ONLINE SHOPPING V/S

OFFLINE SHOPPING.
PRESENTED BY
NAME-RACHIT GOENKA ROLL N0-0781
ROOM NO-17 DEPARTMENT-B.COM(MORNING)
 INTRODUCTION

Shopping is an essential part of daily life, providing people with necessary goods and services while also
serving as a source of enjoyment and stress relief. It is not just about fulfilling basic needs; for many,
shopping offers a sense of satisfaction, excitement, or even an escape from routine. Over time, shopping
has evolved significantly, adapting to technological advancements and changing consumer behaviors.
Today, there are two primary methods of shopping: Offline shopping, which involves visiting physical
stores for direct product interaction, and Online shopping, which allows consumers to purchase items
digitally from anywhere. Both methods have their own advantages, shaping modern consumerism and
influencing how people buy and experience products.
Key benefits of offline shopping:-
• Physical Interaction – Customers can see, touch, and test products.
• Instant Possession – No waiting time for delivery.
• Personal Assistance – Sales staff help with purchasing decisions.
• Social Experience – Shopping is also a leisure activity.
Key Benefits of online shopping:-
• Convenience – Shop anytime, anywhere.
• Wide Product Range – More variety than physical stores.
• Personalization – AI-driven recommendations.
• Price Comparison – Instantly compare prices from multiple sellers.
• 24/7 Availability – Unlike physical stores, e-commerce never closes.

Evolution of Shopping Trends

Traditional Shopping Era (Pre-1990s):Shopping was in brick-and-mortar stores with cash or card
payments.Word-of-mouth and in-store experience influenced purchases.
Rise of E-commerce (1990s-2000s):Internet enabled platforms like eBay (1995) and Amazon (1994).Early
issues: slow internet speeds and security concerns.
:Digital Shopping Boom (2010s-Present)Widespread smartphones and fast internet boosted online
shopping.Secure payment options (PayPal, Google Pay, UPI) increased trust.Social media platforms
(Facebook Marketplace, Instagram) integrated shopping.COVID-19 accelerated digital shopping trends.
 PURPOSE OF STUDY

1. To analyze the differences between online and offline shopping.

2. To examine consumer preferences and the factors influencing them.
3. To evaluate the impact of technology on consumer shopping behavior.
4. To identify the advantages and disadvantages of both shopping methods.
5. To provide recommendations for retailers on optimizing their business strategies.
 RESEARCH METHODOLOGY

The study has been done through straightforward random sampling in terms of the individuals
shopping serving as the sample unit. Primary data has been gathered from the samples through
questionnaires conducted through Google form regarding their preferences and behavior towards
Various factors that have an impact on their shopping methods and preferences. Various parameters
such as age, frequency of shopping and preferences of customers have been taken into account in
order to determine their preferences. The sample size in the research have been 73.
The secondary data is gathered from the online journals & websites, published reviews & literature
from published articles that have been utilized to identify the post covid changes in consumer
behaviour that the e-commerce industries and the shops are supposed to have added to their working
strategy, issues that the retailers are currently facing that prevent the fast movement of the industry
and the future of this new shopping techniques.
 LITERATURE REVIEW

• Ms. Supriyamahajan (2018) a comparative study on online and offline shopping.The main objective of
this research is to find the factor which influences the Respondents to purchase in online and offline offers
discounts and convenience attract Them to purchase online.
• Oliver tan (2018) online and offline shopping experience are already merged the Objective of this study is
to find out the varied experience of online and offline shoppers Are based on the study he concluded that
there is no need to draw a line betweenOnline and offline shopping experience and he stressed that fact
strategies have to be Designed in such a way that the gap arising between online and offline experience.
• Selvakumar (2014) focused on purchaser impression of the item sold on the web and the issues thought
about essential to web based shopping. This investigation was led among the online customers, survey was
made to gather the information from the populace. The findings of this examination demonstrates that
improvement and availability impact the client expectation to shop on the web,also that online shopping
attracts tech-savvy individuals, whereas offline shopping appeals to those valuing in-person interactions.
• Margo Poole and Aron O’Cass (2003) in their paper, ‘A Comparative Study Between Mall and Online
Shoppers’ have defined that both personal values and thinking and external values affect the behaviour of
every individual in selecting the mode of shopping. Moreover those who prefer offline shopping by visiting
malls have a higher external and interpersonal values compared to those who choose to shop online.
DATA ANALYSIS AND FINDINGS
3.Frequency of shopping:- Regression Model Summary
Equation:Shopping Frequency = 1.000 + 0.0549 × Gender(Gender = 0 for Females, 1
for Males)
Intercept (1.000):Predicted shopping frequency for females.
Coefficient (0.0549):Males shop slightly more, but the difference is minimal and not
impactful.
P-value (0.906):Very high → Gender’s effect is not statistically significant.
R-squared (0.000 for gender) and(0.006 for age) :The model explains none of the
variation for gender and just 0.6% of the variation for age in shopping
frequency. Implying Gender alone and Age alone is a weak predictor.
Coefficient for Age =(-0.025)Indicates a slight negative relationship (as age increases,
shopping frequency slightly decreases),but the effect is not statistically significant (p-
value = 0.604).
Intercept =(1.405)Predicted shopping frequency when age = 0. Not meaningful in real-
How often do you shop world since age cannot be zero.
Monthl
Gender Daily y Quaterly Weekly Grand Total
Chi-Square Test Results
•Statistic: 3.089 | df: 3 | p-value: 0.378
Female 2 16 9 10 37
Male 4 29 8 8 49
→ Since p > 0.05, we accept the null hypothesis. Showing there’s no significant
relationship between gender and how often people shop.
Grand Total 6 45 17 18 86
Interpretation
How often do you shop
Weekl Grand Gender and Age does not strongly affect shopping frequency.
Age Daily Monthly Quaterly y Total •Males and females in the dataset shop at nearly the same rate.
18-25 3 33 13 12 61 •Most respondents shop monthly.
26-33 3 8 4 2 17
•Suggests exploring other factors like income, time, lifestyle, or shopping habits for
34-41 2 3 5
better insights.
42-49 2 2
50-57 1 1
Grand Total 6 45 17 18 86
4.Frequency of shopping online:-

Majority of the respondants shop monthly and occasionally through

online methods.
From the above tables and graphs we can infer that using online
shopping , most female shop more frequently i.e. weekly ,where as
most males do it monthly.The younger generation from the age group
18-25 use online shopping more frequently than the older generation
How often do you shop online
whuch may be due to many reasons of younger generation being more
Monthl Neve Occasionall Quaterl Weekl
Gender y r y y y Grand Total familiar with technology whereas older generation due to being sticked
Female 10 1 9 6 11 37 to traditional modes.
Male 25 2 11 3 8 49
Grand
Total 35 3 20 9 19 86
How often do you shop online
Monthl Occasionall Quaterl Weekl Grand
Age y Never y y y Total
18-25 29 15 6 11 61
26-33 4 1 5 3 4 17
34-41 1 4 5
42-49 1 1 2
50-57 1 1
Grand
Total 35 3 20 9 19 86
5.Preferred online shopping platforms:-

Majority of the respondants shop mostly using Amazon,Mynta and

Flipkart.
From the above tables and graphs we can infer that females prefer
shopping more on myntra and then amazon but is opposite in case
Online shopping platform usage of males.The age group 18-25 and 26-33 prefer shopping on
Gender Amazon Flipkart Myntra Ajio Blinkit amazon and myntra than any other app.
Female
Users 21 17 28 4 1
Male Users 43 18 24 10 2
Grand Total 64 35 52 14 3

Online shopping platform usage

Age Amazon Myntra Flipkart Ajio Blinkit
18-25 44 40 23 10 2
26-33 15 10 9 3 0
34-41 4 1 2 1 1
42-49 0 1 1 0 0
50-57 1 0 0 0 0
Grand Total 64 52 35 14 3
6.Advantages of online mode

Majority of the respondants use online mode due to

the Discounts,Convenience and Variety available on
it.
From the above tables and graphs we can infer that
females prefer online shopping for discounts,easy
returns and variety whereas males use if for
convenience, easy returns and variety.Younger
Advantages of online shopping generation use it for convenience and discounts where
Convenie Discoun Easy Better Customer More as older generation do it for convenience.These are
Gender
Female
nce ts Returns Prices Reviews Variety the reasons people are shifting slowly towards online
Users 17 20 20 17 13 19 shopping.
Male Users 29 26 25 20 17 26
Grand Total 46 46 45 37 30 45
Advantages of online shopping

Convenien Discount Easy Better Customer More

Age ce s Returns Prices Reviews Variety
18-25 32 31 30 24 26 29
26-33 12 11 12 9 4 11
34-41 2 3 2 3 0 4
42-49 0 1 1 0 0 1
50-57 0 0 0 1 0 0
Grand
Total 46 46 45 37 30 45
7.Disadvantages of Online shopping:-

Majority of the respondants feel the disadvantages of

online shopping being inappropriate size/fit product
delivered and no trial of products.

From the above tables and graphs we can infer that

females,males,younger and older generations main
Disadvantages of online
problem with online shopping is inappropriate size/fit
shopping product delivered and no trial of products.These are the
Wrong Incorrect Inferior No
Chances of Product Size/Fit Product No Trial of Issues main reason online shopping is still not able to dominate
Gender
Female
Scams & Frauds Delivered Delivered Delivered Products Faced
the market as much as expected.
Users 11 10 24 9 13 2
Male
Users 16 16 23 25 25 3
Grand
Disadvantages of online shopping
Total Chances of 27 26Incorrect 47 Inferior 34 38 No 5
Scams & Wrong Product Size/Fit Product No Trial of Issues
Age Frauds Delivered Delivered Delivered Products Faced
18-25 23 18 30 26 27 5
26-33 3 3 15 6 7 0
34-41 1 2 2 2 4 0
42-49 0 2 0 0 0 0
50-57 0 1 0 0 0 0
Grand
Total 27 26 47 34 38 5
8.Frequency of shopping offline:-

Majority of the respondants shop monthly and quterly through offline

methods.
From the above tables and graphs we can infer that
females,males,younger and older generations shop offline monthly
because of taking a relief from their monotonus routine.
How often do you shop offline.
Monthl Neve Occasional Quaterl Weekl Grand
GENDER y r ly y y Total
Female 11 1 9 11 5 37
Male 19 7 10 13 49
Grand
Total 30 1 16 21 18 86
How often do you shop offline.
Monthl Neve Occasional Weekl Grand
AGE y r ly Quaterly y Total
18-25 21 1 12 17 10 61
26-33 5 2 4 6 17
34-41 2 1 2 5
42-49 1 1 2
50-57 1 1
Grand
9. Preferred offline shopping platforms:-

Offline shopping platform usage From the above tables and graphs we can infer that
Local Super Department females,males,younger and older generations shop offline from
Gender Markets Malls Markets Stores local markets and malls.
Female
Users 26 27 10 11
Male Users 33 32 15 14
Grand Total 59 59 25 25
Offline shopping platform usage

Local Super Department

Age Markets Malls Markets Stores
18-25 41 39 17 14
26-33 11 15 6 8
34-41 4 3 2 3
42-49 2 2 0 0
50-57 1 0 0 0
Grand Total 59 59 25 25
10. Advantages of offline mode:-

Majority of the respondants use online mode due to the

availability of trial,touch and feel of product and quality
assurance.
From the above tables and graphs we can infer that
females,males,younger and older generations find
Advantages of offline shopping
offline shopping advantageous due to touch and feel of
Purchase products and quality assurance.This is the main reason
Post Spending Touch &
Personaliz Satisfactio Quality Time with Feel of Trial of people still shop offline.
Gender ed Service n Assurance Loved Ones Product Products
Female
Users 8 10 17 8 30 26
Male Users 23 15 31 13 35 35
Grand Total 31 25 48 21 65 61
Advantages of offline shopping
Quality Spending Trial of
Personalized Purchase Post Assuran Time with Touch & Feel Produc
Age Service Satisfaction ce Loved Ones of Product ts
18-25 20 16 32 13 44 41
26-33 4 5 12 5 13 13
34-41 4 2 2 1 5 5
42-49 2 1 1 1 2 1
50-57 1 1 1 1 1 1
Grand
Total 31 25 48 21 65 61
11.Disadvantages of Offline shopping:-

Disadvantages of offline shopping

Majority of the respondants feel the disadvantages of online shopping
Less being long queues,limited stock and less discounts .
High Discou Limited Long No Issues
Gender Prices nts Stock Queues Faced
Female
Users 10 17 16 20 5
From the above tables and graphs we can infer that main disadvantages in
Male Users 15 22 24 20 10
offline shopping for females,males,younger and older generations are
Grand Total 25 39 40 40 15 long queues,limited stock and less discounts.these are the major reasons
Disadvantages of offline shopping discouraging people from offline shopping.
No
High Less Limited Long Issues
Age Prices Discounts Stock Queues Faced
18-25 19 28 31 24 9
26-33 5 10 6 13 2
34-41 1 1 2 2 2
42-49 0 0 1 1 1
50-57 0 0 0 0 1
Grand
Total 25 39 40 40 15
12.Mode of shopping preferred more:-

Fisher’s Exact Test

Odds Ratio = 0.538 Suggests that males are less likely to prefer
online shopping compared to females.But this difference is not
statistically significant.
p-value = 0.194 Above 0.05 → Null hypothesis accepted. No
strong evidence of a gender-based difference in shopping mode
preference.
Chi-Square Test Statistic = 1.40 | df = 1 | p-value = 0.237→ Again,
p > 0.05, confirming no significant association between gender and
shopping mode (online vs. offline).
Interpretation
Gender does not significantly influence whether people prefer
online or offline shopping.
Slight trends observed:→ More females leaned toward online
Shopping mode preference shopping,→ More males leaned toward offline,but the sample size
was small, and the differences were not statistically strong.
Age Offline shopping Online shopping Grand Total
Other factors like convenience, discounts, or personal habits are
Female 14 23 37 likely more influential in determining shopping mode preference.
Male 26 23 49

Grand Total 40 46 86
Shopping mode preference
Chi-Square Test: Age Group vs. Shopping Mode
Gender Offline shopping Online shopping Grand Total Chi-Square Statistic = 1.256 | p-value = 0.869→ p > 0.05, so we accept
18-25 28 33 61 the null hypothesis.→ No significant link between age group and
26-33 8 9 17 online/offline shopping preference.
34-41 2 3 5
Logistic Regression Summary
Intercept = 0.5774 (p = 0.128)→ Not statistically significant.
42-49 1 1 2
Age Groups (p-values > 0.05)→ No meaningful impact of age on
50-57 1 1
shopping preference.
Grand Total 40 46 86 Gender (Male) = -0.6900 (p = 0.127)→ Suggests males may be less
likely to shop online, but again, not statistically significant.
Key Results
R-squared = 0.001→ Model explains only 0.1% of the variation in
shopping preference.
Age Coefficient = -0.0035 (p = 0.820)→ Very slight negative trend —
as age increases, preference for online shopping decreases
marginally.→ But the effect is not statistically significant.
Pseudo R-squared = 0.0338→ Indicates an overall weak model fit.
Conclusion
Neither age nor gender significantly affects online vs. offline shopping
preference.
All p-values > 0.05 → No strong statistical evidence for any variable
in the model.The model’s predictive power is very low.Suggests other
variables like income, internet access, or lifestyle could be better
predictors of shopping behavior.
 FINDINGS
The findings of the survey are:-
1. Digital Shift in Consumer Preferences
Online shopping favored by Millennials & Gen Z due to: → Convenience→ Variety→ Discounts
Older generations still lean towards offline shopping:→ Preference for face-to-face interaction→ Concerns about
online security
2. Blurring the Line: Online vs. Offline Technology is bridging the gap: Online: AR try-ons, AI chatbots,
personalized recommendations
Offline: Smart mirrors, contactless payments, mobile app features in stores
Consumers are getting a seamless experience regardless of channel.
3. Rise of Omnichannel Retailing
Omnichannel = Future of Shopping → Combines online ease with offline reliability.Brands like Apple, Nike, and
Walmart excel at:BOPIS (Buy Online, Pick Up In Store)
Integrated shopping experiences across platforms
4. Challenges in Both Modes
Online Issues:Cybersecurity risks,Complicated return/refund processes,Inability to physically examine products
Offline Issues:High operational costs,Limited inventory,Geographical restrictions
5. Future Trends: Sustainability & Ethics
Ethical consumerism is growing:Shoppers prefer eco-conscious brands.Focus on:→ Carbon-neutral deliveries,
Sustainable packaging, Green sourcing
CSR initiatives will play a key role in gaining customer trust.
 CONCLUSION
E-commerce and Consumer Culture: A Changing Landscape
1. Rise of E-commerce Post-Pandemic :The COVID-19 pandemic accelerated the growth of online shopping,
making it a preferred mode for many.Digital transactions, simplified returns, and attractive discounts have driven
widespread adoption.Businesses leverage the internet as a cost-effective tool to expand market reach and adapt to
trends.
2. Consumer Shopping Preferences: Online shopping is popular among working professionals and youth, offering
convenience and flexibility.However, offline shopping remains relevant, especially for social interactions and
experiential shopping.Consumers seek a balance between convenience (online) and experience (offline).
3. The Rise of Hybrid Shopping Behavior: Many shoppers research products online but prefer purchasing from
physical stores.This trend requires businesses to blend online and offline strategies for a seamless consumer
experience.
4. India’s E-commerce Market and Consumer Demographics: Despite rapid growth, India’s online shopping
penetration is lower than global averages.Women are a dominant consumer segment, shaping e-commerce
strategies.Businesses must focus on personalized experiences and innovative marketing to enhance customer
engagement.
5. Retail: A Multi-Channel Ecosystem: Online and offline shopping are complementary rather than competing
forces.Consumers choose based on convenience, experience, and product availability.Businesses must
continuously evolve strategies to cater to dynamic consumer expectations.
THANK YOU!