TOPIC:
THE PROCESS • To understand the creative /design
process,
OF MULTIMEDIA • Develop techniques and methods
of creative problem solving.
DESIGN
Prepared for lecture by:
PRE PRODUCTION
To plan and
make decisions
about
something that
is being built
or created
(Design Disciplines)
• ARCHITECTURAL
• INTERIOR
• PRODUCT
• PACKAGING
• FURNITURE Areas of
• FASHION Design
• MACHINE
• GRAPHIC (print design)
• WEB
• GAME
• LOGO
Sequence of Stages
PRE PRODUCTION PRODUCTION POST PRODUCTIO
• Design Brief • Conceptualization • Testing &
• Conducting & Development implementation
a Research • Evaluation
• Analyzing the
Research
• (This is when the
product will be
(This is when the designer/s tested/ or to be
(This is when the presented to client
conceptualize the design from
designer discusses the for final approval
sketch to final stage)
project at length with • Delivery of the
the client) design to client
Sample works approved by clients
A design brief establishes clear
DESIGN BRIEF expectations between a
business and the designer
1. Problem Statement
The problem statement gives a
brief summary of the overall
task in one or two sentences.
Student activity:
Problem Statement
Design the new logo for a new luxurious hand-made chocolate
maker named Chapman’s Confectionery.
2. Client Profile
Having met the client or at
least conversed with them in
detail, you should know
everything you need to about
their brand
Client Profile
Chapman’s Confectionery is a new venture started by two partners.
They have been creating specialist handmade confectionery for the
past six months. They operate in East Sussex in the United Kingdom.
The products they create are mainly small, highly decorated individual
chocolates, but they also offer the service of custom cake-making for
special events and occasions.
3. AIMS AND OBJECTIVES
The aims and objectives
state the overall purpose of
why the work is being carried
out and how it will help the
client.
Chapman’s Confectionery Objectives
The main aims and objectives of the project are as follows:
• Increase the growing reputation of the brand within the local
community.
• Show that Chapman’s Confectionery is of a high quality and
deliciousness extraordinary in the area.
• Make the business look like a professional organization.
• Increase trust in the eyes of potential customers and clients.
4. TARGET AUDIENCE
In this section, you summarize
the characteristics that belong
to the select demographic that
the client is trying to appeal to.
Chapman’s Confectionery Market
The demographics of the target audience are as follows:
• Primarily females, but both genders are potential targets.
• 16 to 65 years old.
• People located in the surrounding areas. (This will expand over
time.)
• Brides and bridesmaids.
• People who have a slightly higher level of disposable income.
5. BUDGET
This part of the design brief mentions not only how much
you’ll be paid as the designer, but also any additional
budgetary considerations such as:
• Print costs
• Research and development (including a set fee for
detailed primary research methods)
• Conceptualization (if you have a price structure in place
for a certain number of concepts)
• Any other design work fees (if you’re working on a
complete brand identity as opposed to just the logo
design)
Chapman’s Confectionery
BUDGET
The budget for the new identity includes the following:
Research and development: $X
Conceptualization: $X
Fonts: $X
5. PROJECT TIMELINE
This part of the design brief is where
you decide how much pressure you
want to put on yourself by clarifying
the final deadline for the project.
How long it takes to create a logo
Chapman’s Confectionery
PROJECT TIMELINE
The initial concepts are to be presented to the client by
December 29, 2015.
Final approval from the client is needed by January 31, 2016.
