I'm a developer turned product designer. Leading the UX team at Gelato from Madrid.
2022 - Present
Lead Product Designer & Interim Head of UX at Gelato
Leading the UX team across Gelato Create and Connect, shaping strategy and ensuring consistency across web and app experiences.
2020 - 2022
Lead Product Designer at Smart Protection
Hired and led the UX team, built the design system, and improved usability through hands-on work in research, IA, and strategy.
2019 - 2020
Head of Product & Technology at Astara Store
Led product, tech, and design teams to launch a multi-tenant SaaS platform powering stores for Kia, Mitsubishi, Hyundai, and SsangYong in Spain and LATAM.
2018 - Present
Senior Product Manager (UX) at Clarity AI
Worked as a Product Manager leading the UX team to translate ESG data into actionable insights, structuring the platform and improving how users assess impact.
2017 - 2018
Digital Product Designer at Freelance
Helped startups refine product experiences, define UX strategies, and scale design systems. Notable: Coowry, a micropayment platform for unbanked users.
2011 - 2017
Co-Founder & CPO/CTO at Emtrics
Co-founded and led design, product, and tech for one of the first emoticon-based customer feedback platforms.