Cold War introduced a period of
many-sided quality between worldwide
In this period, the country state is never again the deal or
overwhelming player, since transnational exchanges
happen on subnational, national, and supranational levels.
Reasonably, globalization seems to catch this multifaceted
nature superior to social colonialism. Second, as indicated
by John Tomlinson (1991), globalization displaced social
colonialism since it passes on a procedure with less
rationality and bearing, which will weaken the social
solidarity of all country states, not just those in the
creating scene. At last, globalization has developed as a
key perspective over the humanities and social sciences, a
current without a doubt influencing research and
communication.
One point of view on the globalization of
culture, to some degree meaningful of
cultural imperialism regarding the idea of
the impact of media on culture, yet fairly
unique in its conceptualization of the issue,
is the view that the media add to the
homogenization of social contrasts over
the world.
Navigating Q&A sessions
1. Know your material in Maintaining composure during the
advance Q&A session is essential for
2. Anticipate common questions projecting confidence and
authority. Consider the following
3. Rehearse your responses tips for staying composed:
• Stay calm
• Actively listen
• Pause and reflect
• Maintain eye contact
Speaking impact

Your ability to communicate effectively

will leave a lasting impact on your
audience
Effectively communicating involves not
only delivering a message but also
resonating with the experiences, values,
and emotions of those listening
Thank you
Brita Tamm
502-555-0152
[email protected]
www.firstupconsultants.com