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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Consumer
CREST
CREST® consumer panel data is the only source for tracking complete market share and measuring actual consumption of major restaurant brands. Understand how your consumers behaved yesterday to make high-impact decisions for tomorrow.
750,000+ Surveys
750,000+ surveys completed annually in the U.S.
225+ Items Tracked
225+ food and beverage segments tracked monthly.
$670B+ Consumer Spend
670B+ total direct consumer spend on foodservice in the U.S.
Join more than 7,000 clients and partners worldwide
Understand Your Market and Consumer Dynamics in Foodservice
Consumption Insights to Plan from Kitchen to Curbside and Everything In Between
CREST data solution captures every detail of foodservice visits – from where consumers go for meals, snacks, and beverages, to how and why they order, when they visit, and what influences their choices. With a 360-degree view of each visit, you can uncover behavior shifts, size opportunities, and shape the menu of tomorrow’s consumer choices.
Track Restaurant Performance with CREST Data
Measure Consumer Attitudes: See the who, what, where, when, and why behind consumption behaviors for the most detailed consumer foodservice data across 12 countries.
Track Restaurant Performance: Understand the latest trends with insights on food and beverage items from over 1.2M commercial and noncommercial foodservice locations.
Monitor Foods and Beverages: Examine traffic, sales, and share for more than 100 major dining chains across over 40 restaurant categories.
Get AI-driven Insights into the Food and Beverage Industry
Circana is a leader in providing data for brands looking to identify opportunities and optimize strategies. By combining a variety of data signals with AI-driven technology, Circana empowers clients to understand consumer behavior, identify valuable trends, and measure and accelerate growth.
How Top Restaurant Brands Gain a Competitive Edge With CREST Data Services
Leading National Restaurant and Fast-food Chains Use CREST Consumer Panel Data to:
Benchmark performance against the competition to understand marketplace dynamics
Identify market gaps and act on new opportunities for innovation with direct consumer feedback
Prepare successful strategies with industry trends, consumption insights, and deep understanding of consumer behavior
Make decisions confidently with calibrated data reflecting market reality with accuracy
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Unlock Food and Beverage Insights with CREST Solution
More Ways to See How and Why People Shop, Eat, and Choose
Unlock Consumer Behavior Data From Circana
Circana combines data from one of the largest static receipt panels in the U.S. with our retail partner data and AI-driven technology to provide brands with a holistic view into their target consumers. Through our consumer solutions, companies can monitor, discover, and innovate.
