SMM40803

Event Management
PROF. MADYA DR. HANUM HASSAN
MISS NURUL ASHIKIN ABDUL HALIM

SMM40803:2024/25 SEM II
 Event
UiTM Management

DIGITAL
KEDAH MARKETING

2009

VISUAL

MISS EKIN Communication

11. MAKE MISTAKES & FIX
IT!
12. SMART CASUAL ATTIRE!

13. LOVE YOUR TEAM!

This course covers the Thisvarious
course covers the various
types and ranges of
types and ranges of events, as
events, as well as thewellproject nature
as the project natureof
of events and
events and the unique set of skills
the unique set of skills required
required forevent
for a successful a successful
project.
event project.
This course
This course combines combines theoretical
theoretical and practical
and practical applications in the
applications in the development
development of skills and
of skills and
knowledge in the administration of
knowledge in the administration
many types of eventof many types of
planning,
both locally and globally.
event planning, both locally and globally.
Students should be Students
able toshould be able to implement,
organise,
organise, implement, and conduct
and conduct the real event
the real event byby theofend
the end this of this
course.
course.
Synopsis
 Course Outcomes (CO)

CO1 CO2 CO3 C04

Ability to develop an Ability to analyse Ability to organize a Ability to organize
enhanced and manage the full range of an event project.
understanding of risks of an event. resources to ensure
professionalism in successful event
event management. management.
 SMM40803 TOPIC

INTRODUCTION MANAGING STEPS FOR

TO EVENT THE RISKS PLANNING
MANAGEMENT OF AN AN EVENT
EVENT
T2 T4

T1 TYPE OF T3 WORKING T5
EVENT WITH
MANAGEME CLIENTS
NT
 SMM40803 TOPIC

INVITATIONS, POSTMORTEM
GREETINGS PROJECT
THE EVENT
AND DRESS W13
CODE
T7 T9

T6 TABLE T8 PROJECT
T10
MANNERS & IMPLEMENTA
TABLE TIONS
SETTINGS W13

WEEK 14:
Submission project report & logbook
 Assessment Distribution
Assessment Distribution Components Percentage Submissi
(%) (%) on
Examination - - -
Continuous 100 Individual 20 W6
Assessment Assignment
Project Report 20 W14
Logbook 20 W14
Event Project 40 W13
List of Text Books/References
No. Text Book / References
1 Berners, P. (2017). The Practical Guide to Organising
Events. Routledge, Abingdon.
2 Bladen, C., Kennell, J., Abson, E. and Wilde, N. (2018). Events
Management an Introduction (2nd ed). Routledge, London.
3 Dowson, R. and Bassett, D. (2018). Event Planning and
Management (2nd ed). Kogan Page, London.
4 Hushin, Hasnul (2017). Pengurusan Acara Sukan (Sports Event
Management Handbook). Universiti Teknologi MARA.
5 Bowdin, G., Allen, J., O'Toole, W., Harris, R. and McDonnell, I. (20
11). Events Management (3rd ed). Routledge, London.
Distribution
Squad

SMM40803
WEEKLY TASK 1:
EMBOK - Event Management
Body of Knowledge
 INTRODUCTION TO
EVENT MANAGEMENT
TOPIC 1
SMM40803:2024/2025
BEST EVENT
 EVENT MANAGEMENT

▪ Events management is project management.

▪ Events play a huge part in the success of a
brand or an organization.

22
 What skills do you need to start your
Slide 4
career in event management?

Networking
skills
Adaptability

Organisational
skills
Observational
skills
Creativity is
the key
 WHAT DOES EVENT MANAGEMENT
INVOLVE

Understanding objectives Establishing timelines

• What is the purpose of the event? • Determining what has to happen and
• What experience do we want people to when.
have?
• Planning an event is impossible without • Any large event involves complex time
clear objectives. management, scheduling and
coordination of other people’s activity –
such as catering, digital and technological
set up and venue preparation.

2
 WHAT DOES EVENT MANAGEMENT
INVOLVE

Selecting a venue Sourcing and managing suppliers

• Selecting a venue may seem simple but • Every event involves a range of
the importance of finding the right venue suppliers. From caterers to lighting,
should not be underestimated. diverse suppliers need contacting,
short-listing, negotiating costs with and
• This involves research, contract and cost finalising contracts.
negotiation and building working
relationships. • From there, efficient management of all
suppliers, ensuring they fulfil their roles
on time and within budget, is essential
to the success of the event.

2
 WHAT DOES EVENT MANAGEMENT
INVOLVE

Managing budgets Marketing and communication

• Delivering a great event is easy with • Delivering an audience requires

unlimited funds, but great management is marketing the promise of what the event
required to produce an event within a will deliver!
constrained budget
• Today this involves various channels
across direct mail, social media and digital
marketing.

2
 WHAT DOES EVENT MANAGEMENT
INVOLVE

Managing risk Thinking sustainably

• Events are complex, as having many • Making decisions in the event planning
elements contributing to an event means process that consider the social and
multiple possible points of failure. environmental impact.

• Understanding what the risks are, the

likelihood of each one arising, strategies
to minimise risk and developing a robust
contingency plan in the event of problems
is a non-negotiable task in event
management.

2
 As the manager, you must think
logically, strategically, and
Slide 3
creatively about different aspects
of events. You'll manage the whole process from
the planning stage, right through to
running the event and carrying out the
post-event evaluation.
Event managers plan and
organize promotional, business
and social events.

They're responsible for

running a range of events, The role is primarily hands-
ensuring the target audience on and often involves
is engaged and the message working as part of a team.
of the event is marketed
properly.

EVENT MANAGER
 Slide 1

Research venues, Manage a

Liaise with clients suppliers and team of staff, Make sure that
Liaise with sales
to find out their contractors, then giving full insurance,
Produce detailed and marketing
exact event negotiate prices briefings legal, health
proposals for teams
requirements and hire and safety
events
obligations are
followed

EVENT MANAGER RESPONSIBILITIES

EMBOK MODEL
 Group Topic
EMBOK - Event 1 Processes
Management Body 2 Phases
of Knowledge Core values
3
•Explain the following: 4 Processes
i. Meaning 5 Phases
ii. Description
6 Core values
iii. Example
7 Processes
• Five-minute presentation 8 Phases
by group next week
• Only three slides 9 Core values
10 Processes