ME D I A A N D
I N FO R M A T I O N
LITERACY
INTRODUCTION
OBJECTIVES
• Describes how communication is affected by media and
information
• Identifies the similarities and differences of media literacy,
information literacy, and technology literacy
• Editorializes the value of being a media and information
literate individual
• Identifies characteristics /describes a responsible uses and
competent producers of media and information.
• Shares to class media habits, lifestyles and preferences
WHAT IS MEDIA?
•A plural of medium.
•Are the communication outlets or tools used to
store and deliver information or data.
Refers to various means of communication, such as radio and
television, newspapers magazines, billboards, telephones and the internet,
that reach or influence people widely.
WHAT DOES LITERATE
MEAN?
•The word literate refers to a person who does not only
read and write but also understand and solve problems.
•Literate can also mean that a person is knowledgeable
or well versed about a specific subject, such as history
and science.
QUESTION?
WHAT DO YOU THINK IS THE IMPORTANCE OF LITERACY?
As we progress, the way we acquire and access information
also evolves. In a fast-paced world with so many challenges, being
literate is essential for learning and communicating.
But a person needs to be more than just literate in order to
survive and keep up with the advancement.
21 CENTURY LITERACY
ST
SKILLS
As centuries passed, a variety of information
can now be accessed, not only by reading books, but
also through the use of different forms of media and
the technology that are on hand.
In school, literacy has been referred to as “the
ability to read and write,” but with the technological
advancement in the 21st century, essential literacy
skills were also developed.
MEDIA LITERACY
•Media literacy is the ability to access, analyze,
evaluate, and create media.
•If you can understand the complex messages from the
aforementioned media, then you are media literate.
IMPORTANCE OF MEDIA
LITERACY?
• Media literacy is the ability to exercise critical thinking when
analyzing different forms of media. Through critical thinking, a
student is able to analyze and evaluate the logical connection
between ideas. Educators believe that media literacy is an
effective and engaging way for students to apply critical
thinking skills to a wide range of issues.
• For Example, a media literate student can retrieve information
for a report needed in class using the computer. Then he can
download a related video for the report and use it alongside his
PowerPoint presentation.
INFORMATION LITERACY
• Aside from acquiring knowledge and becoming literate, a
person should know how he can acquire relevant information.
Although information is easily accessible nowadays, a person
should know what essential details are needed for his
research.
• Information literacy is the skill that allows a person to
recognize when information is needed and how will be able to
access, locate, evaluate, and use it effectively.
IMPORTANCE OF INFORMATION
•LITERACY
Let’s you distinguish which among the sources of
information are relevant.
• An individual will be able to organize and classify the
different forms of media which can be used to secure
relevant and substantial information.
• Aid students in developing effective research skills
essential in enriching their knowledge and enhancing their
comprehension.
• A learner is able to gather essential information. Thus, the
learner can utilize this essential information to expand his
knowledge.
TECHNOLOGY LITERACY
• FINDING SOURCES OF INFORMATION AND LOOKING FOR A
PARTICULAR TYPE OF MEDIA WOULD BE EASIER WITH THE USE OF
TECHNOLOGY.
• TECHNOLOGY LITERACY IS THE ABILITY TO ACQUIRE RELEVANT
INFORMATION AND USE MODERN-DAY TOOLS TO GET, MANAGE,
APPLY, EVALUATE, CREATE, AND COMMUNICATE INFORMATION.
• KNOWING HOW TO USE THE TECHNOLOGY OF TODAY IS NECESSARY
SO WE CAN ADAPT TO AND COPE WITH OUR PRESENT
ENVIRONMENT.
IMPORTANCE OF TECHNOLOGY LITERACY
•Students nowadays are very lucky because they
can easily access information using modern
technology. In the past, sources of information are
very limited and hard to find. And individual who is
proficient in using digital technology and state-of-
the art communication tools and applying them
effectively has acquired skills in technology literacy.
After knowing the differences among media literacy, information literacy,
and technology literacy, here are the terms to be remembered as well.
1.Literacy is the ability to identify, understand, interpret, create,
communicate and compute, using printed and written materials
associated with varying contexts. Literacy involves A continuum of
learning, wherein individuals are able to achieve their goals, develop
their knowledge and potential, and participate fully in their community
and wider society.
2.2. Media literacy is the ability to access, analyze, evaluate, and create
media in A variety of forms. It aims to empower citizens by providing
them with the competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.
3. Information is a broad term that covers processed data,
knowledge derived from study, experience, instruction, signals or
symbols.
4. Information literacy is the ability to recognize when information
is needed, and to locate, evaluate, and effectively communicate
information in its various formats.
5. Technology literacy is the ability of an individual, either
working independently or with others, to responsibly,
appropriately, and effectively use technological tools. Using these
tools an individual can access, manage, integrate, evaluate,
create and communicate information.
6. Media and information literacy are the essential skills and
competencies that allow individuals to engage with media and other
information providers effectively, as well as develop critical thinking
and life-long learning skills to socialize and become active citizens.
7. Media - physical objects used to communicate including mass
media (radio, television, computers, film, etc.). Traditionally, media
are source of credible information in which contents are provided
through an editorial process determined by journalistic values and
where editorial accountability can be attributed to an organization
or a legal person. In more recent years the term ‘media’ is often
used to include new online media.
MEDIA LITERACY
INFORMATION LITERACY
TECHNOLOGY LITERACY
