CSE332
Industrial Ethics and Legal
Issues
Product Based and Service Based IT
Companies , Marketing plan ,Operational
Plan , Management and Organization
Product Based Companies
• Develop and sell software-based products.
• Invest heavily in R&D and innovation.
• Example companies: Microsoft, Google, Adobe.
• Earn revenue from licensing and subscriptions.
Examples
Service Based Companies
• Offer IT services and consulting globally.
• Work on client-specific software solutions.
• Revenue depends on contracts and projects.
• Skilled workforce is crucial for success.
• Customized solutions meet client requirements.
Marketing Plan
A marketing plan is a comprehensive
document or blueprint that outlines a
business advertising and marketing efforts
for the coming year.
Marketing Plan
• Define goals, audience, and key strategies.
• Focus on digital and offline presence.
• Increase brand awareness and customer
engagement.
• Leverage SEO, PPC, and social media.
• Monitor trends and analyze competitors'
strategies.
• Measure success using key performance
indicators.
Marketing Plan- Target Market Analysis
• Identify industries needing IT-based solutions.
• Analyze customer pain points and
expectations.
• Segment audience based on demographics and
needs.
• Create buyer personas for personalized
marketing.
Digital Marketing Strategy
• Develop content marketing for brand authority.
• Implement SEO for higher search rankings.
• Leverage paid ads for quick conversions.
• Use email marketing for lead nurturing.
Sales and Lead Generation
• Create strong inbound and outbound
strategies.
• Optimize landing pages for better
conversions.
• Offer free trials or demos strategically.
• Use CRM tools for tracking leads efficiently.
• Automate follow-ups to increase
engagement.
• Measure ROI and improve sales tactics
Customer Engagement and Retention
• Provide excellent support for client satisfaction.
• Use AI-driven chatbots for quick responses.
• Offer loyalty programs and referral benefits.
• Personalized communication enhances brand
trust.
• Collect feedback to improve service quality.
• Build long-term relationships for brand loyalty.
Performance Measurement and Optimization
• Track key metrics using analytics tools.
• Monitor website traffic and conversion rates.
• Analyze marketing spend and ROI performance.
• Refine strategies based on customer feedback.
Operational Plan
An Operational Plan is a highly detailed
plan that provides a clear picture of how a
team, section or department will contribute
to the achievement of the organisation's
goals.
Operational Plan
• Defines company processes, workflows, and
execution.
• Ensures efficiency, productivity, and goal
alignment.
• Covers resource management and daily
operations.
• Includes risk assessment and contingency
planning.
• Optimizes workforce for maximum output
efficiency.
• Monitors performance using key operational
metrics.
Business Process Management
• Standardize workflows for smooth project
execution.
• Utilize agile or waterfall development
methodologies.
• Implement automation for increased
operational efficiency.
• Ensure seamless coordination across business
departments.
• Regularly review and refine existing processes.
• Enhance customer satisfaction through better
service.
Resource Allocation Strategy
• Assign resources based on project requirements.
• Optimize manpower for cost-effective utilization.
• Leverage cloud computing for scalable
infrastructure.
• Maintain budget control for operational
sustainability.
• Ensure backup systems for disaster recovery.
• Reduce downtime through proactive resource
planning.
Technology and Infrastructure
• Invest in secure and scalable systems.
• Ensure IT infrastructure supports business needs.
• Regularly upgrade hardware and software tools.
• Implement cybersecurity measures for data
protection.
Risk Management and Compliance
• Identify potential risks in business operations.
• Develop contingency plans for risk mitigation.
• Ensure compliance with legal IT regulations.
• Conduct regular audits for process improvements.
Performance Monitoring and
Optimization
• Track operational KPIs for business growth.
• Evaluate team efficiency and project timelines.
• Use data analytics for process improvements.
• Regularly update workflows for better
performance.
Management and Organization
Management Team :-
• Founders & core executives.
• Industry experience overview.
• Leadership team expertise.
• Key responsibilities assigned.
• Growth & vision alignment.
• Advisors & mentors onboard.
Management and Organization
Organizational Structure:-
• Startup type & ownership
• Hierarchical team structure
• Key departments overview
• Roles & responsibilities defined
• Operational workflow summary
• Decision-making authority
