Email Marketing That Drives More Leads To Your Business

Email marketing is one of the most effective digital marketing tactics, with one of the highest ROI rates.

Email engagement rates are 3-5x higher than social media — people are more likely to click through and take action on emails than posts in their feeds. For small businesses, freelancers, and content creators, this means more sales, more client inquiries, and more website traffic from people who've already shown interest in what you do.

With SiteGround Email Marketing's 98.80% delivery rate, your emails have a strong foundation to reach inboxes and drive results.

Start by choosing an email marketing platform that fits your needs. SiteGround Email Marketing offers a free trial to test the platform—pick a plan based on your contact count, then log into your Client Area, navigate to Services > Email Marketing, and click "Get started" to begin the guided setup.

1. Set up your account. Authenticate your sender domain (automatic if your domain is hosted with SiteGround), add your company details and branding, and configure your sender information. This takes just a few minutes and ensures your emails land in inboxes, not spam folders.
2. Build your email list. Create signup forms using built-in templates and add them to your website. If you built your site with SiteGround Website Builder, add signup forms directly to your pages. For WordPress sites, install the free SiteGround Email Marketing plugin—it lets you create custom signup forms and integrates with popular form builders like Contact Form 7, WPForms, and Gravity Forms to capture leads automatically. You can also import existing contacts if you're switching from another platform.
3. Create and send your first campaign. Choose a pre-designed template or start from scratch using the no-code builder. Use SiteGround’s AI email writer to generate content in seconds, customize with your branding, and send immediately or schedule for later. Set up automated welcome emails so new subscribers hear from you right away.

The entire process takes 15-30 minutes, and you can send your first campaign the same day.

SiteGround Email Marketing includes everything you need to create, send, and automate professional campaigns. Get your first 30 days free to explore all features:

• Design: No-code builder, free professional templates, AI email writer for instant content, and AI image generator
• Growth: Unlimited signup forms with custom fields, SiteGround Email Marketing plugin for WordPress that creates custom forms and integrates with popular form builders (Contact Form 7, WPForms, Elementor), and subscribe pages.
• Automation: Build email sequences triggered when contacts join specific groups—perfect for welcome series, onboarding sequences, and email courses.
• Management: Subscriber segmentation, scheduling, campaign testing, and analytics tracking open rates and clicks.

All backed by 98.80% delivery rate and 20+ years of email infrastructure expertise.

To build your email list, start by giving people a reason to subscribe—whether that's a simple newsletter signup or lead magnets like discount codes, free guides, exclusive content, or early access to new products. Then promote your signup form everywhere your audience already is. Here’s how:

1. Capture subscribers on your website: Add signup forms to high-traffic pages like your homepage, blog articles, and checkout. Create dedicated landing pages for specific offers. SiteGround Email Marketing gives you unlimited signup forms with custom fields that collect subscriber data like location, interests, and preferences from day one. If you built your site with SiteGround Website Builder, add signup forms directly to your pages. For WordPress sites, the SiteGround Email Marketing plugin lets you create custom forms and integrates automatically with popular form builders like Contact Form 7, WPForms, and Elementor—adding new subscribers to your list without manual work.
2. Promote across channels: Share your signup link on social media, add it to your email signature, and mention it when publishing new content. Run contests that require email signup, or use QR codes at events and physical locations.
3. Keep subscribers engaged Send valuable content consistently—tips, updates, or a regular newsletter keep subscribers active and more likely to open future campaigns.

Never buy email lists—purchased contacts damage email deliverability, violate GDPR, and don't convert. Organic subscribers engage more and protect your sender reputation.

With SiteGround Email Marketing you can send:

• Newsletters to share updates and content
• Promotional emails to announce sales or new products
• Welcome emails to greet new subscribers

Start with a professional template designed for your goal, then customize it using SiteGround’s no-code email builder.

The SiteGround AI email writer can then generate content for any campaign type in seconds—just describe what you want to communicate and it creates a complete copy you can edit and refine. Combined with the SiteGround AI Image Generator, you can create professional campaigns in minutes without design or copywriting skills.

Start simple with a welcome email for new subscribers and a monthly newsletter, then add promotional campaigns when you're running a sale or launching something new.

The SiteGround AI email writer is an in-house developed tool that uses artificial intelligence to complete email content in seconds. It generates text that closely mimics human writing, producing personalized emails tailored to your audience.

How it works: In the email builder, click on a content section, then click the AI writer button. Enter a prompt describing what you need—like "promotional email for 20% off sale"—choose a tone (promotional, professional, neutral, or social media), and click Generate. The AI creates email body content you can edit and refine to match your brand voice.

Combined with the SiteGround AI image generator—which transforms written prompts into visually compelling images—you can create complete campaigns in minutes instead of hours.

SiteGround Email Marketing stands out by combining professional email marketing tools with the reliability and infrastructure you'd expect from 20+ years of hosting expertise.

• True all-in-one platform for SiteGround customers: Unlike standalone email tools, SiteGround Email Marketing integrates directly with your hosting—manage your website, email hosting, and email marketing from one dashboard, whether you're using SiteGround Website Builder or WordPress. No switching between platforms or managing multiple subscriptions.
• AI-powered content creation included: While competitors charge extra for AI features or reserve them for premium tiers, SiteGround includes both AI email writer and AI image generation in every plan—create professional campaigns in minutes without design or copywriting skills.
• Enterprise-grade deliverability: Built on the same infrastructure that delivers millions of emails daily, SiteGround achieves 98.80% delivery rate with 36% average open rates. Your campaigns reach inboxes reliably, backed by automatic domain authentication and 20+ years of email sending expertise.
• No feature restrictions: Every plan includes unlimited signup forms, automation builder, professional templates, and analytics—competitors often lock these behind higher-paid tiers or charge per feature.

Yes, SiteGround Email Marketing is fully GDPR-compliant. The platform includes strong measures to protect your subscribers' personal data and handles sensitive information securely.

With features like consent management and easy opt-out, you can have peace of mind that your campaigns adhere to GDPR, CAN-SPAM, and other regulations while keeping your subscribers' privacy a priority.