News

Nike’s FY25 Results Show the Cost of Complexity—and a Chance to Rebuild

Nike’s Amazon U-Turn – Why the Swoosh Is Back and What It Means

Five Brands That Won Valentine’s Day with Standout Campaigns

Brands are moving beyond predictable romance tropes and finding fresh ways to connect with their audiences this Valentine’s Day. Join me as we break down five standout campaigns that will inspire your next creative strategy.

Davos 2025: Marketing in the Intelligent Age

AI, Ads, and the Rise of Social Commerce

Is on-brand becoming oh-so-bland?

Frontify’s new billboard campaign makes a purposeful mistake to take on meaningless branding

Everything You Need to Know About Google's Impending Antitrust Trial

Google's digital advertising dominance faces a pivotal challenge as the UDepartment of Justice brings its second major antitrust case against the tech giant.

Reddit is the real winner of Google's August Core Update

The recent Google core update has propelled Reddit to the third most visible site in U.S. search results, sparking concerns about the role of user-generated content and potential conflicts of interest with Google's investment in the platform.

Stephen Bartlett's Slap On the Wrist Should Be a Wake-Up Call for Brands

Why Brands Must Choose Their Influencers Wisely and Play by the Rules

Copywriter Collective Expands To USA

Europe’s Leading Agent for Freelance Copy Talent Opens American Division

Why Snapchat is winning big at the Olympics

The Olympic Games have always been a global spectacle, but Snapchat is taking the excitement to new heights.

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

The Transformative March: 8 Key Insights from Shoptalk 2024