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Lecture 1

The document provides an overview of business and communication, defining business as organized efforts to produce and exchange goods and services for profit, and communication as the exchange of information between individuals or groups. It categorizes communication into verbal, non-verbal, digital, and formal vs. informal types, and introduces the 7Cs of Effective Communication, which are principles to enhance clarity and impact in messaging. Examples illustrate each concept, emphasizing the importance of clear, concise, concrete, correct, coherent, complete, and courteous communication.

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3 views12 pages

Lecture 1

The document provides an overview of business and communication, defining business as organized efforts to produce and exchange goods and services for profit, and communication as the exchange of information between individuals or groups. It categorizes communication into verbal, non-verbal, digital, and formal vs. informal types, and introduces the 7Cs of Effective Communication, which are principles to enhance clarity and impact in messaging. Examples illustrate each concept, emphasizing the importance of clear, concise, concrete, correct, coherent, complete, and courteous communication.

Uploaded by

muhammad.8.8.8.8.husnain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Business Communication

Lecture # 01
Definition of Business

 Business refers to any organized effort where individuals or entities


produce, buy, sell, or exchange goods and services to earn a profit or
fulfill societal needs. It involves:
• Economic activity: Generating revenue through trade.
• Value creation: Meeting customer demands.
• Risk-taking: Managing uncertainties for rewards.
• Legal entity: Can be a sole proprietorship, partnership, corporation,
etc.

 Example: A retail store selling clothes, a software company offering


apps, or a nonprofit providing education services.
Definition of Communication
Communication is the process of exchanging information, ideas, thoughts, or
feelings between individuals or groups through a common system of symbols,
signs, or behavior. It involves:

• Sender: Initiates the message.

• Message: Content being conveyed.

• Medium: Channel (verbal, written, digital).

• Receiver: Recipient of the message.

• Feedback: Response to confirm understanding.

 Example: A manager emailing a project update (written) or a team meeting


(verbal).
Ways of Communication

 Communication can be categorized into:


A. Verbal Communication

B. Non-Verbal Communication

C. Digital Communication

D. Formal vs. Informal


Verbal Communication

• Oral: Face-to-face conversations, phone calls, speeches.


• Written: Emails, reports, letters, text messages.
Non-Verbal Communication

• Body language: Gestures, posture, eye contact.


• Tone of voice: Pitch, volume, pace.
• Visuals: Charts, emojis, infographics.
Digital Communication

• Instant messaging: WhatsApp, Slack.


• Video conferencing: Zoom, Microsoft Teams.
• Social media: LinkedIn, Twitter.
Formal vs. Informal

• Formal: Official reports, business meetings.


• Informal: Watercooler chats, social media DMs.
The 7Cs of Effective
Communication
A framework to ensure clarity and impact in messages: in other word,
The 7Cs ensure professional, error-free, and persuasive messaging.

1. Clear

2. Concise

3. Concrete

4. Correct

5. Coherent

6. Complete

7. Courteous
1. Clear
1. Avoid jargon; use simple language.

2. Example: Instead of "Utilize," say "Use."

2. Concise
1. Be brief but complete.

2. Example: "Submit the report by Friday" (not "It would be great if you could
submit...").

3. Concrete
1. Provide specific facts, figures, or examples.

2. Example: "Sales increased by 20% last quarter" (not "Sales improved").

4. Correct
1. Ensure accuracy in grammar, data, and context.

2. Example: Avoid typos like "Their" vs. "They’re."


1. Coherent
1. Logical flow with connected ideas.

2. Example: Use bullet points or numbered lists for instructions.

2. Complete
1. Include all necessary details for action/response.

2. Example: "Please send the budget file to [email protected] by


5 PM today."

3. Courteous
1. Be polite and respectful.

2. Example: "Could you kindly review the document?" (not "Review this now.").

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