Big Data Analytics Frameworks – Integration
Group 4 with machine learning.
Definition of Big Data Goals of Big Data Analytics
Big Data refers to massive and complex datasets that
traditional data processing tools can’t handle
effectively. This data can come from many sources,
Identify Correlati
including social media, IoT devices, web logs, and Trends
Patterns
on
transaction records.
Characteristics of Big Data
•Volume: The sheer amount of data generated and stored, often measured in
terabytes or petabytes.
•Velocity: The speed at which new data is generated, captured, and analyzed.
•Variety: The different types of data (structured, unstructured, and semi-
structured).
•Veracity: The quality and accuracy of the data, which can vary widely
depending on the source.
Why Integrate Machine Learning with Big
What is Machine Learning? Data?
Integrating ML with big data helps in
Machine Learning is a field of Artificial intelligence that automatically recognizing patterns and
uses algorithms to allow computers to learn patterns making accurate predictions on a large scale.
from data and make decisions or predictions without Big data frameworks manage data storage and
being explicitly programmed. It involves techniques like processing, while ML extracts meaningful
classification, regression, and clustering. insights, automating complex analysis and
enabling real-time decision-making.
Key Benefits of Integration
Improved Predictive Capabilities: Real-Time Analytics Efficiency and Automation:
• Analyse historical data
• fraud detection • Reducing the time and effort
• Predict future trends.
• personalized recommendations. • data-driven processes,
Challenges and Solution of
Data Analytics
Challenges Solution
Improving
Data Silos Data Quality Skill Gap in Data Quality
Issues Data
Analytics
• Isolated • Inconsistent or • Shorted of
Department Outdated Data Skilled Upskilling
and System Professionals the Force
• Limits • Lead to • Limits Advance
Accessibility Unreliable Analytics and
and Insight and Data Data
Comprehensiv Decision Utilization Integration
e Platform
Business Intelligence vs. Data
Analytics
Definition Focus Area
•Business Intelligence (BI):
Focuses on historical data for •BI: Descriptive and
decision-making and diagnostic (past and
reporting current data)
•Data Analytics: Analyzes •Data Analytics: Predictive
data to find trends and and prescriptive (future-
patterns for future insights focused)
Methods and Tools Output
•BI: Dashboards and reporting tools •BI: Reports and KPIs for
(e.g., Tableau, Power BI) business monitoring
•Data Analytics: Statistical and •Data Analytics: In-depth
machine learning tools (e.g., insights and forecasts for
Python, R) strategy
Measuring ROI from Analytics –
Metrics for Success
Cost Saving Revenue Growth
•Reduced operational costs •Increased revenue from
through improved data-driven strategies and
efficiencies customer insights
•Savings from automated •New revenue streams
processes and optimized from innovative product or
resource use service offerings
Customer Retention and
Satisfaction
•Improvement in customer retention rates
and satisfaction scores
•Metrics like Net Promoter Score (NPS)
and Customer Lifetime Value (CLV)
