Offline Attribution & Data-Driven Marketing Solutions
Connect online campaigns with offline sales to prove real ROI and measure true business impact.
We have some exciting news!
Adtaxi has been named a 2025 AdExchanger Awards finalist for Best Use of Data by an Agency! This recognition highlights the strength of our offline attribution solution, which helps advertisers connect digital campaigns with real-world results like in-store visits, calls, and purchases. By bridging the gap between online engagement and offline actions, we’re enabling businesses to measure what truly matters.
How Offline Attribution Connects Online Ads to Real-World Results
By seamlessly integrating offline and online data, tailoring strategies to diverse customer segments, and optimizing performance across multiple platforms, we’ve set a new standard for what’s possible in digital marketing.
Advanced Targeting
With offline conversion data informing each platform’s algorithms, we can refine our targeting to reach high-value audience segments and update our bidding based on store visit trends.
Expanded Reach
Lookalike audiences are modeled on top in-store purchasers and continuosly refined with fresh CRM/sales data to reach customers everywhere they research and shop.
Improved ROAS
Identify precisely which campaigns drive store visits and sales. By tying offline activities back to online advertising efforts, we’ll optimize your ad budgets with confidence.
We Use Your Data to Make Smarter Decisions
We've developed a sophisticated, multi-layered data strategy that seamlessly integrates your offline customer relationship management (CRM) data with online signals across programmatic display, paid search, social media, and connected TV (CTV) to optimize performance to drive exceptional growth.
Free Digital Marketing Campaign Audit
When was the last time you reviewed your digital marketing? Auditing your campaigns is an effective way to identify what you’re doing right and where you need to improve. Our team of digital strategists can help you examine your metrics and make recommendations.
Retail & Attribution Resources
Offline Attribution FAQ
What is offline attribution in marketing?
Offline attribution is the process of linking digital campaigns with actions that happen away from the website, such as in-store purchases, walk-in visits, and qualified phone calls. For example, if a customer sees a Google or Meta ad, later visits your store, and makes a purchase, that transaction can be tied back to the original campaign.
Why is offline attribution important?
Clicks and online form fills only show part of the customer journey. Offline attribution proves the business impact of your digital media spend by connecting ads to real outcomes—like revenue, leads, and visits—that matter most to your bottom line.
How does offline attribution work?
Platforms capture identifiers (like GCLID, email, or phone number) when someone engages with an ad. If that person later makes an offline purchase or visit, their data is securely uploaded and matched back to the campaign. Depending on the platform, attribution can also use anonymous location data when a device enters a store’s geofenced area.
What types of offline data can be tracked?
Common offline data sources include:
Store visits (via Google Ads or Adsquare location data)
In-store purchases (via POS or CRM matchbacks)
Phone calls or appointments
Offline lead progression in CRM systems
Which platforms support offline attribution?
Meta: Offline Conversions and Store Visits (requires event setup, regular uploads, and minimum thresholds).
Google Ads: Store Visits, Store Sales (CRM), and Enhanced Conversions for Leads (requires GCLID capture, CRM/POS integration, verified Google Business Profile).
The Trade Desk (Programmatic): Store Visits via Adsquare and CRM matchbacks through Throtle.
Each has different eligibility requirements and thresholds
What industries benefit most from offline attribution?
Retailers, QSRs, automotive, real estate, furniture, healthcare (in limited use cases), and home services all benefit when a significant portion of revenue comes from offline actions. It’s especially impactful for multi-location businesses where digital ads drive foot traffic.
How often should offline data be uploaded?
Upload frequency depends on the platform:
Meta: Weekly or bi-weekly recommended; minimum of 500+ sales/customers per month.
Google Ads: Monthly or bi-weekly.
The Trade Desk: Weekly or bi-weekly.
Missing uploads can result in lost, unrecoverable data because attribution is not retroactive
Are there limitations or considerations I should know?
Yes. Store visit reporting can take 1–7 days to populate. Google determines eligibility based on privacy standards and location quality. Meta data isn’t retroactive—tracking must be enabled before a campaign starts. CRM files must be standardized and accurate (name, email, phone, purchase time) for strong match rates.
Is offline attribution privacy-compliant?
Absolutely. All personally identifiable information (PII) is anonymized before reporting. Platforms like Google, Meta, and The Trade Desk adhere to strict privacy thresholds (e.g., minimum match rates, data windows) and industry regulations such as GDPR and CCPA.