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The presentation discusses mass media, which encompasses various forms of communication that reach large audiences, including print, radio, television, and the internet. It highlights the power of mass media in shaping public perceptions, influencing opinions, and reporting news, while also addressing its advantages such as education and timely information dissemination, as well as disadvantages like individualism and inappropriate content for children. Additionally, it notes the declining role of traditional media sources like newspapers and TV in favor of internet platforms.

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15 views11 pages

English

The presentation discusses mass media, which encompasses various forms of communication that reach large audiences, including print, radio, television, and the internet. It highlights the power of mass media in shaping public perceptions, influencing opinions, and reporting news, while also addressing its advantages such as education and timely information dissemination, as well as disadvantages like individualism and inappropriate content for children. Additionally, it notes the declining role of traditional media sources like newspapers and TV in favor of internet platforms.

Uploaded by

23ad111
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Dr.

NGP Institute of Technology,


Coimbatore, Tamil Nadu
PRESENTATION ON MASS MEDIA

BY:SRINAATH.P.K
YASMIKA.T
MASS MEDIA:
• Mass media includes the diverse arrays of media that reach a large
audience via mass communication.
• The organisations that control these technologies, such as movie
studios, publishing companies, and radio and television stations, are
also known as the mass media.
• These are used to connect with large number of people at once is
known as mass media
Mass communication
• Mass communication is the process of imparting and
exchanging information through mass media to large population
segments. It utilizes various forms of media as technology
• This includes newspaper ,radio ,television ,advertisement etc..
• Mass communication, unlike interpersonal communication
and organizational communication, focuses on particular resources
transmitting information to numerous receivers.
• mass communication is the transmission of messages to many
recipients at a time. However, mass communication can be broadly
understood as the process of extensive circulation of information
within regions and across the globe.
Types of mass media :
• Print media
• Recording media
• Cinema media
• Radio media
• Television media
• Internet media
• Mobile phone media
POWER OF MASS MEDIA
• Key role in political power
• Shaping the public perceptions on important issues
• Shaping the modern culture like belief,values,
traditions
• Reporting the news
• Interpreting the news
• Influencing citizens’ opinions
• Setting the political agenda
• channels the news flow that reaches the public
TRENDS OF MASS MEDIA
• Newspapers and TV are declining as news sources,
Internet rising 2009
• But when Americans go on Internet, the majority of
the sites they go on are owned by “old” media: major
TV network news sites, local and national newspaper
sites. Blogs are less than 25% of the news consumed
online
ADVANTAGES OF MASS MEDIA:
• It educates individuals. People get to know regarding health problems,
environmental protection, and more via television and radio programmes.
• In a very short period of time, citizens get the latest information. Distance
does not constitute an obstacle. Via the newspapers, individuals get
information every day and this makes everyone updated on the current
events.
• People have to bring their secret talents. In the media, their skills like acting,
comedy and singing are demonstrated.
• The awareness in children is growing. From quiz programmes, animal
programmes, and so on, children will understand.
• Radio is useful as individuals obtain brief news and can reach it via a cell
phone and many more.
DISADVANTAGES OF MASS MEDIA:
• It contributes to individualism. On the website and watching tv,
people waste too much time.
• As a consequence, it is affected by social interactions with friends,
relatives and neighbours.
• Some content in the media is not appropriate for children.
• It can be tough to restrict children’s access to certain stuff.
• Papers are geographically limited.
• Increased advertisements on TV and radio makes them less
interesting.
• The Internet opens up the possibilities of fraud, theft and hacking as a
type of entertainment.

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