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MBA Project Presentation 10slides

This project examines the use of Machine Learning for customer analysis, focusing on data-driven segmentation to enhance marketing strategies. It outlines the objectives, methodology, and findings, including the identification of customer clusters and behavior patterns. The conclusion emphasizes the benefits of scalable segmentation techniques for improving customer understanding and marketing efficiency.

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cuteaayushi008
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5 views11 pages

MBA Project Presentation 10slides

This project examines the use of Machine Learning for customer analysis, focusing on data-driven segmentation to enhance marketing strategies. It outlines the objectives, methodology, and findings, including the identification of customer clusters and behavior patterns. The conclusion emphasizes the benefits of scalable segmentation techniques for improving customer understanding and marketing efficiency.

Uploaded by

cuteaayushi008
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PROJECT OVERVIEW

• This project explores the application of Machine Learning techniques in


customer analysis. It highlights how businesses can utilize data to segment
customers effectively and improve strategic marketing.
COMPANY PROFILE & INTRODUCTION

• The study is based on a fictional or selected organization aiming to enhance


customer understanding. It introduces the purpose, scope, and objectives of
implementing data-driven segmentation.
RESEARCH OBJECTIVES

• • Identify patterns in customer data


• • Improve customer targeting
• • Enhance decision-making using analytics
• • Provide scalable segmentation techniques
LITERATURE REVIEW

• The literature examines traditional segmentation methods, the rise of


Machine Learning in marketing, and recent studies related to clustering and
classification for customer insight.
METHODOLOGY

• Data collection involved real or simulated datasets. Machine Learning


algorithms like K-Means and Decision Trees were applied for segmentation.
Python libraries such as pandas and scikit-learn were used.
DATA ANALYSIS & INTERPRETATION

• Customer clusters were formed based on features like age, income, and
transaction frequency. Analysis revealed key behavior patterns, aiding in
personalized marketing strategies.
FINDINGS

• • Cluster 1: High spenders with low frequency


• • Cluster 2: Young customers with high engagement
• • Cluster 3: Occasional buyers with medium spending
• Segmentation proved vital for personalized outreach.
SUGGESTIONS & RECOMMENDATIONS

• • Use adaptive ML models for real-time segmentation


• • Regularly update datasets
• • Respect data privacy norms
• • Use visualization tools for better insight communication
CONCLUSION

• Machine Learning offers scalable, data-backed segmentation techniques. It


enhances customer understanding, marketing efficiency, and overall customer
experience.
THANK YOU

• For queries or discussion, please feel free to connect.


• Presentation by: [Your Name]
• MBA Project: Customer Analysis Using Machine Learning
• Dr. D. Y. Patil Vidyapeeth, Pune

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