Brand24 changelog brand24.com

Dec

New

The world is evolving - your customers are increasingly asking AI assistants (like ChatGPT or Gemini) for product and service recommendations. To give you full control over your brand image in the world of Generative Search Engines (GEO), we have integrated the Chatbeat tool directly into your Brand24 panel.

The Chatbeat tab functions as a plug-in and does not require complicated configuration—our team will prepare the first project for you!

➡️ Want to learn how to activate the tab and explore all 6 key applications of Chatbeat? Visit our Help Center and read the whole overview of the LLM Listening Tab.

Dec

New

Stop guessing who you're reaching. Start making decisions based on real audience data.

Demographics Panel shows you which countries drive your reach, and who your audience is: their age, income, education, employment status, and interests.

Feature available from the Pro plan. You can try it now during your trial.

What you get: Age & Gender, Distribution by countries, Occupation breakdown, Education level, Income level, Interests, Social media presence

Distribution by countries uses web + social data. All other demographics use web sources only. Coverage may vary.

Why it matters?

✅ Stop wasting budget on markets that don't match your audience

✅ Prioritize regions where demographics align with your product

✅ Make data-backed decisions instead of gut feeling

Perfect for global brands and regional marketing teams managing multi-market campaigns.

Ready to see who's really behind your mentions? Navigate to Demographics in your main panel and start exploring. 🚀

Note: All demographics are calculated based on reach. PPTX export coming soon.

Nov

New

You can now copy your filter settings from one project to another!

No more rebuilding the same setup from scratch, just reuse your favorite filters and keep your workflow smooth.

New

Tired of wading through irrelevant mentions? Smart Context Search is a brand-new AI-powered filter in your Brand24 panel.

It understands meaning, not just keywords, so you can instantly refine your mentions to match your actual context.

No more Boolean formulas or endless scrolling. Just type what you want to see and watch your feed transform.

Why you’ll love it

✅ Save time: One simple prompt clears out the noise.

✅ Cleaner data: See only the mentions that matter.

✅ No complexity: Write in plain language — no Boolean needed.

Perfect for PR, marketing, and decision-makers who need accurate, focused insights fast.

✨ Ask for this feature in Live Chat to get started!

Boost

On December 8, we’re rolling out improvements to how reach is calculated for mentions from subdomains.

The update will apply only to new mentions, and you may notice some changes in reach after that date for your non-social sources, typically an increase.

No action needed - just keeping you in the loop!

Oct

Boost

We’ve updated AI Brand Assistant's welcome screen to make it easier to get help faster. Instead of asking specific questions, it now focuses on the most common use cases — like tracking mentions, analyzing sentiment, or finding influencers.

Simply pick the tile that fits what you want to do and hit Send. AI Brand Assistant will take care of the rest!

Oct

New

Keeping track of your mentions just got easier. We’ve added a progress bar that shows how many mentions you’ve used — and how close you are to hitting your limit.

No more surprises when your quota’s about to run out! Now you can instantly see your progress and plan your next steps with confidence.

New

Now you can protect your account with an extra layer of security. Even if someone knows your password, they won’t be able to log in without access to your phone. Each user can enable 2FA for their own login.

Learn more about how it works and how to set it up in this article.

Oct

New

You can now check the Influence Score for posts from Facebook and Instagram (when the author is known) right in your Mentions tab.

It helps you quickly spot the most influential voices in your results — perfect for finding key creators, advocates, or potential partners.

Oct

Boost

Brand Assistant can pull data from your project based on the filters you’ve applied — giving you answers that truly match what you’re looking for.

To decide whether Brand Assistant should include or ignore filters, simply toggle the switch below the prompt box.