VISUAL SOFTWARE &
MULTIMEDIA
DIGITAL MARKETTING
1. Digital Marketing Overview
• Definition and Importance:
• What is digital marketing?
• Difference between traditional and digital marketing.
• Importance in today's business landscape.
• Current Trends:
• AI in marketing.
• Voice search.
• Video content marketing.
What is digital marketing?
• Digital marketing refers to the practice of promoting products,
services, or brands using online and electronic media. It leverages
various digital channels and platforms to connect with a target
audience, build brand awareness, generate leads, and drive sales.
Key Characteristics of Digital
Marketing
•Online Presence: Digital marketing operates on digital platforms like websites, search engines,
social media, and email.
•Data-Driven: It uses analytics to measure performance and optimize strategies.
•Two-Way Communication: Unlike traditional marketing, digital marketing allows direct
engagement between brands and customers.
•Cost-Effective: Campaigns can be tailored to budgets, offering a high ROI for small and large
businesses alike.
•Global Reach: Businesses can connect with a worldwide audience instantly.
Types of Digital Marketing
• Search Engine Optimization (SEO):
Enhancing website visibility on search engine result pages (SERPs).
Focuses on on-page, off-page, and technical optimization
• Content Marketing:
Creating valuable and relevant content to attract and engage a target audience.
Examples: Blogs, videos, infographics, and eBooks.
• Social Media Marketing (SMM):
Using platforms like Facebook, Instagram, LinkedIn, and Twitter to promote a brand.
Includes organic posting and paid ads
• Pay-Per-Click Advertising (PPC):
Paid campaigns where businesses pay for clicks or impressions on ads.
Examples: Google Ads, Bing Ads, and Facebook Ads
• Email Marketing:
Sending targeted messages to engage customers, build relationships, and promote.
Examples: Newsletters, promotional emails, and welcome series
• Affiliate Marketing:
Partnering with affiliates who promote products/services and earn a commission for sales they drive .
• Mobile Marketing:
Strategies focused on mobile users, such as SMS marketing, app advertising, and mobile-optimized content
• Online Reputation Management (ORM):
Managing a brand online presence by responding to reviews, comments, and social mentions .
• Influencer Marketing:
Collaborating with influencers to reach a wider and more engaged audience.
Benefits of Digital Marketing
•Measurable Results: Campaign performance can be tracked in real-time.
•Targeted Audience: Reach specific demographics based on age, location, interests,
etc.
•Higher Engagement: Digital platforms encourage direct interaction with customers.
•Flexibility: Campaigns can be easily adjusted to improve outcomes.
•Level Playing Field: Small businesses can compete with larger companies by
leveraging creativity and strategy.
Common Channels Used in Digital
Marketing
• Search Engines: Google, Bing.
• Social Media: Facebook, Instagram, LinkedIn, Twitter.
• Email Platforms: Mailchimp, HubSpot.
• Content Hosting: YouTube, Medium.
• Ecommerce: Shopify, Amazon.
Why is Digital Marketing Important?
•The world is increasingly digital-first with more people spending time online.
•Businesses can access a global audience at a fraction of traditional marketing costs.
•It supports both brand-building and performance-driven strategies, making it
versatile for any business goal.
